Patience Whipkey

luxurylifestylemag.co.uk/gadgets/how-di… This article talks about how a majority of the things we do is based on the internet and how more than half of the world's population is on the internet. I think it's very interesting and makes you realize just how much is done with social media. #MKTG475

@MastromatteoZoe @blairadowler I agree! I think many brands and online stores are already relying on influencers to help spread their products, so I wouldn't be surprised if more brands would end up using these micro-celebrities to help spread their products to a broader audience. #MKTG475

@blairadowler I think the future of social media marketing will be taken over by influencers/micro-celebrities. Brands will not have to reach out to well-known celebrities and can create more niche audiences using people who are becoming popular based off of their relatability. #MKTG475

#MKTG475 Spring '23-1 Q6⃣: It's our last Twitter discussion!🤯🙁 We've talked about current social trends, mishaps, etc. Now, let's think about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🌐🕹

@JennaGoots @blairadowler I agree! I think online shopping is becoming so big because people can order from anywhere at anytime. While it can help smaller business gain more traction, it can also hurt businesses and make people lose their jobs. #MKTG475

@blairadowler #MKTG475 Online shopping will continue to grow & it's going to close down in-person stores & malls. Anyone can start up a company & start selling online. Everyday I see a new online boutique. It impacts the world/economy because there are going to be less job opportunities.

@blairadowler I think future social media marketing will definitely be impacted by more personalization and AI technology. I also believe companies will learn and improve on marketing towards a younger demographic by marketing more on the internet. #MKTG475

marketingbrew.com/future-social/… have you ever seen companies you follow repost or retweet their own tweets? I think this article makes some interesting points in how despite how repetitive it might seem, it doesn't hurt to repost content since it can easily gain a further reach! #MKTG475

@vanvoorhisholly @blairadowler I think its such a sweet topic to focus on! I love how they featured different couples and told their stories! It makes others feel good and it helps others get into the Valentine Day spirit! #MKTG475

@blairadowler #mktg475 With Valentines Day this past week, many brands have posted centering on that topic. The idea of love in the air is a very "feel good" topic for most people. WVU posted on their instagram different pictures of couples who found love at WVU. I really liked the post.

#MKTG475 Spring '23-1 Q5⃣: Let's talk content! Share a piece of organic social media content a brand has recently posted that you found refreshing or moving. Where did they post? How did you engage with the content (like, comment, share)? Why did this post catch your eye?👀🎆

@rrc0017 @blairadowler @Cummins I think its very impressive they were able to incorporate Valentines Day into a post despite their company's image being the complete opposite of it! I think how they did it was very clever and it allows for a bit of humor! It also helps humanize the brand too! #MKTG475

@blairadowler #MKTG475 I feel @Cummins made a good organic Valentines Day post. They incorporated Valentines Day themes into their products which is hard for them because of the products they make. They made this post on LinkedIn and I engaged with it by liking it.

@blairadowler @dodo always posts really heartwarming videos of people finding and taking care of animals or videos of animals doing cute things! Whenever they end up on my Twitter timeline, I always like their posts and share them with my friends! Their content makes me happy! #MKTG475

business.com/articles/socia… This article surprised me! Not only did it list a few social media controversies, but it also tells you how you should properly market your brand on social media! #MKTG475 I found it really interesting!

@lukemalik33 @blairadowler I think its interesting when companies have hit or misses with specific ad campaigns. Especially Burger King as they have had many controversies with their marketing tactics in the past. #MKTG475

#MKTG475 Spring '23-1 Q4⃣: Like all of us, brands (even top brands) can make mistakes, miss the mark or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you think misses the mark with social media? Why? What should it change?⚠️🙈

@samanthagriesi @blairadowler I agree! I think when you're using humor as a tactic to get more reach or appeal to your audience, you need to be cautious of who your joke can effect, especially if it's something that can easily come off as offensive. #MKTG475

@blairadowler #mktg475 Companies use humor as a fun way to market but have to be cautious. Burger King attempted this when tweeting, “Women belong in the kitchen.” They had good intentions behind the tweet, but failed since it was posted on International Women’s Day which came off insensitive

@blairadowler Many brands, especially on Twitter act like they're you're friends and can be really unprofessional at times. I believe there should be a balance of appealing to your direct audience and also promoting your product properly while coming up with a catchy ad campaign. #MKTG475

This article offered some very interesting insight into digital trends; the part I found the most interesting was how TikTok is currently the most popular digital platform right now. #MKTG475 nra.net.au/digital-trends…

@JennaGoots @blairadowler Using TikTok for inspiration is something I hadn't thought of before! I think using it for inspiration while using the most currently trending sounds/dances would help boost the boutique's reach! #MKTG475

@blairadowler #MKTG475 For Latch Boutique I would utilize Tik Tok more, especially trending sounds or dances/ideas. The boutique's target audience is college girls and us college girls love Tik Tok for entertainment, but also inspiration. This would help engage followers.

#MKTG475 Spring '23-1 Q3⃣: Campaign planning time is almost here! What current social media marketing trends do you hope to incorporate into a campaign for your client? Why do these trends resonate with social media users, specifically your client's target audience?🎥📸🖥️

@rachel_boniti @blairadowler I agree! I think being able to use the trending sounds on TikTok would help reach a larger audience! Especially if your brand is trying to target high schoolers! #MKTG475

@blairadowler My client loves to educate its audience through historical facts or how life was like in the early 1900s, so I think being more active on social media and even using TikTok for short bursts of history lessons while following current trends would benefit them the most! #MKTG475

This is geared more towards companies, but small businesses can take the advice as well! The point I found the most interesting was how it's important to post different things depending on the social media site you're posting on! #MKTG475 startribune.com/social-media-i…

@lara_bonatesta @blairadowler @duolingo I agree! I think Duolingo appeals to a very wide audience, so it's easy for them to hop onto emerging trends! #MKTG475

@blairadowler I'm personally a big fan of @duolingo's strategy. I love how their brand personality shines through each post and they're constantly finding clever and funny ways to use trends to drive people toward their app. #mktg475

#MKTG475 Spring '23-1 Q2⃣: We're talking brands and strategies this week. What brand do you think has the best or most effective social media strategy? Why? What platforms do they use? Why do they work? People (influencers, reality stars, etc.) can also have personal brands!🤳💁‍♀️

@JennaGoots @blairadowler I haven't heard of Crumbl before, but seeing their website and how they promote their cookies and merch, it's very satisfying and it definitely goes for a more modern aesthetic! Their merch also goes for a minimalistic aesthetic; which helps appeal to a wider audience! #MKTG475

@blairadowler #MKTG475 Crumbl has recently been killing the marketing game. Each week they have new flavors and each week they create a video displaying the flavors of the week. It's modern and tasteful and makes you want their cookies. I usually see the videos on Tik Tok. Short and Sweet

@blairadowler I think Dove has a very effective social media presence! They are always promoting self-acceptance and are vocal about being for cruelty-free products. They care about how people see themselves and want to change how people see beauty! #MKTG475