Leevi Perälä

You know who the king of angles is? Colgate. Think about it. They sell toothpaste. Hundreds of toothpaste companies out there. But Colgate made 32 different types that each solve a different problem. Basically same base formula. (don't even know if they change it at all) but for Gum health. Whitening. Sensitivity. Fresh breath. Charcoal. Kids. The list goes on. Same core product. Different angle. Different avatar. Different vertical scaling. In the 1970s they had 2 types. Now they have 32+. That's not innovation. That's positioning. This is proof you can take a simple product and infinitely scale if you master angles and audiences.

If you're doing under $300k per month with ecom, you should not be in the trenches with the new AI stuff. THIS IS NOT your lever yet. You don't need to build agents for media buying, making static ads, etc. It's just a shiny object. There is nothing (except you being distracted) stopping you from making one in-feed VSL that gets you to a 7-fig monthly run rate. ... which would make it easier for you to HIRE people better than you at AI to help you build the systems. AI is 100% a lever when you have the basics down. It's been a lever for years for copy, research, etc. But it doesn't matter how cool it is to one-shot an advertorial with Claude if your product positioning and copy are shit. Don't get distracted. You won't be left behind because you didn't adopt AI. You'll be left behind because others got the fundamentals down better than you and then started running laps around you with AI.