Mike Jones

“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.” - Steve Jobs

How would you describe Walgreens in three words or less? I'll start: "11PM Gets Weird"

"Your culture IS your brand." - Tony Hsieh

How would you describe Patagonia in three words or less? I'll start: "Luxury Outside"

There are more streaming options than ever, but somehow the experience keeps getting worse. More subscriptions, less consistency, and way more friction than there used to be. We unpacked what’s behind it and what might change next. Watch here: youtu.be/XPqqbi27PWY?si…

“Determine never to be idle. No person will have occasion to complain of the want of time, who never loses any. It is wonderful how much may be done, if we are always doing.” - Thomas Jefferson

Instagram and other sites should At least have an option to let you block all AI made content.

@ZubyMusic "Keep low, look up, and press forward." Advice from pastor RC Chapman to a 19th century missionary. Seems pretty applicable to all of us, in any era but especially right now.

I went to church in Dubai yesterday (Palm Sunday) and the service was absolutely packed. Men, women, children, and noisy babies (including ours) from all over the world. Even with missles and drones flying overhead daily, people are keeping calm and carrying on. 💜

How would you describe Lyft in three words or less? I'll start: "Pink Uber"

Your brand has values, but do they actually mean anything? Most companies say they value things like honesty, authenticity, or excellence, but when those get tested…they’re often negotiable. And if they’re negotiable, they’re not values. This video will challenge how you think about brand values and help you uncover what actually drives your business. Watch it here: youtu.be/Q_lZxocUESw?si…

AI isn’t the problem, but it’s not the answer either. Everyone was talking about AI, and then Pepsi drops a Super Bowl ad that just…tells a good story. And it works. Meanwhile other brands are still leading with the tech and wondering why it’s not landing. This breakdown gets into why that ad worked and what brands are getting wrong about AI right now. Worth the read: resoundcreative.com/ai-vs-storytel…

“Whenever an individual or a business decides that success has been attained, progress stops.” - Thomas J. Watson

How would you describe ChatGPT in three words or less? I'll start: "Fast College Intern"

Most firms try to fix brand problems with a telescope. They look outward toward competitors, trends, messaging, visuals. But real brand discovery actually requires a microscope. The real work is looking inward to understand the identity that already exists inside the firm. This article is about why that shift matters and why many professional services firms slowly become commodities without realizing it. Read here: resoundcreative.com/suffering-from…

“Letting go and trusting others to do things well is one of the more challenging aspects of being a leader of a growing organization.” - Verne Harnish

How would you describe Capitol One in three words or less? I'll start: "Jennifer Garner Only"

Conferences can either drain your budget or become one of your most powerful relationship building tools. This article explains the difference. Read it here: resoundcreative.com/the-business-d…

“It takes 20 years to build a reputation and five minuted to ruin it. If you think about that you'll do things differently.” - Warren Buffett

How would you describe NHL in three words or less? I'll start: "Five for fighting"

Many professional services firms think branding means logos, taglines, and websites. While those things matter, they are not the brand. Your brand is your firm’s identity. This article explains why discovering that identity is one of the most powerful ways to escape commodity pricing and create real differentiation. Read here: resoundcreative.com/suffering-from…