Douglas O'Donnell

Inside IMSA's big season of digital growth racer.com/2025/01/01/ins… via @racermag

IT’S TIME The 64th running of the IMSA Rolex 24 At DAYTONA 911 GT3 RS MR safety car courtesy of @Porsche 🟢: Saturday, January 24 | 1:30PM ET 📺: NBC | Peacock 🌍: IMSA YouTube Live | IMSA .tv 📻: IMSA Radio @MichelinUSA @WeatherTech @NBCSports @DAYTONA @Rolex24Hours

🏆 Motul Petit Le Mans is the thrilling season finale of the IMSA WeatherTech SportsCar Championship. A high-stakes showdown where elite drivers push cutting-edge sports cars to their limits for 10 grueling hours, battling strategy, weather, and rivals in a bid for glory. Held annually at the twisty, 2.54-mile Michelin Raceway Road Atlanta in Georgia, it's a "Little Le Mans," echoing the spirit of France's iconic 24 Hours of Le Mans but packed into a single, action-packed day. With fields of up to 60 cars divided into prototype and GT classes, where premier manufacturers clash and championships are decided, while underdog stories steal the show. One of the "Big Six" endurance events globally. Motul Petit Le Mans, you've got to see it! @RoadAtlanta | @motul

Long Beach is a Vibe. @IMSA

Fireworks and the VP Racing Fuels Checkered Flag, the best way to end 12 Hours of exciting racing at Sebring! @sebringraceway | @VP_Racing_Fuels

IMSA increases digital reach at Sebring racer.com/2025/03/17/ims… via @racermag

SpaceX Dragon ship arrives at the Space Station

good year to be a gimmick

@ANerdWhoTravels @IMSA Check out our IG - we got it.

@IMSA Missed a golden opportunity here to post the Vette/BMW "battle".

Move Over.

The 'concern' of Federal workers having to prove their productivity to @DOGE in a low bar email with a few bullets is baffling. Most of us have to prove productivity, nearly weekly. Love the 'assignment' @elonmusk

The time is now. ⏱️ @DAYTONA | @Rolex24Hours

🚨 NOW: MASSIVE convoy of Tesla Cybertrucks rolling down Pacific Coast Highway as @ElonMusk meets with Los Angeles firefighters From speaking with these first responders, it’s clear morale is MUCH higher now that they’re being reconnected with Starlink Practically all cell networks are still out all around the Pacific Palisades area

2025: The year IMSA sports car racing takes center stage racer.com/2025/01/03/202… via @racermag

IMSA's digital footprint expanded enormously during 2024. Doug O'Donnell, the series' senior director of brand and digital strategy, explains how. racer.com/2025/01/01/ins…

Really proud of the work from the communications and digital media teams here at @IMSA . Listening to fans, producing content w/ authenticity. You don't have to understand it to love it. 😎 #motorsports youtube.com/watch?v=xyHAe3…

Talk about efficiency.

Like all GT3 cars, the Mustang GT3 shares a lot with its streetcar sibling, the Mustang Dark Horse. Powering both cars is a pavement pounding Coyote DOHC V8, and both cars can be fitted with Recaro seats for superior comfort, safety, and driver position. You might think that the Mustang GT3 was born from the Mustang GTD. But fun fact – the Mustang Dark Horse is the genesis for the remarkable Mustang GT3. Now you know!’ @FordMustang | @FordPerformance | @Multimatic

Great Visual!

WOW! @LylesNoah won the Bronze Medal with covid. No fear. I like him even more than I did before. Winners mindset. Well done sir. Still the fastest man alive. 🏅