Collins
110 posts
Collins
@randomthatsgood
Livin easy / Creative Strategy / +$7m/month managed ad spend
Katılım Ekim 2018
353 Takip Edilen112 Takipçiler
People think finance is:
- IPOs
- venture capital
- Wall Street
But there’s a huge industry most people never see:
private credit
basically lenders financing businesses directly.
Typical deals:
$1–20M loans
- acquisition financing
- refi on expensive debt
- working capital
- factoring receivables
- asset-based lending
- much more...
Boutique advisory shops connect the two sides fast
1. Borrower needs cash
2. Lender wants yield
3. If the deal closes, we get paid
We just closed a $3.25M loan for an urgent care operator.
He’s growing his business by acquiring other clinics.
- Operator brought 25% equity in cash at closing
- Lender financed 75% LTV
- Term sheet issued..
- Commitment letter signed.
- Funds wired.
- Zero securities.
- Deal closed.
Simple business, huge leverage.
Termsheetinator@termsheetinator
🥱
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@ReneLacad 🤣🤣 2008 rewind, B2C version
but nah fed will just keep on printing
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“I have financing that approves ANYONE”
Brother we’re accelerating the financial crisis why are you excited
Rene Lacad@ReneLacad
Lol so do we all just collectively agree that BNPL is a ticking time bomb? Every other business owner I’ve spoken to all think so. We’re giving the worst, most financially illiterate people, the ability to spend more than they can afford… and expecting it to turn out positively? As opposed to financing a car or a house, they’re financing seafood boils and Don Julio 1942 bottles. These default rates are about to be HISTORIC.
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@ipb_media i see the opposite tbh
the average person is so incredibly risk averse it’s painful
regular joe’s will just have to settle for a lower social class
meanwhile ai will help push entrepreneurs further up. lower opex, faster scale.
the gap will only get bigger
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Predicting huge surge in entrepreneurship and risk taking once AI layoffs really start to kick in and people realize they don’t have a choice but to start their own biz.
Mega bullish on selling shovels, online courses
And unfortunately also gurus
FinancialJuice@financialjuice
Meta layoffs might impact 20% or more of the company - sources. $META
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would you pay $25k/month to have the mind of the greatest copywriter alive, available 24/7?
stefan is working on something that might change the game forever. here's where i think it will go in 6-12 months:
1. the concept of pre-trained agentic tools goes mainstream, creating a new marketplace:
- everyone will sell their own agents
- the more you know (+ status), the more it's worth
- the 'better' agent you have, the bigger the moat
2. ''pyramid'' pricing based on knowledge:
- top 0.001% = $25k/month+
- top 1% = $15k/month
- top 10% = $2.5k.month
3. endless of use cases:
- businesses training junior hires
- newbies with deep pockets
- 7-8 fig businesses looking for a moat
- high ticket upsell for info products / communities
again, this proves my theory that ai & llm's will help those who are already knowledgeable and successful the most. but this is actually the first time i see the gap being bridged somehow.
@StefanGeorgi bravo on the idea. thoughts on this?
Stefan Georgi@StefanGeorgi
Yesterday I used the agentic marketing platform we're building for CA Pro Members to create 41 static ads for meta in about twelve minutes, and I recorded myself doing it for funsies. Check it out, and if you're doing $1MM+ per year and want to try the tool for yourself, lmk 🙂
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after working with dozens of creative strategists, the top 0.1% have:
- some level of autism
- elite perception & observation
- elite pattern recognition
- natural talent for storytelilng
tarantino would have made a killing selling supps to grannies if he was a zoomer tbh
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getting a marketing degree in 2026 just proves you're a conformist who can't see the job market as it is.
meaning, your ''market research'' is shit.
if your belief that a degree is a must to be successful, how can i trust you to analyze our clients' market correctly?
