Sabitlenmiş Tweet
Bri Williams 👀
4K posts
Bri Williams 👀
@peoplepatterns
Get better results with Behavioural Science. Author Williams Behaviour Book & Behavioural Economics for Business. Host Talking Talks
Melbourne Katılım Kasım 2010
291 Takip Edilen2K Takipçiler
@SendOwlHQ I imagine you’re being asked for a lot of refunds right now after increasing prices for existing customers 900%
English
@SendOwlHQ How should you manage a price increase, ethically? For eg you just charged me 900% more per month without my explicit consent? Was $15 now $159 pm
English
@SendOwlHQ But you just moved me from a $15/m plan to $159/m without my express consent. What sort of transformation is that?
English
Bri Williams 👀 retweetledi
There are plenty of behavioural change models out there.
Bri William’s is one of the best.
@peoplepatterns
English
Agree that surveys are problematic, but so can customer interviews (eg intention-action gap). Good fodder for hypotheses but always need to observe real behaviour.
Harvard Business Review@HarvardBiz
When used to obtain customer input, multiple choice surveys are shallow and derivative at best — and at their worst they can be annoying and counterproductive. s.hbr.org/3av0cmZ
English
Bri Williams 👀 retweetledi
Whether your customer is a blank slate or comes with price expectations, it’s up to you to make them feel like yours is a good deal. #Echobox=1733106310" target="_blank" rel="nofollow noopener">smartcompany.com.au/business-advic…
English
Spot on! Woolworths digital pricing doesn’t leave sufficient space to emphasise the per unit cost, so we’re left with the big, scary aggregate.
English
How promoting your 'traditional' process can win customers and boost sales Me via @SmartCompany smartcompany.com.au/business-advic…
English
Why we need to match words to psychological distance linkedin.com/posts/bri-will…
English
How time of day impacts decisions ⏰ linkedin.com/posts/bri-will…
English
New research reveals when to be precise vs. vague in your language #copywriting #behaviouralscience
English
New research on how people spend refunded money 😲
#behaviouralscience #consumerbehavior #businesstips
English
Early in my consulting career a prospective client gave me some feedback that would change my life. It was the most painful feedback I have ever received.
Full vid: buff.ly/3WCsGCT
English
Help! I’m looking for ad examples where they’ve contrasted status quo with future Eg “why x when you can y” type of thing - inferred or explicit. Any suggestions?
English
No, AI generated content is not the answer to customer engagement.
English
@DougGarnett The researchers have a different view: Elmore & Urbaczewski 2019
papers.ssrn.com/sol3/papers.cf…
English
@peoplepatterns It isn’t loss aversion exactly. Pro golfers play by strategy. More risk was required when it was a par 4. When it’s a par 5, it’s wise strategy to use the free shot to make a good score more likely. Seems a simple strategic choice.
English