Oxford Future of Marketing Initiative - FOMI

91 posts

Oxford Future of Marketing Initiative - FOMI

@oxfutureofmktg

All tweets relating to FOMI's research and insights can now be found on @OxfordSBS

Oxford, England Katılım Mayıs 2021

59 Takip Edilen283 Takipçiler

Oxford Future of Marketing Initiative - FOMI retweetledi

Oxford Answers@Oxford_Answers·10 May

The benefit of hypertrends is that they tell us whether a topic will remain important for the next 6 to 12 months - @AndrewTStephen explains that knowing these trends in advance can be key to ensure business success: sbs.ox.ac.uk/oxford-answers… #BusinessLeaders #Leadership

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·25 Nis

Our Director @AndrewTStephen talked with @stephangans, Chief Consumer Insights and Analytics Officer at PepsiCo about marketing insights and how this function is evolving. Listen to the latest podcast produced by our partner Kantar

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·7 Nis

For the 7th year running, the @AMA_Marketing has listed our director, L’Oréal Professor of Marketing and Associate Dean of Research at @OxfordSBS, @AndrewTStephen, as the UK’s most published author in the premier marketing journals. Read more:sbs.ox.ac.uk/news/andrew-st…

Oxford Future of Marketing Initiative - FOMI tweet media

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Oxford Future of Marketing Initiative - FOMI retweetledi

Oxford Answers@Oxford_Answers·22 Mar

Ensuring AI is integrated into organisations in a way that favours both business and humanity is no easy task @AndrewTStephen discusses why a human hand is essential when it comes to AI in business 🤖🤚sbs.ox.ac.uk/oxford-answers… @oxfutureofmktg #AI #Biz25 #BusinessLeaders

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·10 Mar

We all need independent #journalism to succeed. So, FOMI's @AndrewTStephen and @thesethrogin @OxfordSBS have teamed up with @meta to help news executives compete more effectively in today’s challenging business environment. Read more on @Oxford_Answers sbs.ox.ac.uk/oxford-answers…

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·9 Mar

How can brands influence culture and society in a positive way by challenging stereotypical depictions in advertising? In the spirit of advertising, @rhondahadi explains on @Oxford_Answers @un_stereotype 's findings on the impact of #intersectionality sbs.ox.ac.uk/oxford-answers…

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·28 Şub

What does the future hold for marketing in the #Metaverse? Hear from @AndrewTStephen and @Meta's Vice President for Northern Europe, Steve Hatch at the 2021 @OxfordMBA's guest speaker talks @OxfordSBS Watch the full talk here: youtube.com/watch?v=VMfg_g…

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·17 Şub

WE ARE HIRING! 📢📢📢 We are looking for a 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗙𝗲𝗹𝗹𝗼𝘄 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 @OxfordSBS . Join FOMI enthusiastic team! linkedin.com/jobs/view/2915…

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Oxford Future of Marketing Initiative - FOMI retweetledi

Oxford Answers@Oxford_Answers·15 Şub

The #FutureOfBusiness looks increasingly more complex & we need to use research to imagine what the #business landscape might look like 🧪💡 @AndrewTStephen believes that the role of #research will become even more critical. sbs.ox.ac.uk/oxford-answers… #Biz25 @oxfutureofmktg

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Oxford Future of Marketing Initiative - FOMI retweetledi

Executive Education at Saïd Business School@OxfordExecEd·11 Şub

@AndrewTStephen, Director of the Oxford Digital Marketing: Disruptive Strategy Programme believes that the role of #research will become even more critical when looking forward to the #business landscape over the next 25 years ⏩ sbs.ox.ac.uk/oxford-answers… #Biz25 @oxfutureofmktg

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Oxford Future of Marketing Initiative - FOMI retweetledi

Oxford Answers@Oxford_Answers·11 Şub

We’ve come a long way when it comes to #advertising & #marketing - what once was an advert in a newspaper has become #digital. @rhondahadi shares why #sensorymarketing will continue to rise & shape the advertising landscape 👃👄👁⏩ sbs.ox.ac.uk/oxford-answers… #Biz25 @oxfutureofmktg

