Justin Rausch 🚲
593 posts

Justin Rausch 🚲
@one_mtb
Co Founder of Iterative (500k downloads), Mobile app marketing enthusiast, community college drop out



Influencer marketing works if you can master these 4 things: 1. Sourcing: Can you differentiate what makes a good and bad influencer for your product) 2. Quantity: Can you find so many of these people and outreach to them that the shear amount of volume guarentees 3. Negotiation: Can you negotiate these deals for fair prices. 4. Creative Strategy: this is for both product and content. For product, is your product intuitive enough where a user can see your product for 5 seconds and instantly understand what it does. For content can you craft intelligent ways to subtly show your product so it doesnt kill organic reach while CTA'ing it hard enough so it still drives conversions. If your influencer marketing isnt working you can trace back the reason to these 4 and then focus on getting better at it.



Spotted the SF larp lambo!!!


my thoughts on @Clavicular0's new app as a $4M ARR app founder
















