NIB@nib95_
In just a few weeks of Asha Sharma being CEO, I feel like we've already gotten a fair amount of mixed messaging or double speak. Also why I find it funny the usuals commended her on clear messaging lol.
"Reevaluating exclusives", taking "a data-driven" approach to "review our principles" before they "make decisions", but "nothing we’re ready to commit to".
All while "our new north star will be daily active players", as well as "to be open for more people to create on the platform and more players to participate in customizing and extending that".
So you might do exclusives but actually might not. And your most important metric; active players, is arguably an antithesis to exclusivity, plus you want to be open for more people and more players, when doing exclusives is the opposite of that? 🤨
Xbox to be "affordable" but at the same time Helix will be a "premium experience", "lead in performance" and "memory costs will impact pricing".
So Xbox is to be affordable while simultaneously Helix will be a premium, powerful and potentially very high priced device? So are you going for affordability or not? 🤔
"Console is at the foundation" but "presence on PC isn’t strong enough" and you want Helix "to lead in performance and play your console and PC games".
So is console the foundational focus or just a foundation to springboard towards becoming a PC?
And how do you lead in performance on PC when there will always be more perfomant PC rigs? If it plays PC games it's no longer just competing with PS6 and Switch 2/3 but PC builds too, especially if there are third party machines using the same chip or modified versions of it.
And so on.
It's perplexing to me how this type of messaging, which often feels like lip service to cover as many angles as possible, coupled with removing COD from Game Pass and lowering the price a bit, plus changing branding, was enough to have so many already enamoured with her, just like with Phil.
I think people might've also forgotten some of the first major things Phil said and did when he became "Head of Xbox" in 2014, which included:
+ Unbundling Kinect and lowering Xbox One's price.
+ Dissolving Xbox Entertainment Studios and bringing focus back to game development.
+ Xbox Backwards Compatibility programme.
+ The "One Microsoft" vision with more integration with PC, which eventually led to "Play Anywhere" initiative.
+ Hardware redesign with the One S and Project Scorpio.
+ Etc
In any case, hopefully we can start getting clearer answers and narratives from Xbox and Asha going forward, because right now some of it feels like double speak.