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Timing almost always dictates outcomes.
If I've learned one thing about opportunity as a founder, that's it.
A weird Goldilocks principle is at play:
Bad timing = low floor, low ceiling opportunities
Too early?
You'll likely fail (i.e. run out of money) before you find PMF. Low floor.
Too late?
You'll fight bloody battles over scraps in a saturated market. Low ceiling.
Good timing = high floor, high ceiling opportunities
Try to find opportunities where the timing is "just right".
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