Oscar

@mikefutia SKILLS

Claude Skills are a cheat code for DTC creative teams 🤯 One setup, reusable forever. Claude automatically follows your exact creative process — briefs, hooks, ad copy, research — without you explaining anything twice. Perfect for e-comm brands and agencies who are using Claude for creative work but wasting time re-explaining context every single conversation. Here's the problem: You open Claude: you paste in your brand guidelines, explain your brief format, write the copy, you close the chat. Next day, you do it all over again. Every conversation starts from zero. You're burning 20 minutes on setup before you even get to the actual work. Claude Skills fix this: → Write your creative process once as a Skill (a simple markdown file) → Claude reads it automatically whenever the task comes up → Skills compose — research triggers the research Skill, briefs trigger the brief Skill, copy triggers the copy Skill → All in one conversation, all building on each other → Share across your team so everyone gets the same quality output No re-explaining your brand voice. No pasting the same context every chat. No siloed projects that don't talk to each other. What's in the playbook: → The full architecture (how Skills trigger, chain, and compose) → 5 ready-to-use Skill templates built for DTC and agency creative teams → Step-by-step setup from zero to working Skills → How to write instructions that produce consistent output every time → The composability framework for running multi-step creative workflows in one conversation I put together the complete Claude Skills Playbook for DTC brands and creative agencies. Want it for free? >Like this post >Comment "SKILLS" And I'll send it over (must be following so I can DM)

All these new AI tools got me sitting in the metaverse 18 hrs a day like back in 2020. Few.

A little leaven leavens the whole lump type deal

Winning in a service-based business is NOT about the volume of clients. It's about quality and LTV. Growth happens when you get serious about ruthlessly rejecting BAD clients (even ones willing to pay you). Long-term, you will win by setting clear client non-negotiables and sticking to them.

Some of the coolest designs we’ve had the pleasure of doing for this new client. Stoked with the look and feel…

It's so easy to make money in 2026 and ppl out here still trying to scam💀 bro go learn freelance copywriting or something, takes LESS EFFORT😂

@calumnolan_ Top notch stuff👊

Take a second and zoom in on some of these emails... Up there with the highest quality work we've delivered to date. Extremely proud of the team for this one.

Had to hit a quick upgrade on the old faithful.

Shout out chad email bros, you know who you are🫡

Nothing like strong competition. It forces you to level up and do your best. And ultimately, it’s a win for the market you serve. We’ve only ever improved because of great competition, and I know the same is true for our competitors, too.

Trying to scale without product market fit is like trying to squeeze a triangle into a circular hole. It sounds obvious, but we see a lot of brands come to us that are simply trying to push something the market doesn't want. There is a very unique skill set associated with creating demand. And almost all e-commerce founders lack the time, resources, or expertise to execute it at a high level. When figuring out what to sell... Ask these 3 questions: 1. What is something that the market I'm trying to sell to is already buying? 2. What unique problems do they face? 3. What's a product I could market that solves their problem in a unique way that they are currently unfamiliar with? If you start here, the chances of success with an e-commerce business significantly increase.