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@runtraffic the best of each will manage both aspects in the near future anyway thanks to ai
top players will take on more responsibility, the rest will be bottom feeders
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this is why you should never listen to the loser narrative of the “permanent underclass”
ai will only increase the gap between skilled and unskilled creative strategists
while the person with DR knowledge will be able to 5x his output and lock in more retainer than ever
the unskilled ppl will just increase their output of shit
still laughing when ppl are uploading breakthrough advertising to their claude project hoping it will make their briefs any better
good thing tbh, will make good talent go further much faster
Maciek Lipa@maciekl_
Trust me, the AI bar is still hella low People typing "help me write 10/10 copy" into an LLM & expecting to receive highly-converting messages back LLM's are getting more & more popular, yes But that doesn't mean people are getting more competent
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took this script structure and adapted it to a product in the survival niche
adapted the angle to be about world war 3 with iran
2 weeks later it’s our top spender
masterclass ad by @d_grimripper
Jordan D@d_grimripper
Leaking my biggest winners part 2: My most OFFENSIVE ad of all time? This was for Ecom Affiliate, a Security Camera offer. We were the only ones that managed to compete with a Melania and Elon deepfake affiliate, without crossing that line. This "dark lord" angle was the reason why. When selling ecom shit, the angle is everything. Finding one subset of the market that would buy the offer for a specific reason, and hyper targeting that ad. I was selling a security camera. Meaning at the core I was selling: Security. For me to sell security, I need to find a fear to sell security against. The ICE protests were all over the news at the time, and tne massive fear amongst conservatives at the time was ILLEGAL IMMIGRANTS. It was also a touchy topic so I knew engagement would be crazy. So like the disgusting vultures that we affiliates are, we decided to turn the chaos and political divide another country is going through into cold hard cash for ourselves. Here's how we did it: 1. I made the actor a military dude with camo face paint. Why? Because conservatives LOVE the military and believe everything they say. It also plain stops the scroll. 2. I included an absurdly fake statistics about how many homes are affected by "illegals" breaking in. 3. I said "the government is urging all patriots..." this is to provide authority, since the target market loves Trump. Patriots is self identification (us vs them). I ended up having to change this due to ad rejections and I instead said: "One of the top military commanders is urging", etc. 4. I reframed the product as a "military" camera (because these people love the military, camo etc.) designed to protect them until the "wall is built". 5. A little product demo section highlighting the benefits. 6. Note the language I'm using: "Patriots", "Great Nation", "Wall", etc. The entire ad appeals to a very specific avatar and speaks their language verbatim. 6. Price justification: "steep discount because that's how much they cost to produce" 7. Final little dagger to their fear bone to push them over the edge: "These animals could strike at any moment". Fear, division, familiar language. The most extreme close I could come up with. Last thing: The landing page was a quiz asking them if they're legal residents making them feel like they've earned the deal they're getting. That's all for today, I plan to share one more ad for this offer (super different angle), and 2 loan ads that make this ad look PC. Any preference around which one I should break down first?
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so you cracked a winner and it's scaling like crazy.
congrats. here's how you iterate it to pump more winners out of it:
- ICP (gender/ethnicity/family role,etc)
- format (podcast, yapper ad, animation, static, etc)
- opening lead (reaction video tiktok style, clickbait hooks, testimonials)
- mechanism (unique to your product)
- runtime (>0:30, >1:30, <3:00)
all of these at 3 hooks per iteration is 96 ads.
25% hitrate = 24 new winners just added
this is how you scale a winning concept from spending $5k/day to $20k/day
at the same time, you keep launching net new concepts with the learnings from these batches, making your hit rate higher even HIGHER
(don't forget to document all of your batches' performances. more learnings = higher hitrate)
now the net new concepts have a higher hitrate too. things are starting to fly.
you're launching 15 net new concepts per week. at 20% hitrate, 3 of them hit.
now you apply the same iteration system on them.
25% hitrate on the iterations * 3 winners = 72 new winners
now you're at $50k+ spend per day
you just 10x'd your daily spend just by following a proven system.
this is how i work with my clients.
this is how i scale accounts from $0 to $25k/day spend in 3 months.
questions? drop em below
- collins
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@jaxxdwyer If it spends 40k a day, you think it’s unprofitable? 🤣🤣
And yeah sure lemme show you my creatives and roas so everyone would rip these and the product just to prove a point 🤣
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@randomthatsgood you just posted a random screenshot of spend without the creative, roas or anything hahaha
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make sure you listen to this guy! ai ugc doesn't work for sure!!
cope harder
Jax Dwyer@jaxxdwyer
all the ai gooners, say AI ugc works for me but they never post their ROAS funny isn't it
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Can confirm, Pixar talking object ads are going to make my clients rich
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onboarded new client. stuck at $160k/month. selling hair extensions.
he launches 30+ new batches every week. winners die within days. nothing sticks.
he starts thinking something is fucked in his pixel.
i launch 10 batches targeting a new persona (divorced black women).
4 of those hit hard. they soaked 80% of daily spend in a matter of days.
next month we did $283k.
now we're:
- making a landing page for this persona
- iterating the shit out of the winners
- making new concepts to this persona
$500k month incoming
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finally someone said it. this ai shit is the greatest distraction possible for beginners
worst part is you get into an endless feedback loop of thinking you’re making progress while generating $0 incremental revenue
Leevi Perälä@peralaleevi_
If you're doing under $300k per month with ecom, you should not be in the trenches with the new AI stuff. THIS IS NOT your lever yet. You don't need to build agents for media buying, making static ads, etc. It's just a shiny object. There is nothing (except you being distracted) stopping you from making one in-feed VSL that gets you to a 7-fig monthly run rate. ... which would make it easier for you to HIRE people better than you at AI to help you build the systems. AI is 100% a lever when you have the basics down. It's been a lever for years for copy, research, etc. But it doesn't matter how cool it is to one-shot an advertorial with Claude if your product positioning and copy are shit. Don't get distracted. You won't be left behind because you didn't adopt AI. You'll be left behind because others got the fundamentals down better than you and then started running laps around you with AI.
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people are spending 6 hours to save a $20 subscription instead of working on their biz then go on twitter and say claude code is life changing
thank you anthropic
Sawyer Hood@sawyerhood
wispr flow & co is actually simple enough that you can actually just ask claude / codex to make it. 10/10 no regrets on vibe coding one
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