Robert Smith NPR
3.3K posts

Robert Smith NPR
@radiosmith
Teaching: @ColumbiaJourn Stories: @PlanetMoney Director of Knight-Bagehot Fellowship: @bagehots Come join us! https://t.co/XluRJfxH46
Brooklyn Katılım Mart 2007
675 Takip Edilen10.1K Takipçiler
Robert Smith NPR retweetledi

If you’re looking for a new listen, I’ve been enjoying the Business History podcast w/ @radiosmith @jacobgoldstein - keep up the great work, gents! podcasts.apple.com/us/podcast/bus…
English
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi

When I used to run Heinz Ketchup I was always pushing to do "lifetime supply" promos.
It's brilliant bc of the massive gap between customer excitement and actual cost to the company.
People would FREAK OUT after winning a lifetime supply of ketchup. You'd think they won the lottery.
Usually it just ends up being a large gift card. For a lifetime supply it'd only be ~$500-$1K. And that's retail, not product cost (true cost to the co).
An even easier promo almost any biz can run is "a year's supply of X".
Customers still freak out and the cost is quite low, esp relative to other marketing tactics.
If you build a solid campaign around "Free X for a Year" promise you'll get great engagement.
Ketchup is great bc it's a low ticket item. A year's supply of Heinz Ketchup is like $50 retail. 😂
Highly encourage you to give it a try if it makes sense for your biz.
Courtney Cronin@CourtneyRCronin
Because he was drafted with the 57th overall pick, Logan Jones will receive a lifetime supply of ketchup from The Kraft Heinz Company. Jones didn't know the incentive of his draft slot until informed on a zoom minutes after being selected. "I love it! I'll take as much as I can get ... Let’s go ketchup!"
English
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi

Hey @jacobgoldstein @radiosmith you are absolutely knocking it out of park w your Business History podcast-easily my fav new podcast of year. Latest ep just another eg of why podcasts.apple.com/us/podcast/bus… . Interesting, engaging, not snarky or cynical. Highly recommended! @pushkinpods
English
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi

Bryce Harper: I just had all of the blood in my body cycled through a machine that cleans it. It cost $300,000. This will help me with baseball.
Ondřej Satoria: Eh, I just ehh… fix de light. I throw ball now, yes? *Smokes 8 eastern european cigarettes from an unmarked red pack at the same time*
English
Robert Smith NPR retweetledi

@ernietedeschi the last person on earth gonna have an insane real wage
English
Robert Smith NPR retweetledi
Robert Smith NPR retweetledi

Before Amazon, there was a 786-page Sears catalog that promised you could buy everything — even if you lived miles from the nearest town. Learn more about the rise (and fall) of Sears with @jacobgoldstein and @radiosmith on #BusinessHistory, OUT NOW🎧: lnk.to/3RhHG6
English
Robert Smith NPR retweetledi

Really enjoying every episode of “Business History” pcast on @pushkinpods hosted by @jacobgoldstein & @radiosmith podcasts.apple.com/us/podcast/bus…. Latest topic: Sears - which turns out to be about v successfully, serially anticipating new tech & trends before eventually failing to.
English
















