
Will
16K posts

Will
@productive_will
ClickUp consultant for small agency owners who built their workspace when they had 3 clients — and now have 15





Making it easy to start something is the fastest way to make it nearly impossible to succeed at it. 4.6 million podcasts exist today. Only 390,000 are active. That’s an 89% death rate. The single biggest year for new podcast creation was 2021 at 751,000 new shows. By 2025 that number fell to 198,000. A 74% drop, because almost nobody who started one found an audience. The App Store already looks identical. 2.2 million apps on iOS. A quarter of them have fewer than 100 downloads. Only 1% of apps ever cross $1 million in annual revenue. The top 200 apps earn $82,500 per day. The top 800 earn $3,500 per day. Below that, effectively zero. Naval is right that coding an app is the new starting a podcast. Claude Code, Cursor, Replit, and GPT can get a solo founder from idea to shipped app in a weekend. That mirrors 2014 podcasting perfectly, when Anchor and a $60 mic made it possible for anyone to publish audio. Distribution decides everything after that. When 4.6 million podcasts compete for 619 million listeners, the top 1% captures virtually all the ad revenue. The same math applies to apps, except the App Store algorithm is even more winner-take-all than podcast discovery ever was. Podcasting taught us exactly what happens when creation gets easy and distribution stays hard. We’re about to learn that lesson again at 10x the speed.






Confession: if I had kids, they'd be screen-free until they're practically teenagers, like 15



dear apple, the iPod needs to come back. not for nostalgia. for the parents who want their kids to love music and audiobooks without a browser, social media, and the whole internet attached to it













