Pablo Clavero
3.4K posts
@pclavero
Turning websites into money-making machines. Digital Business & BI consultant @glissmarket Co-founder @powerbargain CMO @leibent Co-organiser @jotb22
🇹🇷 The Turkish government is now offering app developers up to $430,000 in support. Per app. Per year A new government decree in Türkiye is a massive accelerator for (Turkish) developers Here’s what’s happening 🧵
a16z quietly published a 34-page internal memo on how their portfolio companies are completely abandoning traditional SEO. It got 200 views. Here's everything inside it. The memo opened with one line that stopped me cold. "Google rankings are becoming irrelevant for brands whose customers use AI to make purchasing decisions." Their data showed something nobody is talking about publicly. Portfolio companies that ranked #1 on Google for their core keywords saw a 34% drop in organic traffic in 12 months. Rankings didn't change. Traffic did. The customer behavior changed underneath them. People stopped clicking. They started asking. ChatGPT. Perplexity. Claude. Gemini. AI search doesn't show you 10 blue links and let you choose. It writes an answer and picks its sources for you. Your customer never sees your page. They see what the AI decided to say about you. The memo called the fix Generative Engine Optimization. GEO. Here's what their top portfolio companies are actually doing right now. They stopped writing blog posts for Google crawlers. Started writing content structured for AI extraction. Short, dense, citation-worthy paragraphs. Specific claims with verifiable numbers. The kind of content an AI can quote directly. They obsessively pursued earned media. Reviews. Expert mentions. Third-party coverage. Because AI models trust established publications infinitely more than brand websites. They treated their website like an API. Clean structure. Schema markup. Answers formatted so a machine can read and repeat them instantly. And they built authority in every language their customers speak. Because ChatGPT in French runs on completely different source data than ChatGPT in English. The brands winning in AI search aren't the ones with the best SEO agencies. They're the ones the AI already trusts. SEO optimized for clicks. GEO optimizes for citations. That shift is already happening whether you're ready or not.
The Brand Age: paulgraham.com/brandage.html
Wait, nobody is actually buying things in ChatGPT? SHOCKING :) Big advantage Google -> OpenAI is scaling back shopping directly inside ChatGPT via Instant Checkout by having checkouts instead take place in the specific apps that plug into ChatGPT "OpenAI staff had realized that while ChatGPT users were researching products to buy in the chatbot, they weren’t using the chatbot to actually help them make purchases, one person familiar with the project said." "The change means that instead of purchasing directly from a product listing, a shopper will either need to pay through a retailer’s app or be redirected to the retailer’s own site." “Instant Checkout is moving to Apps, where purchases can happen more seamlessly. We appreciate our partners for learning with us and look forward to sharing more as we continue building in this area,” the spokesperson said." theinformation.com/articles/opena…
In January I asked OpenClaw to send 50,000 small invoices to Fortune500 companies every day. Through experimentation we have found 2% will pay without checking if this is a legitimate invoice. These companies are wasteful — Claw captures that leakage. $10m ARR as a solo founder in under two months. AI is enabling so many new business models. Thank you!
BREAKING: Morgan Stanley firing 2,500 workers, according to Wall Street Journal report.
si yo trabajase en marketing empezaría a preguntarme cómo se convence a un agente en lugar de a una persona
