Duncan Blair

@oliviaakory hey Olivia, big fan of the content you share and the team at Mejuri. Surprised that the upper-funnel campaigns that were tested here were optimizing for page views or ATC. Am I understanding correctly the only difference was lower-funnel optimized for sale conversion?

Our new case study with Mejuri (awesome team, awesome brand) has a narrative arc we’re seeing more and more. After running an initial test on Meta, Mejuri learned that Meta drove a significant lift to their business, but failed to meet their target iROAS goal. Mejuri suspected their Meta ads were reaching the same high-intent customers. So they shifted 25% of their budget to upper-funnel campaigns, then ran a three-week test with a two-week post-treatment window. Check out the chart below for the results. Simply put, upper-funnel campaigns successfully reached new audiences and drove more incremental revenue. And the post-treatment window gave them more insight into the buying cycle, telling them Meta’s true impact probably has a longer tail.

@emm_a @SpencerRiehl My wife has this in the light gray (which is much nicer in person than it looks on the website IMO) and I think it is both cool and cute.

@SpencerRiehl This one is COOL but I’m not sure it’s cute (but cool is good to and I do love yellow)

Is there such thing as a cute e-bike? Please help me. Why are e-bikes so ugly

@digitallynativ (said with the weariness of someone who has spent weeks of my life debating discounting)

@digitallynativ You hang out with the wrong marketers. If a marketer is strongly advocating for discounts either they don't understand their role, or the role is misunderstood and being measured/incentivized incorrectly in the organization.

Before all “DTC Operators” FREAK OUT about that last assertion, let me set underlying principle: The best products have one or more of the following markers: — Solve a unique or new problem — Solve an existing product in a unique way — Maximize price/value relationship — Carry unique or on-trend Design Language (Brand x Aesthetic)

@mikeryanretail Thanks. Would love to hear any thoughts. In general, are you seeing *any* incremental conversion from PMax?

@phixx I will think about that Duncan. It is hard to generalize, but maybe I can’t see the forest for the trees.

Here's the story. I have access to 2,979 PMax ecommerce campaigns. It's probably not the biggest single sample of the market. GroupM or whoever prob has more. But GroupM is not going to drill the data and share what they found with you. I will. (1/n) #ppcchat

@mikeryanretail Hey Mike, thanks for sharing! Are you able to share any general observations wrt incrementality in tests you have run? I believe PMax is able to drive more reported conversions with same tROAS constraints, just seems on balance unlikely to be incremental given how it works.

15/ On the balance of rigor vs ease, probably the best method for determining the incrementality of PMax is geo split testing We do this using Google Matched Markets. It's wonderful. You have full control of your experiment. github.com/google/matched…

@eliweisss 👋 Hello from up north. Our HQ is in Vancouver, and our CX team is all internal and spread across Canada.

I recently learned that Zappos, the company famous for having a fully internal CX team, all based in US… Actually isn’t fully based in the US and leverages nearshore (Jamaica etc.) help. Anyone know of any 9-10 figure DTC business that is keeping CX fully internal & US-based?

@gabriellalepage @articlemodern Baarlo looks great in your space Gabriella!

Major coffee table upgrade c/o @articlemodern. Thank you for sending this my way, friends! 🥹

@cohencomms @articlemodern Thanks for the shoutout Aaron! Sometimes mistakes happen and folks have every right to moan, but the team works really hard to make sure we make up for it. Glad to hear we were able to help you out.

p.s. I just had great customer service with @articlemodern. I moaned about late alerts and warehouse delays. 24 hours later shipping fully refunded. 1/2

I am writing something on GOOD customer experience. We all moan about the BAD ones. What are some of the GOOD ones? 1/1

@marshal Sounds like what you might be looking for: resolvepay.com

Do any "buy now pay later" finance startups offer something for B2B services? All of these companies seem to only cater to e-commerce brands. I'd love to offer payment terms to Shepherd's customers.

@schmafia @articlemodern Preference for style? A couple of my favorites that fit the brief & are in-stock ready to ship: article.com/product/14184/… article.com/product/13458/… article.com/product/15367/… Our site should give you a delivery ETA based on where you are based and which warehouse the stock is in.

@phixx @davidhoang @isabelle_bilmes @articlemodern thank you so much!! looking for a light coloured sofa / sectional asap

friends i'm trying to buy a sofa that will arrive asap where does one even begin?

@schmafia @davidhoang @isabelle_bilmes @articlemodern thanks for the shout outs @isabelle_bilmes & @davidhoang! If you are looking for something specific and/or on a specific timeline happy to help with recommendations @schmafia

@davidhoang @isabelle_bilmes @articlemodern thank you :)

@amandanat @ggiiaa @kdlafrance I'm equal parts stoked you & @ggiaa thought of us, and upset that @kdlafrance hadn't already!

@phixx @ggiiaa @kdlafrance OMG. *silently fangirling*

Okay twitter, this is a very serious inquiry/request… We need a new couch… bad. -Sectional preferred -Pet friendly material options -Under $5,000 -Actually comfortable for lounging -Shipping before 2023 😬 Not accepting Joybird or Floyd due to poor experiences 🙃

@amandanat @articlemodern Turns out we did have a hard time keeping this one in stock! I am just about to order the black media unit version for my place now that supply is a bit more reliable. Glad to hear you are loving yours.

@phixx @articlemodern i have this in black and it is my favorite piece right now.

Judging by the reaction of the @articlemodern team, we are going to have a real hard time keeping these in stock: article.com/product/16784/…

@amandanat @ggiiaa @kdlafrance Thanks for the shout out!

@ggiiaa @kdlafrance ^^ this is the correct answer.

@soundslikecanoe @getsupply Congrats Patrick. Looking forward to following along on the next phase.

🎉🎉BIG ANNOUNCEMENT! @getsupply has been acquired! Our new home is with Foundry Brands. With this acquisition, Supply is entering a new phase of growth. I’ve *never* been more excited about our future.

@tgoetz @articlemodern Appreciate the heads up and the support Thomas. Hope you enjoy whatever it is you end up buying from us. Would love to hear any feedback on the whole experience.

@phixx @articlemodern interesting! i was searching for article and clicked on that first ad (oliver) link until i realized it was not Article. and I know this game!! but you optimize for your spend how you see fit. I found & will buy from @articlemodern

hey @articlemodern - invest in defensive SEM! buy your own keywords. these advertisers are stealing your customers

@mboylan @articlemodern Thanks for the shout out Mike! So glad we could help you out.

We were fortunate to have a lot of full “home” furniture in our apartment already, but moving into the house, we still needed quite a bit. For simplicity and cost, I made a single large order with @articlemodern. I can’t recommend them enough for the quality and customer service.

@bk_moore @mkobach @articlemodern Appreciate the shoutout Brandon. What did you pick up from us?

@mkobach Personally recommend the following @articlemodern @liveouter @IndustryWest @CrateandBarrel

I need to furnish a house. I literally need everything but a bed. Tag your favorite furniture stories.