Nilesh Khandelwal

4.3K posts

Nilesh Khandelwal banner
Nilesh Khandelwal

Nilesh Khandelwal

@nkhandel

Entrepreneur/Investor/Advisor. CPO @ Rakuten Rewards. Views My Own

Mountain View, CA Katılım Kasım 2011
608 Takip Edilen295 Takipçiler
Sabitlenmiş Tweet
Nilesh Khandelwal
Nilesh Khandelwal@nkhandel·
Most people get wrong information about diet and health that is based on “beliefs”. Here is my ‘non-belief’. A🧵
English
2
0
5
728
Nilesh Khandelwal
Nilesh Khandelwal@nkhandel·
The most dangerous product bets aren’t the ones that fail. They’re the ones that succeed or mildly succeed and entangle you in the wrong direction. One of the more interesting patterns in AI right now is the push toward “instant checkout” inside AI experiences. On the surface, it looks obvious: - reduce friction - increase conversion - capture transaction value But structurally, this creates tension. Most large retailers today aren’t just commerce platforms. They’re retail media businesses. Their highest-margin revenue doesn’t come from checkout. It comes from: - ads - placement - controlled discovery A third-party “frictionless checkout” layer works against that model. This is where the Entanglement Trap shows up. To build something like this, you don’t just ship a feature. You: - build partnerships - align incentives - integrate workflows - create expectations across teams and partners It becomes a company-level commitment, not a product experiment. The real risk isn’t just failure. If it fails, you shut it down. If it succeeds, you create: - partner conflict - misaligned incentives - structural dependency You’ve built something that’s hard to unwind. And in AI, time compounds faster. In most industries, six months is recoverable. In AI, six months is a full cycle: - models evolve - distribution shifts - competitors reposition The cost of servicing the wrong bet isn’t just wasted effort. It’s lost momentum. The takeaway: The Entanglement Trap isn’t about avoiding bold bets. It’s about recognizing when a “feature” is actually a company decision in disguise. And asking: - Who gets entangled if this works? - What incentives are we changing? - Can we unwind this if we’re wrong? Because in fast-moving systems, the cost of the wrong bet isn’t failure. It’s the time you spend paying interest on it. If you missed my post on how to spot these “vaults” before they lock your roadmap, see below 👇
English
2
0
1
24
Nilesh Khandelwal
Nilesh Khandelwal@nkhandel·
Most product failures don’t happen suddenly. They accumulate quietly through decisions that seemed small or reversible at the time. Over time, this creates what I call Decision Debt. In this piece, I explore the Entanglement Trap: why “reversible” decisions stop being reversible, and how companies slowly lose the ability to change course. If you’ve ever tried to roll something back and realized it was no longer just a product decision, this will feel familiar. linkedin.com/pulse/entangle…
English
0
0
0
37
Kumar🇺🇸
Kumar🇺🇸@datarade·
Dad in the hospital. Could use any prayers. 🙏 I land back home in 9 hours.
English
460
205
6K
83.7K
Kyle Harrison
Kyle Harrison@kwharrison13·
The guy next to me watching movies during this 5-hour flight is an absolute sociopath. Jumping from Forgetting Sarah Marshall to Schindler's List to Coco to 10 Things I Hate About You to Birdman to Shrek 3. Hasn't finished a single movie. Is this what psychosis looks like?
English
8
0
43
4.8K
Josh Wolfe
Josh Wolfe@wolfejosh·
My friend @RMantri just recommended "Dhurandhar" TODAY! Rajeev: Black Hawk Down meets The Godfather ME: 3.5hrs?! Rajeev: WORTH IT.
Srinivas Pai@spai314

@wolfejosh Have you watched Dhurandhar? Streaming on Netflix.