Q4 craziness is over, Q1 is here, and this is where the best brands set themselves up for a great year. I thought it would be timely to jump on the IG trend and do the Strike Copy agency retention IN’s and OUT’s for 2026… We’ll go through each one by one. Let’s go! IN: Sending 3-4 email campaigns per week. More emails = more recipients. It’s a simple email principle that is true and will remain true. If you’re afraid of “losing subscribers”, it’s because you’re not bringing enough NEW traffic to the site to maintain a growing list as you send more email campaigns. It reveals a bigger problem: you need to do more with your paid ads. ​ OUT: Hyper-targeted segments to niche customer pockets. Please understand… Sending to really tight segments and hyper-personalising campaigns to pockets SOUNDS like a great idea. But unfortunately, it really ends there. We are yet to see an instance where this leads to more revenue. And guess what… your customers likely don’t care either. This is a myth that needs to go in 2026. Broad, engaged segments of profiles actively engaging with email content is the way to go… And will continue to be this way. IN: High converting popups. If your pop-up stinks and looks ugly, then change it. You can’t afford to have a bad popup. If you simply go from a 2% opt in form rate to a 4%, you DOUBLE YOUR LIST GROWTH every single day. It’s quite literally the easiest thing you can do to guarantee a retention win in 2026. Do it. OUT: Poorly done AI ads/emails. Your customers are not dumb, and people are repulsed by marketing that assumes they are. Don’t get me wrong, we love AI, but we use it to enhance our work, not create it. If you’ve got robo models “raving” about your products on socials, and you think your customers won’t notice… They will. And they do. Utilise AI as a tool, it’s NOT a strategy. IN: SMS Marketing. It baffles me that SMS marketing is so slept on (especially for you aussie brands). Down under, we have consent to send to all customers of brands, and it’s still something you’re not tapping into. Use SMS. It works. Really well. OUT: Fake Urgency. Nothing will damage your brand rep more than saying a sale will end… and it doesn’t. Not only is it bad for your brand, but it’s flat-out illegal. Clearly state your sale terms and dates, and stick to them.

⏰ HIRING ⏰ Full Time Klaviyo Account Manager - to be filled before EOY Australia-based Responsibilities: → Lead comms (calls, Slack, Looms) → Build strategy based on brand goals → Manage email/SMS calendars, campaigns & flows → Coordinate copy/design/technical delivery → QA & deploy inside Klaviyo → Track performance (revenue, open/click rates, flow attribution) → Spot gaps & drive improvements Requirements: → Proven Klaviyo experience for ecommerce (flows + campaigns) → Strong grasp of email strategy, segmentation, and deliverability → Clear communicator who simplifies data and strategy → Confident managing multiple clients/projects at once → ClickUp-savvy and organised with internal tracking → Data-first mindset: recommendations based on numbers, not vibes → High ownership: solve problems without waiting to be asked Contractor Trial (Dec 2025 – Jan 2026) - $3,000–$4,000 AUD per month, depending on experience → Full-time hours, fully remote → Paid trial to assess fit — quality of work, reliability, and culture Full-Time Role (Starting Feb 2026) → $80,000 AUD per year + Bonuses → Long-term role with increasing responsibility across ecom brands → Clear growth path based on performance and contribution Next steps: Fill out the form here, and we'll be in touch! forms.gle/Qy3yzk9Y1QUEGo…

@blvckledge real

a lot of you dudes take this app way too serious. every comment feels like a threat and every bit of banter gets read like a shot. chill tf out cunts. not everyone is trying to beef. some of us are just talking shit while we build. honestly need more aussies on here

Massive BFCM result for this client of ours... More and more of these flooding in by the day.

Most brands are going to lose thousands this BFCM because they’re making one simple mistake… All week my inbox has been hammered with BFCM emails. You click through… And you land on a tired, generic collections page filled with products that have nothing to do with the offer. We have been quietly integrating dedicated landing pages for clients during major sales periods, and the results are insane. Take this example: We A/B tested a standard collection page against a dedicated BFCM landing page. The landing page generated more than 20 extra orders and thousands in additional revenue… From one single campaign. Across the full sale... email, ads, SMS and organic... the lift compounds into hundreds of thousands in sales that would have been lost. Did you run a dedicated landing page this year?

General business lesson that applies to every industry. If you bill less frequently, you churn fewer customers. Take ecommerce. If you offer a three month subscription option up front, you naturally see fewer people dropping off in months one to three because more customers are already set up on a longer cycle. Same for agencies. If you normally bill monthly but clients choose to prepay six months, churn drops because a larger portion of your client base is already covered for that period. Same for software. Annual billing means fewer cancellations. So the real question becomes how do you get customers or clients to prepay. Hint. It starts with VAL and ends in UE. Give them so much value for prepaying they feel stupid saying no. Simple.

@calumnolan_ Yup, I call it CRM farming. Every day, 1 hr minimum just sitting in the CRM emailing and calling leads. So easy to seperate from basement dwellers too scared to pick up the phone.