"Speed wins." "You have to be willing to commit to being fast. You can't have long bureaucratic processes. You can't have a risk-averse posture." @pmarca explains the OODA loop — and why the fastest operator controls the narrative in business, media, and politics: "There's a framework called the OODA loop, originally developed for fighter pilots and later for broader military strategy." "It stands for observe, orient, decide, act. It's basically the decision-making cycle." "If speed is the thing that matters, then the person who gets through that cycle the fastest is the one who's going to win." "If you can have a sustainably faster OODA loop processing cycle than the next guy — think about what happens… You operate and make a decision within an hour. The other guy is still inside his own OODA loop when you make your decision. He's only halfway through his process and now has to start over. You've changed the parameters of what's going on." "This is also a big explanation for what's happened in traditional media." "The New York Times has its own OODA loop, and it's like 24 hours to go through its process."