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Peter Gacheru
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Peter Gacheru
@pgacheru
Communication, Brand and Sports Marketing Consultant. https://t.co/aeaoJi30B0 https://t.co/BjX5IQoXse https://t.co/SUBqJXSIom
Nairobi, Kenya Katılım Mart 2010
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Peter Gacheru retweetledi

I’m less interested in the football in this series and far more interested in the commercial lessons behind it.
This is where the real lesson is, FIFA has really mastered the art of introducing assets too 😂 Club World Cup made Chelsea WC (😭)
For Kenyan brands and rights holders, this is a clear signal, flexible competitions amongst competitors create flexible revenue opportunities.
Take a closer look at the partner structure in Rwanda, particularly the banking category.
At first glance, it seems counterintuitive to have multiple banks as Main Partners. Traditionally, competitors resist shared visibility.
But here’s the nuance:
Not all partners sit at the same level.
There are clear tiers.
Bank of Kigali is likely positioned as the lead financial partner, while others operate within defined scopes, either as category-specific partners or within segmented offerings (retail, digital payments, SME banking, etc).
This is how Kenyan competing brands should think as well.
It allows organizers to:
• Maximize commercial value
• Broaden stakeholder inclusion
• Reduce dependency on a single sponsor
• Drive stronger overall activation
My takeaway is, Exclusivity is not always the most profitable strategy.
With the right structuring, competitors can co-exist without diluting value.
In fact, the ecosystem grows stronger when they do.
This is a model worth studying.

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@mohammedhersi @Alwafu It is like refusing to use a calculator. … I don’t see anyone telling the cashier at supermarket to do mental arithmetics!!
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@Alwafu Of course its my story and there is no harm to improve it using AI. Stick with spellcheck 👊
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Hotelier’s Diary
When I was a resort general manager, a client—a very prominent lawyer—came to us to host his daughter’s wedding. On paper, he was ideal. In person, he was… a full-time economist with a part-time wedding to plan.
After a few rounds of what I can only describe as price interrogation, my team invited me to witness the situation firsthand.
I walked into the meeting. Within minutes, the man went straight for the jugular:
Client: “Hersi, you people are a rip-off. How do you sell a soda at 90 bob when it’s KSh 15 at a kiosk?”
Now, when someone compares your multi-million-shilling establishment to a roadside kiosk with this level of confidence, you don’t interrupt them. You let them finish. It’s only polite.
Me (nodding slowly): “KSh 15, you say?”
Client (energized): “Yes! KSh 15!”
At this point, I saw it—his master plan. A legal mind. A financial genius. A man who had cracked the global hospitality pricing conspiracy.
Me (leaning forward, inspired):
“Sir, this is groundbreaking. Honestly, you should host the entire wedding at that kiosk. Imagine the savings. In fact, I insist—just make sure I’m invited. I would never forgive myself for missing such an economically efficient event.”
Silence.
Not the normal kind. The kind where even your ancestors lean in to listen.
And just like that… real negotiations started .
Let’s be honest. Some people want a five-star venue, flawless service security, ambience, elegance. A wedding that trends for three days straight
But they also want prices that suggest the event will be held next to a stack of soda crates and a weighing scale.
That is not budgeting. That is wishful thinking with confidence.
Here’s what fascinates me:
You want to “spoil” your daughter with a dream wedding…but the same dream must apparently be sponsored by kiosk economics.
Pick a struggle.
At a hotel, you are not paying for a soda.
You are paying for:
$ The environment that makes you feel important
$ The staff who pretend your stress is not contagious
$ The infrastructure that ensures nothing collapses mid-toast
$ The quiet, invisible machinery that turns chaos into “effortless elegance”
That extra money? That’s the cost of things working.
KSh 15 gets you a soda, KSh 90 gets you peace of mind.
In the end, we hosted the weddin on our terms.
Because if there’s one thing we are absolutely not……it’s a kiosk with ambition.

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@mohammedhersi “My brother, you lie 😄. I’m actually inspired! The number of times clients in fancy boardrooms have thrown that ‘kiosk option’ at me is countless. I’m saving this tweet for future reference.”
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Global campaign targets affordable housing gap in Africa - Capital Business @hfh_kenya capitalfm.co.ke/business/2026/…
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Peter Gacheru retweetledi

Naom Wafula gearing up for the Absa Ladies Invitational, teeing off 26–28 March at Royal Johannesburg on the @SLadiesTour.
Wishing you all the best out there @NaomWafulagolf7 !


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Peter Gacheru retweetledi
Peter Gacheru retweetledi

A big moment for East Africa! 👏
Congratulations to our players Celestin Nsazuwera and Dismas Indiza on earning their Sunshine Tour cards for the 2026/27 season!
They now join Njoroge Kibugu, who secured his Sunshine Tour card earlier this year.
This achievement not only marks a major step forward in their professional journeys but also reflects the strength of the pathway we are building in the region.
Wishing them all the best as they take on the next level at the @Sunshine_Tour in South Africa.

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Peter Gacheru retweetledi

SBM launches app to teach children money skills #Echobox=1773778524-1" target="_blank" rel="nofollow noopener">capitalfm.co.ke/business/2026/…
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Peter Gacheru retweetledi

Peter Gacheru retweetledi

For all those calling to ask for directions to SPECTATOR STAGES for the #SafarirallyKenya 🇰🇪, kindly download the Official Safari Rally app, the perfect companion for your Rally Weekend!
Download the Safari Rally 2026 App to plan your Rally!
safarirally.ke/app
#WRC | #RallyNiYetu | #SafariRallyKenya 🇰🇪

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Peter Gacheru retweetledi

BREAKING: Formula One races in Bahrain and Saudi Arabia will not go ahead due to the conflict in the Middle East, Sky Sports News understands.
The races were scheduled on consecutive weekends in mid-April.
trib.al/Rx0iR33
📺 Sky 501 and YouTube
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Check out my latest article: Are Kenya’s Sporting Triumphs “Happy Accidents” or the Product of Strategy We Refuse to See? linkedin.com/pulse/kenyas-s… via @LinkedIn
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Peter Gacheru retweetledi

SBM Bank Kenya (@sbmbankkenya) has announced a Kes 444.22 Million net profit for the year ended 2025, a claw back from the Kes 1.21 billion loss reported in 2024.
I sat down with the bank's Chief Executive Officer, Bhartesh Shah, to dig into the bank's earnings.
A 🧵

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Peter Gacheru retweetledi
Peter Gacheru retweetledi

🇰🇪 Recce Day 1
Whatever you think you know about how tough this rally is...multiply it by 10 😬
A mighty challenge 🤜🤛
#WRC #JM55 #MIRallyAcademy




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Peter Gacheru retweetledi
Peter Gacheru retweetledi

The guys at @CFAOMobilityKE have done a thing!! They have homologated 2 Toyota Starlets into Rally5 cars for the 2026 WRC Safari Rally. These cars will be used, going forward, to nurture talent in Kenya. Asante sana CFAO Mobility 🇰🇪. @SafariRallyWRC @Alfienganga
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Peter Gacheru retweetledi

To all the incredible women who inspire change, break barriers, and make the world better every day, we celebrate you!
Happy International Women's Day!
#GivetoGain
#iwd2026
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