Robinounet

I always think about what things you can do with → 0 MRR → 10K MRR → 20K MRR → 60K MRR → 93K MRR (current) → 100K MRR If we assume that we have no audience of connections (and no VC funds) --- 0K MRR I mostly focused on Reddit marketing for the open-source, pushing it as much as possible to get into the GitHub trending feed. I also published on Indiehackers . com, some social media, but not many impressions. Open source was the strongest drive. --- 10K MRR Still pre PMF, I try to find edges that not a lot of competitors are doing and have high demand (pivoted to automation - N8N, Make, Zapier), created the N8N official node, started to do cold outreach to Skool groups' founders about adding Postiz to their template/video in return for a lifetime deal, and provided additional help I can give. I also started to push more SEO, buying around 3 backlinks a month from SaaS websites and blogs, making a lot of free tools, but mostly directory backlinks, listing myself in every "awesome" GitHub list. Pay small directories, especially in open-source, for a monthly sponsorship listing. Keep pushing Reddit non-stop with the open-source on /r/selfhosted Refactoring the system many times, the only way to actually get people to use it is to build a really good product. --- 20K MRR Starting to get more brand for my SaaS, listing it on TrustMRR, and getting some creators reaching out to make a video like Starter Story. Automation is the main drive, still pushing the open-source nonstop. Doing a blitz of refactoring again, and moving all the system from Redis queue, to Temporal (best decision of my life) Try different influencers on X / TikTok and failed miserably - too expensive and not converting. OpenClaw released, and I quickly listed Postiz on every awesome directory / every marketplace, creating a SKILL / CLI - poking around the Hype. I built Posiz enterprise so people can add scheduling to their SaaS (headlessly) without Postiz. --- 60K MRR OpenClaw blows up, Oliver writes an article about how he makes money with Postiz, the article gets to 7 million views, and Postiz gets +1-3k MRR every day, and starts to control the narrative of agentic scheduling on X. I just reached the goal of +2 years in 1 month. Affiliate marketing is booming, and many affiliates are starting to push Postiz. I paid for affiliate marketing for 1.5 years and got no traction; now it's a super strong channel. I close Postiz enterprise, because it's just such a small amount of money compared to the bottom-up and requires constant support. --- 93K MRR (current) I understand the power of articles on X, which gets a lot more views than a normal post, reaches every person who uses Postiz, and offers paid collaboration. I built an influencer system over the weekend to track everyone I work with and send them messages on X from the system. Every article that I push with people gets 100k-500k views. Now we are no longer "selling a tool", we are selling "outcome", it's not an agentic social media scheduling tool. Now, here's how you can get tons of views for your product on TikTok (for example). Hired an employee and fired after a month, and then hired a super employee who is both technical and a community person. Postiz now becomes more of a technical tool than a marketing tool. Most support tickets are related to the CLI / OpenClaw, etc. Everybody tells me they see Postiz everywhere. --- 100K MRR (soon) Will start to experiment with ads. I haven't done that to Positz since the release. I believe brand is something you build organically. Once you have a brand and you know your ICP, ads become more viable. I am going to use AdKit with the Facebook /Google CLI to push ads faster (starting with Google), with less knowledge in this area, but I have money to play around. Influencer marketing is amazing, but it requires non-stop work, measurement, and orchestration. At some point, I will need to build an influencer management team. And scale it beyond X. --- Happy weekend :)