Nine Labs

“Data is like garbage. You better know what you’re going to do with it before you collect it.” - Mark Twain. Don’t create screens that look like garbage. Read our tips for designing data-dense screens bit.ly/3S9T4QL

The travel industry has its own set of KPIs you can track in hopes of improving your UX. But in your quest for the magic metrics that’ll convince stakeholders to invest in #uxdesign, it’s time to get back to basics with 3 KPIs that shouldn’t be ignored. bit.ly/42QWjBA

We’re sharing tips to help you avoid investing in a system no one will use, or sinking even more money into costly Design System re-works. Not to be dramatic, but this 25-minute podcast could save your company a lot of 💰💰💰💰!! bit.ly/3x4okHa

We are a remote distributed team. We take a lot of flights and have a lot of opinions about #Travel customer experiences. This week we break down #Delta’s new free Wifi product. bit.ly/40bt0HQ

Product Leaders, how much do you consider a user’s cognitive load when creating experiences? It’s not always easy to account for - it varies wildly and is difficult to predict, but could have a huge impact on how your customers feel about your brand. bit.ly/3lxS1xR

Waiting for the inflection point between posts like "AI is going to have a greater impact than you can imagine" and "Obviously you overestimated how much of an impact AI would have" by sticking to posts like "AI is a technology" and "The A stands for artificial"

Air travel is a HUGE source of greenhouse gas. Feels like we should be giving a lot more attention to efforts to figure out hydrogen-fueled planes. hydrogen.aero

Film critics review movies; Nine Labs' team of psychologists, strategists, and designers reviews travel user experiences. Hit us up, and we'll give your product a star rating, too. #travelUX #airlines ninelabs.com/airline-usabil…

At the beginning of each UX project, there are ONLY 3 questions I ask in the first meeting: Who is it for (the audience)? Why will they use it (the goal)? How will they use it (the context of use)? Keep it LEAN and SIMPLE. Don't overengineer it.

Three iconic airlines

When your PMs start making design decisions without you

When looking at AI's emerging capabilities, it's tempting to marvel at its power and stop there. We need to spend more time answering the question, "So what?" Is it solving a real problem? Is it bettering the human condition?

Asking our users to design solutions - "what features would you like us to build?" - is an awful idea. Asking their managers - "what features should we build for your teams?" - is an even worse idea.

We know there’s fierce competition for the best talent. Stop & strategize. What kind of designer do you really need on your side? Hiring the wrong one is worse than not hiring at all. Here's how to match your design team to your business needs: bit.ly/3YPj6ul

Think your product's user experience is "good enough?" 36% of leisure travelers say they would travel more if the experience weren't such a hassle, and 45% rate the air travel experience as sub-par. ustravel.org/news/new-quart… #travelUX

7 qualities of a great leader: -Vision -Confidence to take on the world -Inspires loyalty in their minions -A cool catchphrase -2 or more health bars -Second, more powerful form they can transform into -Secret base that instantly begins to fall apart when they are defeated

Another colleague asking: what are you supposed to put on a user journey map? There is no "supposed." What do you want to understand? What do you want to communicate? Adapt the tool to fit your needs rather than fitting your needs to the tool.

The more jargon and buzz words you use in explaining a concept or idea, the less likely you are to fully understand it. Challenge yourself to come with a simple layman explanation for complex topics and automatically, you will increase your understanding of the topic

Real strategy means being brutally discriminating and honest. Putting a feature into an infinite backlog where it will never actually be implemented is unfair to your users AND your team.

Lotta people out here talking about prioritization without being willing to acknowledge that prioritizing means choosing the (sometimes cool, interesting, useful) things that you WON'T do.