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@Codie_Sanchez @gohighlevel has been doing this for several years. Beyond that, I see a new startup for this every week.

One of the most overlooked AI opportunities in the next 24 months is voice agents for boring businesses. Every HVAC, plumbing, and pest control company in America is sending calls to voicemail after 5pm. One AI voice agent fixes it overnight. Most owners have never even heard of this technology, yet alone know how to implement it. The person who packages this up and sells it to 500 of them is going to be very rich...very quietly.

"Gen Z home ownership is only slightly below what it has been historically for the age group." — Doug Garnett, BrainTrust

"Gen Z is about to inherit the greatest transfer of wealth from Boomers in history. This is short-lived. And those who are shopping now, who may be renting will remember those who continued to court their business." — Bob Phibbs, BrainTrust

Kroger and Albertsons: 2 years, $20B merger still in regulatory limbo. Final outcome expected by June. One of the longest pending deals in grocery.

McDonald's launching 3 new refreshers (strawberry watermelon, mango pineapple, blackberry passion fruit) and 3 crafted sodas (Sprite Berry Blast, Orange Dream, Dirty Dr Pepper) on May 6.

Subway launched its first-ever value menu. 15 items under $3. The fast food price war just escalated.

US economy: 3.2% inflation + lowest jobless claims since 1967. Consumers are working, spending cautiously. Not bad. Not great either.

Costco quietly added bottled water to its $1.50 hot dog combo. Members complained. Costco walked it back — then brought it back again. Classic.

Target opened its first-ever "receive center" facility in Houston. $265M installation. 185 new jobs. Not a store — a logistics hub.

Home improvement retailers are optimized for ownership. Gen Z is renting. The gap isn't going away. "They don't lack purchasing power — they lack inheritance." — Gary Sankary, BrainTrust

Home improvement retailers face Gen Z homeownership crisis. But Doug Garnett isn't buying the panic. "We may be returning to a historical norm where homeownership simply isn't available to the masses, and touch-up paint won't make up that gap." — Gary Sankary, BrainTrust

Home improvement retailers face Gen Z homeownership crisis. Doug Garnett isn't buying the panic. "Gen Z may be returning to a historical norm where homeownership simply isn't available to the masses, and touch-up paint won't make up that gap." — Gary Sankary, BrainTrust

Gen Z isn't buying homes. But they're still renters. So why is every home improvement retailer ignoring them? "They don't lack purchasing power — they lack inheritance." — Gary Sankary, BrainTrust

McDonald's launching strawberry watermelon and mango pineapple refreshers in May. Plus three new crafted sodas. After years of refusing to expand beyond core, they're going all-in on new formats.

Subway launched its first-ever value menu. 15 items under $5. The QSR value war is now a full-blown arms race.

US economy: 3.2% inflation + lowest jobless claims since 1969. "Companies in AI are on fire. Meanwhile, middle-income households are still struggling." — Heather Long, economist

Costco quietly added bottled water to its $1.50 hot dog combo. 40 years. Same price. Same dog. That is the brand.

Home improvement retailers have a Gen Z problem: existing home sales down 40% since 2021. Wayfair down 4 of 5 years. Lowe's down 10% in 4 years. "We may be returning to a historical norm where homeownership simply isn't available to the masses, and touch-up paint won't make up that gap." — Gary Sankary, BrainTrust