Parth K

3 years ago i was writing code (manually), wondering if this was really it. i always knew i wanted to create content for a living, but i never thought it'd lead to this. i started creating "UGC" (really paid ads) for brands back in 2024. actually in 2023 without realizing it, but that's a story for another post. i quickly realized i was pretty good at it, started landing client after client, and the rest is history. turns out my engineering brain made the content hit different. i wasn't just reading a script. i could demo software and break down a product's value prop in a way a 5 year old could understand, because i actually knew what a consumer would care about $100k+ spent running the ads i've made, 40+ brand collabs, and a ton of repeat clients later, PK Creative was the natural next step. creative strategy and ad production for men's lifestyle and software/AI brands. two niches that make perfect sense when you've been into lifestyle content your whole life and spent years messing around with software. the work went from sending one-off videos to the whole system. research, scripting, hook frameworks, variations, full ad production. biggest thing I learned in this transition: the gap between "ugc creator" and "creative strategist" is massive. brands don't just need someone who can hold a camera and look good. they need someone who understands why and how an ad makes money, not just gets views. PK Creative is here, and we're just warming up 👀 work with me: pk-creative.studio

a video on how taste in 2026 is one of the few things ai can’t replace

@MichLieben ads

I'm giving away the Claude Code skills we use to manage $300k/mo in ad spend at ColdIQ. 4X ROAS on $1M+ spent. Ivan, our head of growth, built them off 300+ hours running ad campaigns for our clients. They run Google, Meta, and LinkedIn ads from the terminal in plain English: → bulk edits across platforms → custom audiences from CRM lists → creative fatigue detection before CTR dips → bid adjustments at scale → performance audits across periods Reply "ads" and I'll send the full repo. Must be following.

stop overthinking your visuals. your scripts are more important🧵

@gregisenberg my boy omar that got accepted into canopy is building vlogit which is literally that, he’s got it down.

It feels pretty obvious at this point that someone’s going to make billions building a social app that’s just for friends, no AI slop, no brainrot, calm design, chronological feed and no concept of followers

@amiyoshimura_ definitely pulling up!

we're opening up a all-day cafe during ny tech week in june ac, free drinks, fast wifi, and a space to chat w/ others - the ultimate refuge from the chaos looking for 1-2 more partners to join us - comment or dm me! if you're interested in coming, comment below!

the difference between an ad you skip and an ad you buy from isn't the product, it's 3 parts stacked in the right order. most people watch ugc / paid ads without thinking twice. but once you start seeing them broken into sections, you can't unsee it, and it completely changes how you make content. every high-performing paid ad is just 3 moves, and each one is doing something specific to the viewer. here's how to break one down the next time you see one that works: 1. the hook the hook isn't just about stopping the scroll, it's about stopping the right scroll. the best hooks call out a pain point the target audience actually feels, in the language they'd use. if the brand sells a razor for sensitive skin, the hook is speaking directly to the guy whose neck breaks out every time he shaves. if it's a sleep supplement, it's for the person lying in bed at 2am on their phone. when the hook names the pain with specificity, the right viewer leans in and everyone else keeps scrolling. that's the whole point. 2. the body this is where the craft is. the creator weaves the unique mechanism (the reason this product solves the problem in a way nothing else does) into a lifestyle moment. not a feature dump, not a spec sheet, a real scene. you see the product being used in a routine, a day in their life, a moment that feels real. the mechanism gets mentioned naturally, almost in passing, while the visual is doing the heavy lifting. the viewer is watching a lifestyle video with information stitched in, not an infomercial with lifestyle b-roll. this is why most ads fail. brands lead with the product and try to dress it up. the best creators lead with the lifestyle and let the product live inside it. 3. the CTA the close is a craft on its own. the best CTAs don't feel like "buy now," they feel like a natural next step. "i'll link it below," "go check them out if you want to try it," "use my code if you're gonna grab one." the tone should match the rest of the ad, casual and natural, not suddenly shifting into sales mode at the end. zoom out and that's really it. hook that calls out the right person, body that shows the product in a lifestyle moment with the mechanism baked in, cta that feels like a friend pointing you toward something. next time you see an ad that stops you, watch it 3 times. once for vibes, once to label the sections, and once to pull out what you can steal for your own content. that's how you go from making ads to making ads that actually work. drop a comment if you want me to break down a specific brand's ad using this framework 👇

