Nicolas Finet
5.8K posts
Nicolas Finet
@nifinet
Born to build. Founder & CEO. @sortlist https://t.co/fzKuEkrAXN
Kudos to @Deloitte for offering the "State of AI in the Enterprise" report without a reg wall. Findings? Most companies haven't started redesigning work for AI. Sovereignty is playing a big part in vendor selection. Few companies have agent governance. deloitte.com/us/en/what-we-…
About to hit $4.5M run rate. Still 1 founder + AI. Zero employees. Honest moment: this past week almost broke me. No one prepares you for what PMF actually feels like. Every infra partner hitting rate limits. Every bug that could happen, happened. Investors throwing big numbers at me. Customers flooding every channel. All at once. I went silent. Stopped tweeting, stopped LinkedIn, stopped podcasts, stopped growth. Just me and my AI agents, fixing things one by one. Here's what I learned: everything is solvable with AI. Every single thing. I'm building Polsia so every solopreneur gets access to the same tools keeping me alive right now. If I can survive this alone, I can package it for everyone. The future is solopreneur + AI. I'm living at the edge so you don't have to.
Today we're introducing the world's first AI CMO. Enter your website and it deploys a team of agents to help you get traffic and users. Try it now at okara.ai/cmo
Exercise is so crazy. You just move your body for 45 minutes then you’re entire day is 10x better
This is wild. theaustralian.com.au/business/techn…
met a guy at a coffee shop this morning. 22 years old. makes $5,800/month selling email sequences to local pest control companies. i asked how he got into it. he said “i live in denver. there’s like 200 pest control companies in the metro area. i went through google maps and signed up for their email lists. every single one sends the same garbage. ‘we killed bugs this month. here’s a coupon.’ that’s it.” so he made a better one. wrote 12 email sequences. “welcome series. seasonal reminders. when to call for termites. spring mosquito prep. winter rodent prevention.” actual useful stuff people would want to read. charged $200 a month. “how’d you get them to buy?" “just called. ‘hey i noticed you send emails but they suck. here’s what yours could look like.’ sent them the sequences. nine said yes on the phone. that was four months ago.” he’s up to 29 clients now. “what’s your setup?” “@beehiiv for the sequences. stripe. a google sheet to track which client gets which version. that’s literally it.” “you write all the emails?” “first month i did. now i have templates. each client gets maybe two customizations. their company name. their phone number. done. takes me an hour per new client.” he said the genius part is pest control companies already know their customers don’t want to hear from them. they’re not trying to build a brand. they just want more jobs scheduled. so instead of “here’s our story” emails, he writes “it’s termite season, call now” emails. “your clients actually see results?” “yeah. one guy said his repeat business went from 12% to 31% in two months. pest control’s all about the comeback appointment. people forget they have termites until it’s spring again. you remind them, they call.” he was sitting at the coffee shop for 45 minutes. three texts from clients asking questions. he answered each one in 30 seconds. “why not hire someone?” “hire someone to do what? answer texts? The sequences run themselves. new client takes me an hour to set up. existing clients need basically nothing.” meanwhile you’re building a “white label email platform” for agencies with custom branding and integrations and a sales team. he’s in a coffee shop in denver sending the same 12 sequences to 29 pest control companies and making $5,800 a month. the emails were always needed. pest control companies were always trying to figure out what to send. he’s the only one who did the thinking for them. 200 pest control companies in denver. he’s got 29. he could have 100. he’s not even trying to scale it. just posts in local facebook groups sometimes. “hey pest control owners, your emails suck. i fixed mine. here’s the before and after.” one before and after post. got him three clients. he doesn’t have a website. he has a gmail and a beehiiv account and he picks his customers by literally just looking around his city. everyone wants to build the platform. this kid is getting rich off email sequences and he can’t stop smiling about it.