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·9 Şub

As part of the 2021 @OxfordMBA 's guest speaker talks at @OxfordSBS, @AndrewTStephen discussed with @LexBZ CDMO @LOrealUKI about #marketing and #branding and where they are headed in the future. Watch the full talk here: youtube.com/watch?v=FkBo_Q…

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Oxford Future of Marketing Initiative - FOMI retweetledi

Oxford Answers@Oxford_Answers·3 Şub

How can we take care of our #mentalhealth while facing the uncertainty of a crisis? @CammyCrolic, @jedeneve and Michael Gill offer advice based on their research on how to protect #mentalhealth at work 🖥⏩ sbs.ox.ac.uk/oxford-answers… @oxfutureofmktg #TimeToTalk

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·28 Oca

✅Double-digit growth in social media users ✅Big gains for YouTube, Instagram, and TikTok ✅The rise of social commerce These are just some of the findings of the DIGITAL 2022: GLOBAL OVERVIEW REPORT by @hootsuite and @wearesocial datareportal.com/reports/digita…

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·24 Oca

To celebrate 25 years since its foundation @OxfordSBS launched #Biz25 – a series that looks at how businesses need to adapt over the next 25 years to ensure business success 💡This is a must-read for inspiration & advice to futureproof your #business▶️ sbs.ox.ac.uk/oxford-answers

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Oxford Future of Marketing Initiative - FOMI retweetledi

Dr Alex Connock@DrAlexConnock·21 Oca

So dominant is $800bn-forecast (Bloomberg for 2025) entertainment-driven vision of the #Metaverse (think Meta or Microsoft's Activision acquisition) that an EVEN bigger B2B opportunity may actually be underplayed. My piece @ConversationUK today theconversation.com/a-killer-app-f… @oxfordsbs

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·21 Oca

"The role of marketing and communications is to ensure that they are enabling consumers to make more sustainable choices when it comes to product and service selection"Bex Fisher @observatoryint on @WARCEditors #GreenMarketing #Sustainability warc.com/newsandopinion…

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Oxford Future of Marketing Initiative - FOMI retweetledi

Dr Alex Connock@DrAlexConnock·21 Oca

Who will own the content produced with #AI ? Easy question: very hard answer. Is it the #algorithm #creator ? The owners of #data on which the algorithm is trained (often you and I) ? Or the actual #content creator ? One of key questions in media business 2022.

Oxford Answers@Oxford_Answers

On average, we #stream 7 hours of #Netflix a day! @DrAlexConnock shares 3 battles for #media rights: 🤖1. Who will own #AI produced content? 🎙2. Will artists or platforms win #musicstreaming rights? 🎥3. Will the Substack model reinvent #journalism? sbs.ox.ac.uk/oxford-answers…

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Oxford Future of Marketing Initiative - FOMI retweetledi

Dr Alex Connock@DrAlexConnock·18 Oca

The #Metaverse isn't either defined or up and running, yet is already forecast for $800 billion revenue in 2025, says @bloomberg. (By including games, social media etc). My predictions @techroundUK

National Film and Television School@NFTSFilmTV

Hear what @DrAlexConnock, @NFTSFilmTV Head of #CreativeBusiness MA has to say about what will be the defining tech trends of 2022 on @TechRoundUK! ⬇️⬇️⬇️

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Oxford Future of Marketing Initiative - FOMI@oxfutureofmktg·17 Oca

WE ARE HIRING! We are looking for a 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗙𝗲𝗹𝗹𝗼𝘄 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 @OxfordSBS If you fancy studying what the future holds in Marketing, join us! my.corehr.com/pls/uoxrecruit…

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Keşfet

@AndrewTStephen @stephangans @AMA_Marketing @OxfordSBS @thesethrogin @meta @Oxford_Answers @rhondahadi