Dylan Uz

You can now enable Claude to use your computer to complete tasks. It opens your apps, navigates your browser, fills in spreadsheets—anything you'd do sitting at your desk. Research preview in Claude Cowork and Claude Code, macOS only.

It's hilarious nobody talks about the impact of site pop-ups on advertising costs. On 4/4 of my brands, when we've removed pop-ups and anything else that impacts time on site, our CPMs and CPAs drop. "but but but look at how it impacts your data collection and email flows long term" Completely unaffected. We simply measured the volume of signups we had with popups, and looked at ways to rebuild that volume somewhere else, one example is a simple quiz funnel, we segment off a fraction of ad spend to maintain the volume from here, I expected these campaigns to run at a loss, they don't, and we have a flow of better informed sign-ups that increased the revenue per data collection by 15%. That's before even talking about how it naturally improves open/click rates and deliverability. In the last 12 months our CPMs have reduced by 13%, our CPA is flat, we've spent 180% more on Meta. When you read things on X, instantly assume it's a paid partnership until you're proved otherwise.