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Lots of people are asking what I do at IDC, so let me tell you the plan.
The research program I lead focuses on two opposite ends of a spectrum.
On one side: the newest, most innovative ideas in AI. I won’t look only at the technology layer, but also at how that layer affects business and organizational models, professions, welfare strategies, the economy, and more. Think of this as an incubator program for bold new concepts. We want to capture what’s next in AI before it becomes obvious to everyone.
If and when these ideas become mature enough, we’ll create new vertical research programs to fully explore how the market absorbs the technologies and the models behind them.
On the other side of the spectrum: how large end-user organizations adopt AI, starting with CIOs, CISOs, CEOs, and boards. I will look at how they make decisions, how they perceive the AI opportunity and the market landscape, who is doing something differently, and how those decisions make them successful. I will also look at how they rethink the role of their organizations to address the challenges AI creates.
Think of this as an attempt to capture the playbook of AI winners, rather than focusing only on the challenges posed by new, disruptive technologies.
To move between these two extremes, my team and I will use the invaluable data IDC allows us to collect at a global scale. We can offer a macro view of who is doing what, where, and at what scale. And that view is not limited to North America. My team is in Europe, the Middle East, India, Singapore, and South Korea.
What I described is a very ambitious, monumental mission. Obviously, I can’t do this alone. Beyond my team, I can count on an amazing group of IDC analysts all around the world. I’ll work with all of them to understand how the world is changing and what our clients must do to win in the age of AI.
Isn’t this the best job in the world?
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