Ryan | Creator, UGC, TikTok Strategist 🦄

watched ~10,000 UGC videos in the last 5 years. The ones that scale past 1M views all share something weird... The creator looks slightly uncomfortable on camera. Why? Polish kills trust. The slight awkwardness IS the conversion mechanism. Seems like no one can call out that 'be authentic' just means don't glaze, be nonchalant.

HOT TAKE "give creators creative freedom" is why most brands have 100 videos and nothing to show for it. Freedom ≠ strategy. 20 creators × 5 tested angles will outperform 100 creators doing whatever feels right. Every time.

@UGCpro_ We have to catch up some time! Like actually!! 🔥😂

@oneoffryan Thanks Ryan! Same to you ✨

Hiring UGC creators is the wild west rn.... Most brands treat it like one category. It's three different hires: Tester Creators: validate ideas, build your hook library, buy iterations. Signal Creators: graduated from testing, proved ROI. Tighter production, bigger budgets. Operators: lead your social presence. Command attention, push the brand forward. Each converts a different stage of the funnel. Each comes from a different pool. Most brands cast one person and ask them to do all three. If your UGC isn't converting, it's not the creator. It's the casting. #ugc #creatormarketing

If seeing the biggest AI companies in the world hire HUMAN creators doesn’t tell you everything you need to know about the creator economy, then I don’t know what will #ugc #creatormarketing

@UGCpro_ Kelly!!! Hope you’ve been well !

@oneoffryan My guy!! Loved seeing your name pop up. And ofc, as always—you know exactly what you’re talking about!

My agency is looking for MALE creator for a fitness clothing brand! - Must be 25+ (can't look overly young) - East coast based Please apply here: form.typeform.com/to/t3hcBuhZ

Are there any editors who are actually good at Premiere Pro effects? I'm not talking basic edits, Think: Adrian Per, Chloe Shih #editor #edit #editorneeded

I'm building quite possibly the GREATEST tool for working content creators (For UGC, brand collabs) Super excited to share more!! #ugc #ugccreators

@lefiiinn How can we work together?

this made my day 👨‍🍳

Any creators in the OC area? 👀 #ugc #ugccreatorsneeded #ugcopportunity

My agency is looking for aesthetic male content in a nice modern home Requirements: - Must feel 'luxury' - 35+ - Aesthetic home Please sign up here: form.typeform.com/to/m6uSe08Q #ugc #ugcopportunity

@SinaSinry @whop That’s what our company does, manages the collaboration so you get usable content but it’s also managed for scale

Was excited to use @whop for UGC and clipping content rewards. Uploaded my app campaign, funded the account with $2,000, and waited for creators to start making UGC. What I got instead: Over 40 video link submissions across TikTok and Meta in the first 3 days. The result? Most of them were Indian or Pakistani accounts with no relevant geo, even though I selected an English US and Europe audience. About 90% looked like botted views and fake comments just to pass the minimum view requirement and get paid. No real creators, just newly created pages or random pages that post everything and boost with fake views. Very disappointing. Then I tried Methods platform from @instinct_inc , got charged, and realized they do not even have a proper way for brands to sign in to their campaign. Filled out the contact form, got a meeting date and time scheduled, but then no one showed up. Do you guys have the same experience? Is there a better platform with real creators and quality accounts?

My agency is looking for 15 MALE creators OR if you're a female and your spouse can be in UGC videos, please apply. This is for a home decor brand, and ideally your home is 'aesthetic'. Males must be 30+ and look mature. Rate is $400 per concept. Multi-video collab. Please apply here - use keyword (DECOR): airtable.com/appjPbLDfq4Yq7… #ugc #ugcopportunity #ugccreatorsneeded

My agency is looking for ACTORS for short-form brand campaigns 🎬 Paid opportunities. If you're great on camera, please apply below. Use keyword - ACT: airtable.com/appjPbLDfq4Yq7… #CastingCall #ActorsWanted #UGCCreator #ContentCreator

@adrianawhiteugc Hi, can I have you enter your info here :) airtable.com/appjPbLDfq4Yq7…

@oneoffryan Interested! 📧 adrianawhiteugc@gmail.com adrianawhiteugc.my.canva.site/ugcportfolio

My agency is looking for creators who are STYLISTS. Ideally, you know how fashion works, why it works, and what not to do, and can speak from experience and genuine knowledge. Please comment here (include email) and my team will reach out 🫶 #ugc #ugccreators #ugcopportunity #creatorcasting

My agency is looking for creators with higher filming quality. Like: E1: instagram.com/p/DUjDcfGEgTy/ E2: instagram.com/p/DSKKUJ5k4K0/ E3: instagram.com/p/DUgKqEyEUyG/ NOT the editing, just the actual filming capabilties Please apply here (keyword: HIGH) airtable.com/appjPbLDfq4Yq7… #ugc #ugccommunity #ugccreatorsneeded

My agency is looking for medical professionals for a concept featuring the authority and credibility of a real healthcare expert. If you know someone or that is you, please apple here (keyword MED): airtable.com/appjPbLDfq4Yq7… #ugccommunity #ugc #ugcopportunities #ugccreatorsneeded

My agency is looking for creator with a bit higher production value, nothing too crazy just not the traditional UGC. If that is you, please apply here: airtable.com/appjPbLDfq4Yq7… #ugc #ugccreatorsneeded #ugcopportunity