Victor O | Media Buying & Virtual Assistant

Hi I'm Victor, a media buyer and virtual assistant. I help businesses generate quality leads and drive sales at a reasonable cost using paid ads. I also help founders and C level executives get more effective by taking care of their routines.

A must for every media buyer.

@amarifields_ Interested

would anyone be interested in a group chat for founders trying to fundraise to share tips, resources, and what is actually working comment below if you would join

Most people running Meta ads have no idea how to fix a broken ad account. They know how to launch campaigns. They know how to duplicate ad sets. They know how to watch ROAS. But the moment performance drops… everything turns into panic. - Budgets get slashed. - Campaigns get rebuilt. - Targeting gets changed. - Ads get killed too early. And suddenly performance gets even worse. The truth is Meta ads rarely “randomly stop working.” Performance drops because something in the system deteriorates. Signals weaken. Engagement declines. Conversion behavior changes. But if you don’t know how to read those signals, everything just looks like chaos. The best media buyers don’t guess. They diagnose. They can open Ads Manager and quickly see where the problem is, why it happened, and what needs to change. This is why I’m sharing the framework I use to troubleshoot ad accounts. Because eventually every advertiser hits the same moment: “When my ads stop working… what do I actually do?” Click to register! nestuge.com/metaadsrecover…

This is how to run profitable ads. Think about the direct impact on business not just marketing terms

@TechWith_Nova Statics

A huge shoutout to @KurtBullock & @andrewfoxwell for building a FREE incremental reach report tool So far, that was available only through the FB rep, and is crucial in understanding if you are reaching new people Besides this main report, you have a few additional cool reports that can provide more clarity on how your ad $ is spent Access it here for free: app.withadinsights.com

ROAS can be a vanity metric, depending on the business model. And this is where context matters more than the number itself. A lot of advertisers obsess over ROAS because it’s the most visible metric inside ad platforms. But platform metrics don’t measure business health. They measure ad efficiency in isolation, and those are two very different things. For businesses with real operating expenses, e.g., inventory, logistics, payroll, fulfillment, support, and warehousing, ROAS alone rarely tells the full story. What actually matters is contribution margin, or simply put, your profit. Because revenue without retained profit is just an expensive activity. I once worked with a business that generated over $600K in monthly revenue at a 3x ROAS. On paper? Incredible performance. In reality? The business lost nearly $6K that same month, once overhead, fulfillment, and operational costs were accounted for. Great ROAS, unprofitable business. This is why high-level decisions for businesses like that should never rely solely on ROAS. ROAS answers whether ads are generating revenue efficiently from the platform. But it does not answer: - Are we actually making money? - Can this scale sustainably? - Is customer acquisition healthy for the business model? In many cases, CAC becomes a far more reliable north star because CAC connects marketing performance directly to business economics, like lifetime value, retention, etc A 1.8x ROAS business with strong LTV can outperform a 4x ROAS business with weak margins. Again, context wins. Now, this changes depending on the business type. For digital products, where marginal costs are extremely low, ROAS can be a much stronger optimization metric because profit margins are naturally high. The same misunderstanding happens with Cost Per Lead. Yes, CPL is useful for campaign optimization. But leads are not revenue, and if only a fraction of leads convert, a cheap CPL can actually hide poor performance. What lead generation businesses should really track on a high level is: - Cost per qualified lead - Revenue per lead Because quality always beats volume. The main thing I can say is that metrics inside ad managers are directional signals, not business truth. Understand what profitable growth actually looks like for your model. And remember, you are not your ROAS. Happy Sunday 🙂

@Akpanthankgod_ This is helpful. Thank you boss

Sometimes optimization itself is a skill, and more often than not, it’s where advertisers quietly kill scale. I’ve seen a lot of media buyers try to force spend toward specific ads by optimizing purely around ROAS at the ad level. That approach is fundamentally flawed. If an ad set is operating within your CPA target or close to your account average, you have very little reason to start aggressively turning ads off. Not every ad’s job is to be your highest ROAS performer. Some ads: Drive cheaper traffic, expand reach, feed new users into the funnel, and support overall account learning. When you judge every ad strictly by short-term ROAS, you unintentionally remove the very creatives bringing new demand into the account. Here’s where most people go wrong: - They see one ad under the target, but taking all the spend, - They turn it off, - Spend shifts to other ads with small spend but high ROAS ads - Top-of-funnel traffic drops. - And initially, performance may even look better. But weeks later? CPAs rise, conversion rates decline, scaling stalls. Why? Because you didn’t optimize, you killed your acquisition engine. Optimization is not about forcing budget on high ROAS and low spending ads. If your ad set is profitable overall, your job isn’t to manually micromanage what get spend or not. Your job is to ask: - Is the account acquiring customers at target cost? - Is new traffic consistently entering the funnel? - Is performance stable at scale? If the answer is yes, constant ad-level optimisation often does more harm than good. The best media buyers understand this: you don’t scale by eliminating everything below average. You scale by allowing multiple creatives to play different roles inside the system while the account as a whole wins. Sometimes, the real optimization move is knowing when not to optimize. Let me know if you have any questions about this or if it makes sense to you. Happy Sunday!

