Andy okay
2.2K posts

Andy okay
@okay_andy
Environmental artist. Using art to raise money for nonprofits. Founder of "Art for Causes". Partners: WWF, UN, Greenpeace, Amazon Watch, Rainforest Trust etc...













Just got this in our account. Who's tested this? Any thoughts? What should I know?














My tinfoil hat is Meta underestimated what removing the "engaged click" from click attribution would do to the modeling and it's essentially broken. The brands that didn't have a ton of "engaged clicks" are not seeing the same impacts as the brands that did. In my portfolio if we saw a brand that pre-March 16th have higher than 10-15% of all attributed conversions tied to that engaged click these accounts are seeing the biggest CVR drops from Meta and overall most impacted. If it was way under that 10-15% those brands are cruising and overall having decent months.