Patrick Barnes
538 posts
Patrick Barnes
@pc_barnes
CEO of Amp - Amp, the AI that finds your hidden Profit in Shopify - all powered by Lifetimely
Sydney, Australia Katılım Nisan 2016
2K Takip Edilen973 Takipçiler
Big news: I've been selected as @cursor_ai Regional Lead Ambassador for Australia & New Zealand 🇦🇺🇳🇿
Almost a year into the Ambassador program, I've planned and cohosted 10 events in Sydney, run 50+ online workshops, and connected with thousands of people learning and shipping with Cursor.
Now I get to help others do the same. If you want to build community around Cursor in your city, anywhere in AU or NZ – I'll show you what's worked and help make it work locally for you. DMs open!
GIF
English
Who are the best Retention Marketers in LA? Either internal or Agency?
English
@Ferastotle @jacob_posel Mate - it's been too long! Will DM you
English
English
@RomanEcom @cathaypacific How I felt when Singapore Airlines upgraded me for free: youtube.com/watch?v=ypKSbn…
YouTube
English
How you feel when @cathaypacific upgrades you for free after spending millions with them the last decade.
English
.@tysondrake is the best in the game, $10 Million+ brands should jump on this ASAP.
He's also a 10 out of 10 bloke. Well done mate.
Tyson Drake | Fractional CMO@tysondrake
Today I'm launching Drake OS. The Marketing Operating System for $10 Million+ DTC brands. 5 workflows. Built in your tech stack. Run by your team. 12 weeks to install. Here's what it is and why I built it.
English
Patrick Barnes retweetledi
@tysondrake BEEN WAITING FOREVER FOR YOU TO CREATE AND DROP THIS
English
Small business shipping software that's $25/month, Payroll.
I think AI will be most impactful in high upside situations e.g. scaling Ad creative, your example about switching from weekly POs to daily
Saving $ on SaaS alone is not a high upside - it's only a few % of spend.
Don't get me wrong,
- I don't think we'll see SaaS multiples way back up.
- I do think some of these "safer" categories are true for existing businesses, but not true for a brand new business. Kind of like how Nike couldn't really use Shopify in 2013 when Shopify only had 3 variants per SKU, but can now.
English
@pc_barnes I wonder what other saas fits in this quadrant
English
$KVYO earnings coming out tomorrow afternoon.
Curious to see churn metrics and how they talk about SaaS doomsday. Pretty sure guidance will hold just because noone I know have churned lol
English
@MehtabKarta @pitdesi Being in someone's airport routine is legit LTV.
I hear Sheel though, there is a large one on Sentosa in Singapore, that is dead. Sentosa ain't cheap lol
English
I always have a hard time believing Joe and the Juice is a real business
They have huge footprints in high rent districts and are always nearly empty when I go
Short Squeez@shortsqueeznews
BREAKING: Emirates International Investment acquired a minority stake in Joe & the Juice at a $1.8 billion valuation. Growth equity firm General Atlantic is still the majority shareholder.
English
Patrick Barnes retweetledi
"Software is dead"
The software at your local trade store.
English
Your LTV is a vanity metric.
Most eCommerce brands celebrate a high Lifetime Value while bleeding cash. Our analysis of 77 million customers proved it.
The fix is three shifts:
➡️Track cohort LTV, not blended. Your $120 average customer is hiding a $200 January cohort and a $40 June cohort. You didn't get efficient. You got expensive.
➡️Know your payback period by channel. If you can't answer "how long to recoup CAC" for every channel, you're scaling blind.
➡️Use predictive LTV, not historical. One brand we analyzed was scaling a channel that looked great on past data. Predictive modeling showed the new cohort would be worth 60% less. Saved them seven figures.
The best brands don't ask "how valuable were our customers?"
They ask "how valuable will our next customers be?"
A high historical LTV isn't a win. It's a memory.
English
I'd rather have 10 builders than 50 employees.
How we screen for it:
• Ask about side projects. Builders are always building something.
• Give them a real problem. Resume-fillers freeze. Builders grab a whiteboard.
• Ask about their first 90 days. Employees "learn the ropes." Builders hand you a plan before their laptop arrives.
The pattern is simple: employees ask what the role is.
Builders ask what the problem is.
English
Before AMP, I co-founded Advocately.
Bootstrapped it for 3 years.
Added 2-4 customers a month...a MONTH?!
Sold it to G2.
The hardest product to sell is the one nobody knows they need. That's the difference between a vitamin and a painkiller.
Build painkillers.
English
Most people think startups start with an idea.
Ours started with a credit card and a Shopify app listing.
We bought 2,000 customers.
Skipped 18 months of guessing.
Hit $1M ARR faster than anything I've built before.
Stop romanticizing the blank canvas.
English