torq

What's your worst MRR mistake you ever made? I'll go first. This one would be devastating for anyone else if they didn't have the one leverage point that protects you from a lot of bullshit. Some years ago, around the beginning of my MRR journey, I was sitting on about 50 mids, with a few 10s of thousands of active subs. For reasons I won't share here, I decided to host our bank pages for those mids on a different platform. A big bank page hosting migration. We migrated all the bank page stores from Wordpress to a different platform. But when I did that, I set the domain of the new platform (for each store) to store.domain.com (as an example) I then set a redirect from domain.com to store.domain.com I dusted off my hands, and thought "mission accomplished." Here was the issue... The domain registered with all my processors at the time was the root domain.com for all bank pages. So unbeknown to me, when I migrated, and set the domain.com to redirect to store.domain.com for all bank pages, this set off red flags in the processors alert systems. Their system noticed the redirect, flagged it, and to them I was running on new domains. Looks super sketchy. They investigated it, and eventually linked all bank pages and mids, into one operation. Because they saw this same alert across all 50 bank pages, at the same time. Very bad. Each set of mids are supposed to seem like it's own individual operation. So, all 50 mids were shut down. With hundreds of thousands in adspend that isn't yet profitable because trials hadn't yet billed on that traffic, I was about to lose a lot of money Which at the time, would've killed my whole MRR operation over night, and I would've had to restart from scratch essentially. But that's not what happened. I got onto the phone with the agent of the merchant processor, whom I have a very good relationship with, and he resurrected all my 50 mids. That relationship part is key, because these processors work bureaucratically. One department makes a decision, because that department isn't people I have a relationship with, no protection. But if your agent sits above them, and has good standing in that processor, he can undo most decisions related to keeping your mids alive. The only thing you need to do, is have that good relationship with the agent. Now, how do you do that? Easy. Dinners, drinks, even strip clubs. These agents are the most degenerate mfs I've ever seen. On top of that, they're whores for money. They'll do anything for money, and the only way they can get money is through processing, coz they suck at doing offers. I have gifted a few rolex's out to agents over the years lmaooo Along with just sending them straight up cash when we reach certain milestones. This way, when the processor is doing a big shut down of mids, he'll fight to make sure you don't go down. Now what's your worst MRR mistake, comment below.

It's April First, and Visa is now enforcing 1.5% cb rate. And no, it's not an April Fools joke. You'll be the April Fool if you aren't taking these changes seriously by being proactive.

A new change to MRR. VAMP starts enforcing 1.5% cb rate in a couple days. As usual, with changes like this, it effects the whole MRR game in it's entirety. The banks get stricter, less risk tolerant, and this will come in many different formats. More scrutiny on bank pages, more scrutiny on transactions, more scrutiny on friendlies, more scrutiny at all levels. Are you prepared? Or just hoping for the best? Over the years, every time a new change happens in mrr and everyone thinks it's all over, my team and I always come out the other side richer, with even less competition. This time will be the same. You don't want to be the person complaining on x that you lost all your mids... My team and I will be having discussions about strategy, and different pivots we will be making to survive and thrive these new changes in the "the mrr files" discord, link below. discord.gg/8Th7pA7Mg3

@Deneme1Ses With rebill money specifically, not to avoid it entirely.

@pullingdollars If i avoid these stuff why the fuck i am doing this shit in first place?

When you get M’s from MRR, try avoid spending it on dumb shit Avoid the super cars, the watches, the fun toys Instead just put your excess cash into real estate, s&p500, traditional long term businesses Then you can spend as your heart desires with the money those things produce.

If you're doing a few hundred k a month with MRR, I'd highly suggest building your own CRM. Not only because you'll actually own your subs instead of the CRM owning them. And not only because you will avoid paying silly CRM fees either But when you build your own CRM, you deepen your understanding of the back end of MRR more than anything else can. And after all, the ecom mrr game is mostly a back-end game. You stop being a feature user, and become a feature creator. You really start to know how payments work, and you get leverage from that. You will make more money. Let's normalize making your own CRM. Talking more about this + everything else MRR in the discord linked in bio.

