Ross Conforto

#MKTG475 Both social media giants, @Meta and @Twitter, launch their paid verification scheme to users.

@verneus_bryan @blairadowler #MKTG I agree with this statement, brands can get their product out faster and have longer reach if they promote their products through influencers.

@blairadowler #MKTG475 I think this era of social media influencers will continue to grow rapidly. Influencers are effective at reaching new audiences, promoting products or services, and developing content that fits their platforms.

#MKTG475 Spring '23-1 Q6⃣: It's our last Twitter discussion!🤯🙁 We've talked about current social trends, mishaps, etc. Now, let's think about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🌐🕹

@lukemalik33 @blairadowler #MKTG475 I agree with this because I think the Instagram Reels and Youtube Shorts trend will be relevant for a while.

@blairadowler #MKTG475 I believe the future of social media marketing will be more personalized to the specific user. I also think digital marketing will play a larger factor in social media marketing in the future.

#MKTG475 Social media marketing outperformed traditional ads on Super Bowl Sunday. The hashtag #SuperBowlLVII , collected over 225 million views on Tik Tok, that doubles the games TV viewership.

@kaitlynmcarr @blairadowler @espn @ChrisStapleton #MKTG475 That TikTok showed the emotion that the players and coaches were feeling leading up to the big game. I also saw a video of Eagles head coach showing alot of emotion during the National Anthem

@blairadowler @espn made a TikTok showing players emotions during @ChrisStapleton singing the National Anthem at the Super Bowl. It was moving to see how powerful the anthem and his singing was to move them to tears. I engaged by liking and reposting the video! #MKTG475 tiktok.com/t/ZTRt4SPUo/

#MKTG475 Spring '23-1 Q5⃣: Let's talk content! Share a piece of organic social media content a brand has recently posted that you found refreshing or moving. Where did they post? How did you engage with the content (like, comment, share)? Why did this post catch your eye?👀🎆

@BraydenHornsby @blairadowler #MKTG475 I agree, it was unique how a car manufacturing company can incorporate holidays into their social media marketing.

@blairadowler #MKTG475 I feel @Cummins made a good organic Valentines Day post. They incorporated Valentines Day themes into their products which is hard for them because of the products they make. They made this post on LinkedIn and I engaged with it by liking it.

@Twitter Blue Subscribers can now Tweet up to 4,000 characters, opposed to the 280 characters for regular users. What will this mean for new content on Twitter?

@mwebb_jpg @blairadowler @netflix #MKTG475 I agree with this 100%, with all these new streaming services coming out Netflix will need to step up their game in the social media world. I wonder when it will start affecting their subscriptions?

@blairadowler I’m my opinion, @netflix seems to lack a coherent social media strategy as well as fun and engaging content to interact and build a community with its audience. #mktg475

#MKTG475 Spring '23-1 Q4⃣: Like all of us, brands (even top brands) can make mistakes, miss the mark or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you think misses the mark with social media? Why? What should it change?⚠️🙈

@BraydenHornsby @blairadowler #MKTG475 I could not remember the last time I saw a social media ad or even post by Powerade. If they want to keep up with Gatorade and new upcoming sport drink Prime, they will need to be more prevalent on social media.

@blairadowler A few years ago @BurgerKing made an ad with the intention to debunk the idea that their burgers were fake. BK placed one of their whoppers in a container and showed it get moldy over time. It showed the burger was real, but put a sour taste in their customers mouths. #MKTG475

#MKTG475 According to a @hootsuite survey over 74% of businesses are interested in investing into audio-only content. What do we think is the benefit to this?

@mwebb_jpg @blairadowler I agree because creating a sense of community on social media I believe is very important and will lead to more interaction from viewers. #MKTG475

@blairadowler I think the use of multi-media content and interactive mediums, especially on Instagram, poses a lucrative ROI for brands as they try to reach a larger audience and create a community within their industry. #MKTG475

#MKTG475 Spring '23-1 Q3⃣: Campaign planning time is almost here! What current social media marketing trends do you hope to incorporate into a campaign for your client? Why do these trends resonate with social media users, specifically your client's target audience?🎥📸🖥️

@DevinR0902 @blairadowler That does bring up a great question, but I think the basis of it is that the videos need to be short enough where social media users can just keep scrolling. If the videos are too long I believe users will lose interest. #MKTG475

@rrc0017 @blairadowler #mktg475 I have noticed this trend as well. I find that the shorter videos have the most engagement. However, I believe TikTok is now extending the maximum amount of time a video can be. Do you think this will change how successful short video clips will be?

#MKTG475 @Meta has agreed to unsuspend @realDonaldTrump's @instagram & @facebook accounts. The ban on Mr. Trump's accounts have been in effect for over 2 years. It was put into place after the raiding of the capital.

@will_behm07 @blairadowler @TCUFootball #MKTG475 I agree with this because the informal strategy aligns with their audience better. Most viewers watching sports like the competition and the trash talk that comes with it. In turn that should drive more engagement on their social media platforms from their fans.

@blairadowler #MKTG475 I thought @TCUFootball had a great social media strategy. They really embraced the “meme” culture as their success in football took off, helping them reach a more national scale. Their Twitter was most effective at doing this

#MKTG475 Spring '23-1 Q2⃣: We're talking brands and strategies this week. What brand do you think has the best or most effective social media strategy? Why? What platforms do they use? Why do they work? People (influencers, reality stars, etc.) can also have personal brands!🤳💁‍♀️

@JacobRHogan @blairadowler #MKTG475 I like how GoPro's marketing team replies and engages with their customers. That is strategy I believe many companies should start doing more. It creates a strong sense of community among a company's customers.

@blairadowler #MKTG475 GoPro has the best social media strategy because of the content they post. GoPro will post their customers pictures/videos & tag them, which creates a great community. Instagram and Twitter are the most effective because users are always checking out the content posted.