there's only 3 marketing strategies that matter for brands in 2026: i've been deep in the content and paid ads world for a while now, and every brand i talk to is trying to figure out where to put their time and money. here's how i'd break it down: 1. UGC (and there's 2 types people confuse) the first is the 2026 version of organic UGC, where you create a new account, post daily, and build an audience around the brand affiliated accounts through viral-type content that feels real. no ad spend, minimal up-front costs and tons of volume. this is the classic Wispr Flow & Cluely method. the second is paid UGC, where you produce videos specifically designed to convert and run spend behind them on meta ads or spark ads. these aren't meant to go viral, they're meant to drive conversions. these are the videos you see me making for brands like @Picfair, Karrot, @perplexity_ai and many more. 2. tiktok carousels this one's been on the rise for sure. you're posting static image carousels on TikTok, but the key is they look lifestyle-first, not like an ad. think aesthetic photo dumps, mood boards, "things i'm loving this month" type content. the sell is subtle, you either slip the product naturally into one of the carousel images so it feels like part of the lifestyle, or you keep the carousel completely organic and drop the CTA in the comments. i've been getting snag afiiliated carousels on my timeline a lot since I'm looking to be in NYC soon. TikTok is pushing this format to compete with Instagram, which means the organic reach is crazy. low production cost, high discoverability, and it doesn't feel like marketing to the person swiping through it. that's the whole point. 3. organic socials this is the hardest one on the list by far, but if you can make it work, it's probably the best marketing strategy that exists. you don't need to spend money on ads, you build a real community, and people start selling your product for you. the challenge is it takes time, consistency and the conversion path isn't always obvious. one brand that i recently got told about is @wabi and their content is pretty fire.

a brand spent ~$70,000 in 1 month scaling one of my ads. I got paid ~$400 to make it. saw the spend number, thought "cool, the video did well," and moved on to the next brief. didn't understand CPA. didn't think about LTV. had no idea why the budget kept climbing behind that one creative. here's what I've learned since then after a year of making paid creative for brands: Meta doesn't distribute spend evenly, the algorithm pushes budget toward whatever creative is converting best automatically on cost per acquisition. my video kept getting spend because it kept beating every other creative in the campaign set on CPA. and it doesn't take $70K to figure out an ad isn't working. most brands kill underperformers within the first couple hundred dollars. if they scaled to $70K, the math was clearing the entire way up. that changed how I think about creative. not in terms of views or engagement, but in terms of what a single ad is actually worth inside a proper paid funnel. the math most creators never look at: → trial-to-paid conversion on targeted SaaS ads: 20-30% → monthly plan churn: ~6% (avg customer stays ~17 months) → annual plan renewal rate: ~78% → blended LTV per paid customer at $30-50/mo: $500-$800+ so $70K in ad spend on a creative that's converting has the potential to generate hundreds of paying customers worth six figures in lifetime revenue. the ad creative is the cheapest part of the entire campaign. but it's the one thing that determines whether the rest of the budget works. a year ago I didn't think about any of this. now it's the reason why i'm able to confidently strategize for brands instead of just fill briefs

imagine paying creators based on views and not money made. all these tech / software / ai brands spamming ugc have too much money that they start blowing it for no conversions and even worse, no future systems. your target audience isn’t buying your app from a viral abg video bro and if they are, then u got bigger problems 💀

mens lifestyle | software + ai content + strategy. pk-creative.studio

if you're a legit brand still doing "UGC" and not paid ads in 2026 you're cooked.

if you’re a brand who needs paid ads, shoot me an email.

@Danieldalen @stevenbaterina the best in the game

Need some help with YouTube packaging + thumbnails. Who can help?

the oura ring for work and productivity