Here are a couple MRR must do's and don't for banking specific with your IBO's 1. The Business Banking Thin Ice You don't want the IBO's bank to get flagged, or get their account closed, we wanna do this, So what you should do is some of the following: Never log into the bank account from your computer, don't even use a VPN or a proxy. Instead, what we do, is we buy a cheap computer ($300), mail it to the IBO. The IBO opens the computer at their home, and connects it to their own internet From there, they login to the bank account. This way, it's their wifi, no IP flags from the bank Then, we get them to start a Remote Desktop session, that always stays on, and if it crashes, reopens automatically. Meaning, you can remote access into their computer, connected to their wifi, access the bank account, and send wires as needed. There are other smart practices you should be implementing too, join the discord in my bio to see.

The dumbest MRR starting beghavior everyone seems to keeeep doing even tho they know it's stupid. Someone starts MRR. They think "Oh, even though I know shopify payments is going to f me, ill use it for now anyway" They know how shopify payments is... They've seen the stories, the nightmares all sorts of retards experience with it. Yet, they do it anyway. With a half thought in their mind of "ill work on mids in the meantime or when i scale" And guess what, they never do get mids, they continue to just use sp And inveitably get fucked. Only then do these people freak out, screaming for mids. It's such a reactive approach to life and business, and super unprofessional. Why do you need to experience the pain of getting smoked by shopify payments to then push the needle on mids/high risk solution? Just why?

MRR scenario: You wake up, and all your mids are shut down, gone, wiped. What you gonna do?

If you're not already doing MRR, you're already far behind, purely based on timelines to get what you need, not incl timelines to figure out how to sail the ship successfully. Fast movers will always win.

I wanna see what kind of messes you MRR people got yourselves into, to itch my curiosity. Free Transaction Insight Analysis. I'll take a look, maybe see where you're leaving money on the table. Comment "Analysis" If You Want Me To Take A Look.

You can migrate from mid to mid, there's tradeoffs in doing that tho. For one, the bank didn't see an initial transaction on the new mid, it was just a first card on file transaction. Also, for this compelling evidence, maybe it would be good for super clean offers, otherwise fighting chargebacks too aggressively can cause problems.

@FinalPSD @pullingdollars Compelling evidence 3.0 apparently helps with this but haven’t had much success. Rotating mid on each cycle could be effective for this

Someone asked me "Can a complete beginner at eCom do MRR from the get go, and succeed?" I said "Nah no way" But come to think of it. with patience, I think you can succeed faster starting with mrr than starting normal ecom without mrr. All due to the concept of Margin for Error. With mrr, every sale you get, becomes a subscriber that you bill at $30-$50/month. 4 months of successful billing on one subscriber is $120 of rev. Meaning, even if you lose $100 to acquire a $20 order, the rebill back end softens the blow over time, the money lost on that initial transaction isn't just pissed out into the void. You lose less money. And are pretty quickly in a position to do a new offer, and play another round of this game. More reps. This would allow you to do more ads, more offers, more website edit reps. more logos, more of everything compared to another beginning who is just doing normal ecom without mrr. This gives you space. Space to grow, space for reps, and more importantly, room to develop skills. Really it's all a skill issue, and with mrr from beginning, you get to get better faster, with less money.

