Saul ⚜️
10.3K posts

Saul ⚜️
@refinedmarketer
Make your own luck
London, England Katılım Temmuz 2022
1.2K Takip Edilen3.8K Takipçiler

Anyone have connections to an organic content savant looking for next big opportunity?
We spend millions per year on paid ads now, and would ideally like to do the same on a scalable content machine.
Looking for an intro to someone that could be the brains behind that.
Current thought is multiple accounts, short & long form YouTube, IG, X… kinda like an in-house barstool type media machine.
Secondary goal is views/audience but primary goal is customer acquisition, which requires a slightly different approach than your typical “influencer” content strategy.
Person would come up with content strategy, validate ideas one at a time, then build production team to scale it…and move onto testing/launching next idea. (Think: end up with multiple channels with their own ‘branding/faces’.)
Hardest part of this will be hitting performance numbers. We can take bets / invest in content that will take time to pay off — but within reason, this will be run like paid ads. Need to hit a certain payback timeframe (ex. spend $50k/mo on content but need to make back a certain “roas” relative to the fixed costs of the team/expenses.)
The benefit of this approach is if we get “profitable” (even breakeven) on content we can literally scale spend infinitely the same way we’re spending more on paid ads over time.
Will likely require being scrappy early on. I’ve worked with some big YouTube brands before and the slowness/crazy expenses to produce videos and test/iterate new ideas is nuts. Can’t blow money on unnecessary bs.
Couple qualifiers:
-This person has to have quantifiable previous experience that can be pointed to (ex. “I’ve literally built these YouTube channels & hired/trained/managed the production teams myself.”)
-Not looking for consultant or agency. To pull this off, we need it in-house, as this is a long term bet (and goal is to literally scale this exponentially as business grows).
Ideally, would treat comp for this like a business partner — id prefer performance based with no cap (ie. revenue-split, and/or equity) plus solid base pay. We could just do straight cash comp but imo the right person for this will want to bet on themselves and have unlimited upside etc.
Rn just looking for intro, not rushing into this before finding the right person to lead it.
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11.5Million in 10 Days using superwave.ai
Our most successful case study, is projected to make 100M in the next 30 days.
200k emails a day using 100 domains
Showcasing the ability to scale using our infra over the next few days
Comment "SW" to stay looped in

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Everyone wants the same things you do bro.
The fast cars.
The pretty women.
The baller lifestyle.
Retiring their mom.
Etc. etc.
Understand on a deep level that the desire alone does NOT make you special.
Within the group of people who want more out of life are 2 sub categories:
The people who are too lazy to get after it, who end up suffering
The people who understand that they must suffer TO get to it
The suffering is actually guaranteed.
Either you suffer through the hard work and build the life you want.
Or you suffer the pain of regret, lying to yourself that things ‘aren’t actually that bad’
When actually you view yourself as a failure.
That’s the bad news.
The good news?
For the most part, your competition is so ridiculously weak that pushing through the urge to procrastinate, give up early or go to sleep as soon as they’re tired (lmfao) already puts you in the top 1%.
Even then - the top 1% isn’t even going to get you exactly what you want.
You have to shoot for top 0.1%.
Minimum.
If that’s not you - unfollow me ASAP.
Don’t want my following filled with limp mfs.
If you’re still here.
Happy to have you.
And stay tuned for more game.
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No one gives a fxck about your excuses bro.
Watched a crazy Louis Theroux prison documentary recently and one of the interviews really stood out to me.
One of the inmates kept repeating a catchphrase:
GABOS
Game Ain’t Based On Sympathy.
And it’s true.
The girl of your dreams doesn’t want to be with you out of pity. She wants to be with a boss.
The social circles you want to move in won’t accept you because they feel sorry for you.
They want to hang out with other high quality people.
The clients you want won’t pay you fat retainers because you really want to buy a lambo or retire your parents. They want the highest quality service at the best possible price.
The only way to truly get what you want is to serve other people’s selfish best interest.
Become as valuable as possible.
Make yourself heard.
Shake as many hands as you can.
Create a dent in the universe and force it to submit to your will.
Because the truth is, life is competitive.
Most of the people reading this WON’T get what they want in life.
Most of them will give up on their dreams and eventually settle for a life that would have disgusted them just a few years earlier.
I can say this - because I’m not selling a course.
I’m not here to tell you sweet lies.
I’m here to tell you the truth.
Take this knowledge with you and use it as fuel. Empower yourself.
Grind.
Fail.
Get back up.
Win.
- Kyle.
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Must go above and beyond
Friend of mine (very smart, good but not outstanding CV) had a final round tech sales interview for a competitive role
He prepped for a few hours the night before and put together a presentation on exactly how he could add value, with a few detailed proposals for generating new opportunities (graphs, flow charts, studies to back up his claims)
Decided ahead of time he would give them no choice but to make him an offer.
And they did exactly that
Winners find a way
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