English
28
29
614
57.7K
Nilesh Khandelwal retweetledi
Naval
Naval@naval·
The cost of code is coming down, so we will consume more of it. The productivity of coders is going up, so they will become more valuable. Coding now includes training and driving models.
English
553
910
13.3K
478.3K
Nilesh Khandelwal retweetledi
Sheel Mohnot
Sheel Mohnot@pitdesi·
Bell Labs did not choose the fastest, least error prone or most popular layout! This design decision X trillions of uses has saved millions of years of time :) Good article about it: uxdesign.cc/what-telephone…
Sheel Mohnot tweet media
English
9
32
465
36.8K
Nilesh Khandelwal retweetledi
ADWEEK
ADWEEK@Adweek·
.@manscaped has aired its first Super Bowl ad, a 30-second spot called "Hair Ballad,” It features anthropomorphized hair singing a melancholic ballad about being shaved off, with lyrics like "I was your scruff, your loyal friend." Agency: Quality Meats bit.ly/4thZwHl
English
3
10
35
7.4K
Nilesh Khandelwal
Nilesh Khandelwal@nkhandel·
😂
Peter Girnus 🦅@gothburz

Last quarter I rolled out Microsoft Copilot to 4,000 employees. $30 per seat per month. $1.4 million annually. I called it "digital transformation." The board loved that phrase. They approved it in eleven minutes. No one asked what it would actually do. Including me. I told everyone it would "10x productivity." That's not a real number. But it sounds like one. HR asked how we'd measure the 10x. I said we'd "leverage analytics dashboards." They stopped asking. Three months later I checked the usage reports. 47 people had opened it. 12 had used it more than once. One of them was me. I used it to summarize an email I could have read in 30 seconds. It took 45 seconds. Plus the time it took to fix the hallucinations. But I called it a "pilot success." Success means the pilot didn't visibly fail. The CFO asked about ROI. I showed him a graph. The graph went up and to the right. It measured "AI enablement." I made that metric up. He nodded approvingly. We're "AI-enabled" now. I don't know what that means. But it's in our investor deck. A senior developer asked why we didn't use Claude or ChatGPT. I said we needed "enterprise-grade security." He asked what that meant. I said "compliance." He asked which compliance. I said "all of them." He looked skeptical. I scheduled him for a "career development conversation." He stopped asking questions. Microsoft sent a case study team. They wanted to feature us as a success story. I told them we "saved 40,000 hours." I calculated that number by multiplying employees by a number I made up. They didn't verify it. They never do. Now we're on Microsoft's website. "Global enterprise achieves 40,000 hours of productivity gains with Copilot." The CEO shared it on LinkedIn. He got 3,000 likes. He's never used Copilot. None of the executives have. We have an exemption. "Strategic focus requires minimal digital distraction." I wrote that policy. The licenses renew next month. I'm requesting an expansion. 5,000 more seats. We haven't used the first 4,000. But this time we'll "drive adoption." Adoption means mandatory training. Training means a 45-minute webinar no one watches. But completion will be tracked. Completion is a metric. Metrics go in dashboards. Dashboards go in board presentations. Board presentations get me promoted. I'll be SVP by Q3. I still don't know what Copilot does. But I know what it's for. It's for showing we're "investing in AI." Investment means spending. Spending means commitment. Commitment means we're serious about the future. The future is whatever I say it is. As long as the graph goes up and to the right.

ART
0
0
1
32
Nilesh Khandelwal
Nilesh Khandelwal@nkhandel·
Netflix - "the goal is to become HBO faster than HBO can become us” 😮
English
0
0
1
17
Nilesh Khandelwal
Nilesh Khandelwal@nkhandel·
As the sun sets on 2021, wishing everyone merry Christmas, happy holidays and a very happy new year. #Cheers
Nilesh Khandelwal tweet media
English
0
0
1
0
Nilesh Khandelwal retweetledi
Neal Barnard, MD
Neal Barnard, MD@DrNealBarnard·
🎃 Dairy is scary—and not just for Halloween. It's linked to heart disease, diabetes, and cancer and affects people with lactose intolerance—which is most of the global population. The good news? Soy, oat, and almond milk taste great—without the health risks. #DairyFree
English
4
7
28
1.3K
Nilesh Khandelwal retweetledi
Rakuten
Rakuten@Rakuten·
Introducing the Rakuten American Express® Card. Earn an extra 4% Cash Back on Rakuten purchases and 1% on everything else. It’s Cash Back on almost everything, every time you shop. Terms Apply. bit.ly/44GGVuj
Rakuten tweet media
English
4
1
9
1.8K
Nilesh Khandelwal
Nilesh Khandelwal@nkhandel·
@adamscrabble Agreed. And I say socks are shoes. They go on your feet and take the same pounding! 😂
English
0
0
1
33
Adam Townsend
Adam Townsend@adamscrabble·
Sheeple! Wake up people! Wake the f up! BANANA IS A BERRY, CUCUMBER IS A FRUIT!
English
8
0
23
4.8K