david rager

@saturnyunho NASA understands the demand, but they are federal institution and tax payer funded. There are a lot of serious laws that outline how and where funding can be spent. They are funded to explore space, and have a marketing budget of $0 - yet they have an enormous brand value.

RISE PLUSHIES ???? NASA THANK YOU

@jessalanfields Thanks Jess! Replys are from David the civilian 🤣. He can accept a coffee next time he’s in Houston without any paperwork requirements. Glad to be able to share some of the complexities of comms at NASA, from what I hear.

@regard David I just realized you’re Creative at NASA. Thank you for your contribution and wisdom here. I would LOVE to buy you a coffee someday if you live in Houston.

8-year-old Lucas Ye designed the viral plush toy “Rise” for NASA’s Artemis mission, but 1. Why didn’t they have these ready for purchase? Now it’s ripped off all over 2. Lucas deserves royalties, which would pay for his college and more - no word on that Make it right NASA

@jessalanfields @elonmusk No doubt. He’s and his family are also a wonderful human beings from what I hear. Between my fav photo and being a Californian I couldn’t be more happy his design was chosen.

@regard Thanks David for meeting me in the middle. Maybe @elonmusk or someone else big in space tech can help the kid. But he does deserve a lot of credit for helping Artemis be a viral phenomenon, and I think that’s worth a lot

@jessalanfields Absolutely. Hopefully vendors who are able to do sownthibg positive see this thread

@jessalanfields That’d be for the ethics and legal folks to work out. There are certainly federal endorsement laws that would be a factor. Additionally those conditions would likely create a contract requirement and extra time / expense. Plus auditing and accountability.

@regard I see no reason that merchandise review and approval could not be contingent on rewarding a design contest winner

@jessalanfields NASA itself does not see any monetary return from any merchandise sales. Any funds received by NASA is returned to the treasury. Per federal code.

@regard I understand your point, but they are working on this deal now. They can and could and should stipulate that whomever produces the official plush pays a royalty to Lucas — say, 10%

@jessalanfields @spacewithtina The space center is run by Delaware North, not NASA

Actually 1. They’re already planning on it 2. They have a deal with a company that makes plush planets you can buy in the NASA gift shop at Johnson Space Center and perhaps elsewhere 3. NASA makes merch deals with a zillion companies, like Omega, and others 4. This is a kid and he deserves it

@jessalanfields NASA doesn’t make products or sell merchandise. They do have NASA Exchanges that serve the employee population which generally stock simple off the shelf items they buy wholesale.

No matter what you think about one #NASA project or another there's no doubt that @NASA is cool/hip - with branding visibility near the top - globally. H/T David Rager @regard Let's see what @rookisaacman does with this ;-) "Nasa on the fashion frontier" usatoday.com/story/studiog/… #softpower

So proud to have been a part of making this happen @nasa @MuseumModernArt

Branding NASA's Europa Clipper linkedin.com/pulse/branding… #NASA #Europa @EuropaClipper #EuropaClipper #astrobiology

@NASAWatch @EuropaClipper 🚀 !

@joebarnard A lot of folks like peanut butter and chocolate. They often like peanut butter & chocolate.

Imagine thinking the NASA Meatball is better than this smh 🙄

〈( ^.^)ノCheering for @NASAEarth in 2nd place in #Webbys People’s Voice! RT + VOTE: vote.webbyawards.com/PublicVoting#/…ヽ(^。^)丿

@joetrainorjunk I think you’re making my point. Blurring lines and sharing art and ideas was part of it. Even Gilman Street acknowledged its dogma wasn’t always productive, whatever the books say, I played there in the late 90s/00s when those conversations were very active.

@regard REM was an indie band when MM toured w them. Being influenced by jazz certainly by 80s wasnt really pop culture, and yea they liked some classic rock due to their age yea, Fugazi played bigger venues cuz they were popular underground band, plenty of indie bands play large venues?

We need reaffirm the lines between underground culture and pop culture. These lines being blurred has done no net good for counter culture, its made it worse and infused a capitalist mind set into a space that should be a reaction to mainstream not a cheaper mirror of it.

@joetrainorjunk Sure. Fugazi would also play the O2 forum and L’Olympique as well as a vets hall.. Minutemen would tour with REM, and were influenced by jazz and ccr. All about getting their message and art out there, not drawing lines between groups/audiences.

@regard Necessity and inventiveness are usually traits of underground culture, and lack of funds. Fugazis whole thing with never making merch and charging 5 bux for a show, thats pretty anti mainstream? Minutemen....made their own world in within punk. Idk what yr talking about lol.

@joetrainorjunk I feel like we could read the same words in a book and you’d see division where I see necessity and inventiveness. The bands I think of weren’t usually motivated by shutting things out, quite the opposite. The Minutemen? Even Fugazi used the mainstream to reach their own ends.

@regard Lol wat have you read any book on punk,hc or indie rock cuz yes they were building new walls to shut out mainstream and build new worlds that rejected it