Ruben Thompson

@Seanfrank CPMs through the roof fighting for every impression against this wtf am I supposed to do

This is who you are fighting in the ad auction btw

@Seanfrank That being said, still engage external experts in the field to review. It’s now just 1 hour cost to review as opposed to, 4 hours discovery, 6 hours to creating the document.

@Seanfrank I can upload a PDF contract into any model, then go for a walk with headphones and have a back and forth conversation asking questions about different clauses and its concerns or recommendations and then within 15 minutes we’ve done full revisions.

It’s obvious ai will change a lot of stuff. Nothing will be disrupted more than lawyers. It’s as bad as software engineers. I’ve spent over $10,000,000 on lawyers. It’s a field that tries to be truth seeking. It’s highly process oriented. Deadlines, fillings, responses. Finding precedent that agrees with you and disagrees with the counter argument. It’s token work. And it’s the most expensive tokens in the market. $1,000 an hour. Nickle and dimed over 15 minute increments. Partners expected to bill 2200 hours… There is no better professional work for Claude to one shot. It’s economical because the human costs are so high. It’s structured. And the response will be SLOW. The legal system is slow. By design. So they can charge more. Why bill for 10 hours when we can make more process and bill for 10,000. Lawyers will scramble to try and protect the profession. But they only have 2 paths- Legal challenges and regulator capture. Congress doesn’t work anymore. So it will be legal challenges. Which will take 4 years. And by then- The models are out and working. There is no going back. Don’t let your kids become lawyers.

@codyplof From someone who almost exclusively stuck to conversion only, broad targeting based ads at $100k p/day, taking the same creative and optimising for view content and video views actually started driving a shitload of new customers last year.

Does anyone have experience splitting things out on Meta to reach new audiences successfully? Whether it's new ad accounts, pixels, or custom conversions. I would love to talk to people who seen success with this that is proven. I have the theory Meta sucks at reaching new audiences when one environment has a lot of data on one audience but haven't been able to prove it out. DMs very open.

@codyplof Can’t wait to see him turning off all the auto-enhancements for every. single. ad.

I need the CEO of Meta to record a video of himself uploading ads to Ads Manager

@codyplof What are some of the things you’ve built from messing around that have proved useful? We leverage AI plenty but haven’t even tapped agent or coding.

Ok I've decided I'm gonna hire 1-2 people to vibe code stuff for me full time. I'm still gonna do it but the opportunity is too big and I have too many ideas. Want someone young and hungry. Can start part time but i'd love it to become full time. Hit my DMs if you are interested.

@zachmstuck We use Supply Chain Fusion in every region. UK Canada USA Australia Netherlands. More expensive but A+ service. Can make intro if you want.

Who should we be working with for international 3PLs? Looking to expand to Canada, Australia, UK to start.

@Seanfrank @forallcurious fucken lol under appreciated comment

@forallcurious that man was an amazon fba seller

🚨: A man was discovered with 90% of his brain mass missing, and yet he was living a perfectly normal life.

@Seanfrank Hired two “region” managers, each from their respective country with single 3PL in Amsterdam. ROI on their cost is insane. And they solely focus on scaling their own regions leaning on our internal shared resource.

Ive heard two insane things: 1- South East Asia is the fastest growing ecom market on earth. All the big tech giants are pushing their betas here. It is the wild west. Billions in spend, millions of merchants, gold rush vibes. 2- Eastern Europe has higher ecom GMV than western europe. I didnt check this. But people are saying there are a dozen+ 100m+ brands JUST focused on the former soviet union. No UK, no Germany, No france. Poland, Romania, Croatia. High English penetration. Entire population online. GDP exploding. USA is still number one. UK, Canada, Australia easier expansion. But... Maybe the future is Malaysia, Indonesia, and Poland...

@snarky_mk @NMowbray23 Interesting. Was taking what was said at face value. However, I would also think these aren’t 50M organic views and would be mostly paid impressions.

@rbntmsn @NMowbray23 I don’t think the claim is true, even this one Instagram video in the campaign has over 50m views

That is horrific execution 9.4 mil for 5 mil views. Could achieve that for zero dollars. Who runs tourism NZ? that is so poor if true.

@NMowbray23 If I purely looked at the budget of $9.4M for advertising considering international visitors bring NZ $1.7B in GST revenue I wouldn’t think that’s crazy… but for 5M views someone needs to be held accountable.

@Seanfrank Would love a TTS cliff notes post on / what you’re seeing work / what didn’t work for you

If you want to launch any new channel in 2026, be that: Tik tok shop Amazon Wholesale Or dtc Be ready to lose money for the first 3 month

@Seanfrank Feel like we probably made the mistake of going for volume of creators rather than targeting high GMV proven creators and paying the additional $ to get them

@elonmusk How about somewhere the community can make suggestions for changes and have it operate as an upvote system to surface popular ideas? No action needs to be taken, just a function for community input

We know the algorithm is dumb and needs massive improvements, but at least you can see us struggle to make it better in real-time and with transparency. No other social media companies do this.

@mannybarbas_ Starting to actually cost us a lot now as it's taking 2-3x the time to launch an ad so we're starting to have a bottle neck and need new junior media buyers to do uploading. SIMPLE FIX: Give advertisers option to have this stuff OFF by default in back end.

I'M 30 YEARS OLD AND I HAVE FUCKING GREY HAIRS BECAUSE OF META Every, single, one, of, our, new, ads, has this shit turned on. 600 + NEW AD LAUNCHES. WTF IS GOING ON????

Meta's changes with having all these f*kn advantage+ AI options on by default is starting to cost our business due to it taking up to 3x the resource to create ads and adset. HOW on earth isn't there an option at account level to have these be OFF by default?

@hubermanlab In a relaxed state, would tongue up on roof of my mouth, or resting on the bottom?

Try: Inhaling via your nose & draw the air “back” parallel to the roof of your mouth) not “upwards”. This reflexively engages deep diaphragmatic breathing which has numerous benefits for your brain & body. Done 2-3x/day you’ll start to default to it in sleep, which is beneficial.