I accidentally took down over 200 MIDS of a competitor MRR operation back in 2019. It started with my hobby to reverse engineer MRR operations. I like to see how they operate, how they structure things, and look into it from the POV of law enforcement trying to uncover their op. This way, I find the mistakes they make, vulnerabilities they leave wide open, and can apply those learning's to how I do things. In my opinion this is how you can successfully rebill for over a decade. Anyway, I came across one offer with a negative opt in rebill I bought the offer so I could get charged and see the MID discriptor in my bank statements The mid discriptor led me to their bank page website. Now this is where some people fuck up. I copied that website domain, and looked for the A record in it's DNS records, which are all public. The A record is the server IP. The A record was not behind a reverse proxy, it was the server origin IP. Big mistake. I then took that server IP, and ran a reverse IP look up, finding all domains pointing to that server IP. I found around 500 domains. I went through all the domains, and sure enough, all the ones that were still active (around 200), were all bank pages. Now I am thinking, shit, these people really fucked up. You can very easily tell they're bank pages by how the page is orientated around cancellations (to avoid chargebacks), and by how the checkout on the bank page is super compliant compared to the original offer I bought from. Anyway, I made a list of those 200 active bank page domains. I wanted to see, what would happen if I took one of my VCC (Virtual Credit Cards), and bought a product from every single bank page, with the same cc number, card holder name and address. I bought successfully from all 200 active domains. 200 transactions, all with one name, one billing address, and one cc number. What this did, was, it connected every single MID he has, into one operation. Which is the last thing you want, this is why we have multiple LLC's, different signers, we want to detach each set of mids from eachother to avoid shut downs. Anyways, I didn't think much of it. It wasn't until I was in one of those aff world after parties, and there was a rebiller telling a story of how he lost 200 mids. The story was identical to what I did lol He even said the name associated to the cc And I realized, oh shit, that was me. Ofc I didn't say anything lmao. I didn't intend to take anything down, I just wanted to test a hypothesis I had. "If someone finds all my bank pages, and all my MIDs, could they get me shut down" And that answer is, yes.

When people say they don't do MRR because of morals. All I hear is that you're afraid of risk. Don't make MRR an emotional decision, it's merely practical. Your competitors do it And that means you're competing with the same offer against someone who can spend more than you for the sale. The economics are against you.

MRR is a mask covering weaknesses for many eCom operations. And until they make those weaknesses their strengths, they won't get to $10m/month in MRR and beyond. The power of an mrr back end gives you margin for error on the front end And you don't get punished for sucking at offers, as bad as you would if you ran only offers without modern mrr. This allows your weaknesses you might have on the acquiring offer side, to remain weak. Because you're still making money. right? And you won't get as punished for sucking with an mrr back end, as you would without an mrr backend. You suck at ads? ... to a certain degree it doesn't matter, you can still get profitable with a strong MRR back-end. Suck at websites, funnels, AOV maximization, CRO? Same idea, you can still get profitable with a strong MRR back-end. The strong MRR back end masks those weaknesses. But, with more and more people beginning to also do MRR, you are going to start to lose that edge. You can't get to $10m/month in MRR with these weaknesses. But assuming you are also strong at offers and ALSO have a strong MRR back end. Then you're in a very strong position and will do well. - torq

A strong MRR back-end isn't the only piece You still need to get AOV (and in turn front-end profit) as high as possible. It enables you to lose less per sub, or lose at same rate but increase adspend and in turn have more acquiring volume. One of the free-est and easiest approaches to doing this is thinking about your funnel in it's entirety. Through your entire funnel, calculate this: If someone were to take every upsell, what would be the absolute most they can spend with you? If it's $200, make it higher, and your AOV will go up. Even if it's a shit upsell, just add more, increase that number. I have seen funnels where the maximum someone can spend is $10,000. Mind you, it's a standard eCom offer, not a high ticket offer. Add wayyy more upsells, as many as you can come up with. If you are bundling on fe, do bigger bundle options. If you also bundle on upsells, do much much larger bundle options. Add MORE opportunities for them to give you money. Worse case they don't buy, but a certain % of people buy everything, and on average that moves mountains for your AOV. - torq

As you scale MRR, mids become the bottle neck You solve mids, then offers become the bottle neck You solve offers, then mids become the bottle neck You solve mids, then offers become the bottle neck again lmao Over and over. What a life we live huh

One of my good friends has finished testing an unconventional MRR strategy. I find it interesting, but it works. It dramatically drops CB's, is lower risk, and easier doubles on your money in. He tried acquiring at a small loss. Enough to where first trial rebill hits, and is 90% profit. 30 days after that, the 2nd rebill hits, and that's again mostly profit. He doubled his money IN. Then he cancels all his subs that he acquired. He gets his double, then moves on. He is leaving money on the table, yes, but none-the-less, an interesting approach.

If you're running MRR aggressively, and aren't scared everytime you check your mail box for a letter from the FTC. You're too complacent. Have a tad of paranoia, it's healthy, and keeps you from doing cooked shit.