@Akpanthankgod_ @DigitalToks Boss, you once taught in one of your YT video, your use of 7 days period or 3x AOV as spend before analyzing a test. Is there any other tutorial that explains why the 3x AOV?

It all comes to understanding your figures, instead of spending 50k/day. usually start small like 15-20k which then buys me more time and budget to test. This is just a scenario, oftentimes the mistake most people make is they start very high and then after 2days they get concerned because of how much has been sent it total

imo 3days is actually not significant to make a judgement on a test, i usually wait for a full 7days or min of 5. Also spending on what the spend looks like in compared to cost per acquisition and Average order value.

@Akpanthankgod_ @gold_tesla What would you advise to do where the first 3 days had 1 purchase each under the target CPA but day 4 and 5 got zero purchase. Considering a 5 day period, would it be better to test new creatives or wait for 7 days?

@gold_tesla Well said, 3days is not completely off too, but I feel what's important to look at is spend in most cases, which is why having a threshold and a framework for this usually helps. You can always be dynamic, but always prefer a minimum of 5days before making a decision.

@Akpanthankgod_ Please boss, kindly consider hosting one

i really should host a class on meta ads, i’m just tooo lazy

You may find this useful

@Akpanthankgod_ Thank you for sharing this. I'd pay attention to this going forward.

Most media buyers fail at scaling because they try to scale ads instead of scaling angles. Here’s the difference, and why it matters 👇 An ad is an execution, while an angle is a reason someone buys. If you don’t understand this, your CPA will always spike when you scale aggressively simply because when you increase spending, you expand your audience size, which can lead to ad fatigue. On the other hand, it's hard to see an angle fatigue, ANGLE SCALES! Here's what most Ad buyers do when they find a “winning ad." - Increase budget - Duplicate the same ad across different ad sets - Push it into more audiences Which is fine, don't get me wrong. This works, but not for long, because as you scale, CTR drops, frequency spikes, and CPA trends upwards. However, the truth is that the ad didn’t stop working. The audience got tired of seeing the same execution. Same face, same hook, same script. Over and over again. This is a very simple logic; you can’t shout the same sentence louder and expect better results. This is why it's always better for you, "Scale Angles", not ads. Why? An angle is the core motivation behind the purchase. It’s the “why,” not the “what,” and they do not fatigue quickly. How do you do this? Very easy! Take your winning angle and recreate it using - Multiple creators - Multiple personas - Multiple concepts - Multiple hooks/headline - Different formats - Different style ( Lofi/ Hi-fi) Same message, just different executions. This does 3 things: - Resets creative fatigue - Feeds Meta fresh signals - New eyeballs on your ads - Let's you scale spend without killing CPA That’s real scaling. I recall a footwear brand I worked with; we found a particular angle working, and while we scaled both horizontally and vertically, what made the difference was hiring multiple creators to just recreate a similar angle, and it works every time. How do you apply this in your meta ad account? How to apply this in your account: - Review your account and identify your top-performing ad - Identify why the ad won - Name the angle - Build 5–10 executions around it - Test using a broad audience - Scale the angle, not the individual ad only Simple but powerful. “If an ad wins, don’t ask ‘How do I spend more on this ad?’ Instead, ask: ‘Why did this angle work?’” How can I say it in 10 different ways? If you're familiar with debates, you definitely know you don’t win by repeating the same sentence louder. You win by reinforcing the same argument from multiple angles. This one shift alone will fix creative fatigue, CPA spikes when scaling, and Inconsistent performance If you run Meta ads and aren’t doing this yet, you’re leaving money on the table. Let me know if this helped, and share on your TL for other marketers. 🤟🤟

I think for both sales and lead Gen, I can safely conclude that it's almost a given that IG placement leads are many times of higher quality than Fb placement leads. Same with sales. Ofc with Higher CPA but it's worth it

Results speaks. 10x to 15x ROAS, not bad, is it? Results speaks.

Q: As a business owner how much should you budget for ads? A: Set aside funds that your business can comfortably afford for a month or two. Running ads can multiply your revenue and profits but it's not a magic. It's not worth putting yourself under any undue financial pressure

If you don’t know your numbers, you’re not running ads, you’re gambling. Before you hit “publish” on your next ad, watch this. Day 33/100 #metaads #facebookads

@Akpanthankgod_ 🙌🙌🙌

A bit later than expected due to some unforeseen issues But we got there eventually and still pushing further. 🤝 🤝

@Akpanthankgod_ 😂😂😂😂 Boss, see where you hang ball.

Pro tip: If you’re a performance marketer, choose a very beautiful partner. Some days the dashboard will be brutal. ROAS ugly. Metrics will look depressing. But the beauty at home when you stare is all you have to keep the spirit alive 😂 If you think i’m joking ask @thefemianthony @Bukayor_BK @Hydromanoel

This is true.