


Perch
140 posts

@perchdotapp
The best writing on the Internet, in one reading app. Follow for daily nuggets of wisdom about reading and writing.







Tobi Lutke: Books are a cheat code for life Shopify founder Tobi Lutke explains why he reads so many books: “If you don’t read books, you live a lifetime. If you read books, you live 1,000 lifetimes.” David Senra reads a quote of Tobi’s back to him: “Books are the closest thing you’ll ever come to finding cheat codes for real life. You can access the entire learnings of someone else’s career in a few hours.” Tobi comments: “I really think we need to shout this point from a rooftop. The one weird trick seems to be: read books. It kind of doesn’t matter [what you read], just make a habit of reading books and ideally change genre every three books or so. That alone will give you a range that you can draw on for basically everything you will ever do.” However for business books, there is an important caveat: “When I went from programmer to business and had to learn business really quick, I got really dismayed with the quality of business books pretty quickly. Frankly, business books are largely written by the people who have time — not the people who actually build companies. So you read between the lines as well. If the person who started the company or the person writing the book is a salesperson, every problem can be solved with sales. If the person is a marketer, every problem can be solved with marketing. At least that I can takeaway as a trap to not fall into. I was determined to not be the engineering-type founder who was going to see everything as an engineering problem.” Video source: @davidsenra (2026)


How Does Elon Think? Surely he must have a formula for thinking. And he does. It's called First Principles Thinking. Here is the formula for thinking in first principles: You must understand that first principle thinking is not as easy as it sounds. It is more than simply looking at the building blocks of the task, but a first principle thinker must shed the preconceived notions thrust upon them by society. It is almost a pre-requisite in this case, to find a case where you are right, and everyone else is wrong. The formula for First Principles is this Identify Problem->Break It Down->Rebuilt From Scratch Let's take an example from Elon's life to explain it further. First he identifies the problem, so in this case Elon wanted to build a rocket, but rockets were very expensive. Most people were buying rockets from the Russain market, and this is where Elon started as well, but then he decided to break down the problem. He made a spreadsheet with all the costs of a rocket, part by part, and realized that the idiot index was way too high, meaning that the cost of the total rocket was much higher than the cost of the raw materials to make it. So now that he knew where others went wrong, he looked to make his own system from scratch. Completely from scratch. There is no formula for this part. Instead of buying rockets from someone else he was going to make them himself, and make them so that they could produce them on an assembly line. No one was mass producing rockets at this point. So Elon got to work. He designed a system that was vertically integrated to lower the costs of rockets. And because of this, the price of rockets dramatically lowered, and humans are looking to the stars once again. The same philosophy was used to design the re-usable rockets that are currently being flown and tested right now. This video explains the concept of 'First Principles Thinking' along with how you can apply it in your own life, and why so many people are lost in the linear way of thinking.














