Rasmus Daniel Taun
1.1K posts

Rasmus Daniel Taun
@rasmustaun
Rasmus Taun here. Dabbled a bit in art direction, brand strategy, and photography. Circled the globe for it, too, as one does.
Denmark Katılım Mart 2009
506 Takip Edilen100 Takipçiler

Designers are worried about chatgpt Images 2.0.
I'm using it to generate hero sections and then referencing them as mood boards for real builds.
Stop treating AI as the enemy.
Start treating it as the fastest mood boarding tool you've ever had.
Generate the vibe. Then build it properly.
That's the 2026 design workflow.
🔥 Like + Follow 💬 Comment "SEND IT" and I'll DM you the exact prompt that made this




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I interviewed all of the best creative strategists in the world.
@binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best)
If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that.
Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong.
So I asked the best in the world:
what separates the ones who actually produce winners from everyone else.
I wrote it all up in one doc.
I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce.
reply "STRAT" and I'll send it over.

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just spent 4h researching EVERY claude code use case for ecom…
found ways to automate:
- inventory management
- customer support
- market research
- content creation
- financial analysis
- email marketing
- google ads
then i put EVERYTHING i learned in a step-by-step guide
like + comment “CLAUDE” and i’ll send it to you
(must be following + RT for priority access)
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I just built a Brand Operating System inside Claude Cowork 🤯
A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice.
All inside Claude Cowork.
Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category.
If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop:
→ Build 3 foundation files once per brand
→ Every skill you create reads from the Brand OS automatically
→ Hook writer pulls your voice + customer pain points
→ Brief generator pulls your positioning + angles
→ Script writer pulls the brief + brand DNA
→ Every output is calibrated to your brand on the first pass
No re-briefing Claude on every chat.
No editing for an hour to fix generic AI phrasing.
No creative that sounds like it could belong to any brand.
What you get in the playbook:
→ The exact Brand OS file structure I use
→ Templates for all 3 files you can fill in for any brand
→ The architecture that makes every Claude skill 10x sharper
→ The exact setup for agencies running a Brand OS per client
For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster.
Set up the Brand OS once per client, and every campaign after that is already calibrated.
I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients.
Want it for free?
> Like this post
> Comment "OS"
And I'll send it over (must be following so I can DM)
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𝗧𝗵𝗲 𝗠𝗰𝗞𝗶𝗻𝘀𝗲𝘆 𝗦𝗹𝗶𝗱𝗲 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗳𝗼𝗿 𝗖𝗹𝗮𝘂𝗱𝗲 🔥
McKinsey charges $300k for a strategy engagement.
A big part of what you're buying is the deck: the structure, the logic, the way the argument unfolds so that a senior partner can read it in four minutes and understand exactly what you're recommending.
That framework has a name. Five rules.
Most founders build decks that feel convincing while they're presenting and fall apart the moment someone reads them alone.
The five rules fix that at the structural level, not the aesthetic one:
→ Pyramid Principle: the conclusion on slide one, proof after
→ SCQA: situation, complication, question, answer, in that order
→ Action titles: every heading is a thesis, readable top to bottom
→ MECE: no slide duplicates another, no logical step is missing
→ One message per slide, and one only
I built a Claude Code project that runs all five automatically. Feed it your startup brief. Get back a McKinsey-style outline.
Inside you'll find:
1. The Five McKinsey Rules That Make a Deck Impossible to Misread
2. How to Set Up the Claude Project
3. How to Make Claude Apply the Five Rules
4. How to Input Your Startup the Right Way
Comment MCKINSEY and I'll send you the link.

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If you're now designing or redesigning a website, this will help you a lot.
I recently curated the best hero sections, footers, social proof and other website parts because I got tired of having 15+ tabs open (even with Mobbin).
Giving it away 100% free.
Comment on this post, and I'll send a Figma link to your inbox!
GIF
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This Claude Code Skills Pack is a cheat code for ad creative teams 🤯
10 plug-and-play skills → competitor audits, creative briefs, 20 hook variations, ad copy, static ads, landing pages, & weekly performance reports.
All inside Claude Code.
Perfect for DTC brands and agencies who are still prompting Claude Code from scratch every time.
If you're re-explaining your brand voice in every session, getting inconsistent output depending on who's prompting, and spending 30 minutes on tasks that should take 30 seconds...
These skills eliminate the entire loop:
→ Competitor Ad Research Agent
Drop a brand name, get back a full creative audit — hooks, messaging angles, ad formats, CTAs, and "steal this" angles. No more scrolling the Ad Library for an hour.
→ Creative Brief Generator
One prompt, complete brief in your exact template. Hooks, concepts, visual direction, brand voice — all loaded from your own files.
→ Hook & Script Writer
15+ hooks categorized by type (curiosity, problem-agitation, result-first, social proof). Full 30-60s scripts with the hook → problem → mechanism → proof → CTA structure baked in.
→ Ad Copy Variation Engine
Feed it one winning ad, get back 20 variations — each targeting a different persona and pain point. Same structure, different angles. Creative fatigue solved.
→ Weekly Report Writer
Drop in your Meta ads CSV. Get back the narrative summary, anomaly flags, creative fatigue alerts, and recommended next steps. The report nobody wants to write, written in 60 seconds.
→ Creative Fatigue Detector
Flags ads before they die. CTR trending down, frequency climbing, conversion rate dropping — caught in hours, not after three days of wasted spend.
No prompting from scratch every time.
No inconsistent output across your team.
No re-explaining context in every session.
I packaged all 10 as a free Skills Pack.
Copy-paste the files into your Claude Code commands folder and they just work.
Want the full Skills Pack?
> Like this post
> Comment "SKILLS"
And I'll send it over (must be following so I can DM)
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