Pheng Yang | Email Marketer

I had a gaming addiction. ➼Up until 2am grinding Valorant with the boys. ➼Back up at 6am for work. ➼Running on 4 hours of sleep—every night. Yep 4 hours of sleep is crazy. I was good at the game. I hit Immortal — the second-highest rank in Valorant. But when I got there... •I felt empty. •No satisfaction. •No real progress in life. That’s when it hit me: Being good at games is cool. But it leaves you empty with no real life achievement. So I quit. I still play here and there, but not as much. Instead, I started leveling up in real life. Started my self improvement journey first. My health was my number 1 priority first/ Then I started building a business to build something in life. Now every win feels earned. And it actually means something. Something I can feel proud of achieving. Time wasted on things that don’t matter is time gone forever. And it slips by fast without you even noticing. 1 year. 2 years. 3 years... Gone just like that. So spend your time building a future that matters to you. Do things you enjoy that make you happy and proud. And don't get 4 hours of sleep every night because is not healthy

My goal? $5k/mo by Dec 2025. Why not $10k/mo? I don’t care about money. But I’m happy with just $5k/mo for the rest of my life. Here my plan: 1. Send 100 high value outreach/month 2. Send 1200 automated outreach/month 3. Grow my personal brand on X I believe this is something simple enough for me to achieve. Will update when I hit $5k/mo.

Struggling to grow your email list? It’s not your landing page. It’s not your opt-in form. It’s that no one knows you have a newsletter. Simple fixes to get more subscribers: • Mention it in posts • Pin it to your profile • Pair it with a free guide If no one knows you have a newsletter. How is it going to grow?

If you feel stuck, it’s not because you don’t know enough. It’s because you’re trying to do too many things at once. The biggest moves don’t come from adding more. They come from cutting what doesn’t matter. 3 questions to ask yourself right now: • What am I doing that isn’t moving revenue? • What am I doing just to look busy? • What am I avoiding that actually matters? Answer honestly, and your next big move becomes obvious.

I wish I started a business 5 years ago. Back in high school, I never studied. Not because I couldn’t, but because I thought I was too smart to need to. And honestly, I didn’t care about school. But I was smart. I graduated with a 3.9 GPA without really trying. The problem was, I didn’t know what I actually wanted. I knew college wasn’t for me, but I didn’t want to disappoint my parents. My parents are first generation. Their dream for me was the classic path: Go to school. Get a safe, good-paying job. Get married. Retire at 60. The problem? That life was never the one I wanted. Looking back, I wish I used my time differently. I wish I spent more time in class learning how to build something. I wish I used my free time after school to start a business. I wish I cared more about my future. But eventually, I woke up. I finally admitted to myself that the traditional path wasn’t for me. And I made the decision to drop out of college. Now I’ve got no backup plan. I have to succeed in my business. Because if I don’t… there’s a chance my parents might actually disown me. That’s why I have no choice but to put everything I have into this. If you feel stuck on the “safe” path right now, know this: it’s never too late to bet on yourself.

I hated school. First year of college, I learned nothing. Showed up. Zoned out. Wondered if this was it. After the second semester ended. I thought... Am I really going to waste 3 more years on this? It wasn’t just boredom. It was knowing I could be learning faster, failing smarter, and building something real. So I made a call: I knew this was the right decision for me. I dropped out. No big plan. No guaranteed income. Just clarity: School ≠ success. At least not for me. I started my first business that week. It was messy, slow, and made zero dollars at first. But it felt like progress. Every lesson since has come from building, not sitting in a lecture. Still learning. Still building. Best decision I ever made.

@heyizmadz That is my dream life I want.

Success to me is waking up, opening my laptop, and working from anywhere. It only took 1 year to become reality. You’re closer than you think.

@theayanshuaib It works and it's more fun to write.

@pheng_copy I used to be that guy, give value value and value But many other creators told me to focus more on myself and it actually works

I thought success on X meant writing perfect value bomb. Give value because you learn something Give value because it helps you with their business. Turns out, the posts that hit hardest were messy stories about my journey. The business of business is people. People like stories that resonate with them. They follow you because you’re real.

Your email marketing isn’t broken because of low open rates. The problem is you’re measuring the wrong thing. Open rate ≠ revenue Click-through ≠ conversions Subscriber growth ≠ sales As an email list manager, I see this mistake every week. Marketers obsess over metrics while ignoring the only number that matters: how much money the list actually prints. Here’s the truth: 1. A 50% open rate means nothing if no one buys. 2. A 2% CTR is useless if the link isn’t tied to revenue. 3. A growing list is a liability if it doesn’t generate ROI. Email marketing isn’t about metrics like open rate and CTR. Although it does help. It’s about building a proven email strategy that makes money. After all your goal in business is to make money. Not to see that you have 50% open rate and 0 sales. Until you optimize for revenue, you don’t have an email strategy. Metrics do matter but sales is what actually matters in the long run.

@copywriter_adam I never get the purpose of installments. You either have the money to invest in it or not.

Why having 3 payment options is killing your conversions... It's hard to choose between A vs B vs C. It causes decision fatigue. But fewer choices kills that fatigue and makes the choice easier for customers. It's less effort to choose between A vs B. I did this with a client and increased conversions from 34% to 42% with the same traffic size.

@AndrewWriteCopy Your health should be your number 1 priority in life.

Want to make $10k/m? Don't neglect your health. You don't want to make big money, but struggle to walk up a flight of stairs. So make sure you're looking after yourself. (A quick reminder to myself as I've been lazy recently.)

@francis_nayan Ai is great but with multiple times editing the copy. It can become great copy.

I use AI so much that I recognize when others use it. Sad because a lot of great writers have now lost their voice just to be faster. I appreciate those little imperfections now: - the awkward sentence - random run-ons - the grammar inconsistencies - the feeling like I can HEAR the person Not everything needs to be AI-maxxed bros

@Stevenbogd I've read atomic habits. Should I get expert secrets?