Garrett Mack
186 posts

Garrett Mack
@realgarrettmack
Product Design Director in SF. Posting design tips, thoughts, and critiques. Creator of LiftKit: the UI kit for perfectionists. https://t.co/TC7REzr6WG
San Francisco, CA Katılım Eylül 2021
40 Takip Edilen151 Takipçiler

@dhruvmakes Hi, I made this. DON'T USE THIS IN PRODUCTION! I'm rewriting it. Docs are bad, it's not accessible. Etc. new version uses base UI primitives. It's about 60% done. Thank u for the shout-out! Anyone with questions email info@chainlift.io
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@krealdesign You're telling me! All my design work is on dense, highly technical desktop apps. I'd have better luck going viral reading the ingredients label off a bottle of Windex
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Got you!
Yeah man it’s the toughest one but I don’t see the pivot any other way than just doing concept brand work and posting it.
I got two case studies coming to show which will be the cornerstone and I’ll move it up from there.
Overall I think it’s much easier to get eyes on brand work over the web one so it’s promising hahah. @realgarrettmack
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It took me 8 years of designing for web to realize my focus should be elsewhere.
Yet, I am extremely grateful for everything it taught me:
- Proper client communication
- Handling the processes A-Z
- Taking big chunk of responsibility
- Complete design process
- Understanding & application of strategy, marketing and offer building
- Visual taste
Why did I pivot to branding?
Staying in web makes me more of an information architect rather than a creative. I can do it well, but I deeply felt I want things exactly opposite and be more hands-on creative guy.
Why it took me so long to realize?
- I was scared of change
- Afraid to loose the client pipeline
- Keeping the focus on money over the fun & joy for myself
- Lack of visual / graphic skills (or my thinking of such)
- Thinking I need to know everything and have 10 big name projects under my belt to even offer it (aka imposter syndrome)
It was only two client requests for brand identity that I decided to say yes to, that took me to this realization. And I suddenly saw that almost 90% of the strategic side of things is what I could take over from my web design process.
Will I still do web?
Totally, as it’s an undeniable part of one’s brand. From now on it will not be the main offer though, and I will only be doing it for my past clients and those who value branding first, so that I can align the website the best way possible.
It’s still a lot to learn, but I’m excited as ever and can’t wait to see what work the 2026 will bring.
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Crazy coincidence, Google paid *me* $1999 to promise never to never step foot in Mountain View again (seriously though, fantastic work)
Amn || Designer@amnxnet
Google paid me $1999 to create this video… 📩 open for work!
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@krealdesign I guess by gap I meant if you've got a portfolio filled with web stuff and that's where all your experience is how are you managing the transition towards establishing yourself as more brand focused? Although I guess the answer is probably just.... do more brand, haha
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It’s quite hard for me too especially coming from web, as my mind got fairly limited thinking in landscaped boxes.
But that pushes me to learn more on graphic design fundamentals etc, which is mega fun :)
In web most weight is on the copy, which for me is harder to guide over visual direction in branding.
Not sure if I got you on the “gap” question.
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@kanhamehers @elevenlabs That easing on the menu scroll starting at 0:08 must have been such a hassle! Did you have to manually tweak all those keyframes one by one?
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@osmosupply I'm always a big fan of the CSS vanilla solutions, but does this leave it to the dev to make sure they don't place it anywhere that would cause clipping? (i.e. part of it extending beyond the viewport)
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@chainliftio
reason #192 to design with LiftKit: unintentionally satisfying lines of symmetry start to pop up as you work... (screenshot from upcoming new version of liftkit docs)

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@mbritton Next time it happens to me I'm gonna try saying "No. AI uses ME."
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@enjojoyy Have you considered ordering 4 rubber ducks but accidentally ordering 40 so now you have 40 rubber ducks in your shower? Because i haven't regretted it, personally
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wanna look good without looking like everyone else? the upcoming version of LiftKit Docs will have a live, interactive module for every component that auto-syncs with your global theme. So you can be unique without having to rewrite the code yourself.
chainlift@chainliftio
Working on interactive modules for LiftKit Docs that allow you to test component props in realtime with live visual examples and copypastable usage code. Still lots of work to do, but very exciting.
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Garrett Mack retweetledi

Corporate babying is a disturbing design trend. Putting confetti and unicorns and emojis all over the place to make a productivity app feel more personable is offensive. #chainlift #designtrends
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LiftKit for Tailwind community plugin now available! Thanks to Jaydip Sanghani (jellydeck on GH) for contributing.
github.com/jellydeck/lift…
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It's not that iPhone users are stupid. The green bubble hate comes from the low contrast. White text on that lime green causes eye strain and headaches when reading the messages. It's ridiculous. #chainlift #iphone
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Kindness in leadership isn't about telling people what they want to hear. It's about being honest and constructive. Talk about the work, not the person. For example, instead of saying, 'You should have done this,' say, 'The design is lacking this.' #chainlift #leadership
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The best design request I've ever said yes to was to make a corporate landing page that was vague, weird, and impossible to tell what they actually do. I've been waiting for this moment my entire life. #chainlift #uxdesign
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