Rich Schefren

Most people are writing AI prompts like instruction manuals. Step 1. Step 2. Step 3. Format it like this. Use this tone. Keep it under 200 words. That's not a brief. That's a cage. AI doesn't need your process. It needs your outcome. "Double my email open rate" beats "write a subject line, then a body, then a CTA" every time. Delete every line in your next prompt that describes HOW. Replace it with one line that describes WHAT needs to be true when it's done. The quality jump will surprise you.

In 2007, I wrote the Internet Business Manifesto. It was downloaded 5 million times and shifted the entire industry from chasing traffic to fixing the business engine. That thesis still holds. Most 7-figure businesses don't have a traffic problem. They have a conversion architecture problem. More traffic into a broken engine doesn't fix the engine. It burns it down faster. Before you run another ad — map your conversion path end to end. Find where you're losing people. That's the only work that matters right now. Fix the model. Then run the ads.

What are some cool things you have been doing with AI recently?

Your AI has amnesia. Mine doesn't. That single difference explains more than everything else combined. My AI knows who I am. What I know. What I've built. It lives inside my information world. Yours starts from zero every session. Memory isn't a feature. It's the moat.

I've spent 20 years as the strategist behind the gurus — coaching Russell Brunson, Ryan Deiss, and Frank Kern before they became household names. Here's what I'm watching right now. There are two kinds of entrepreneurs using AI right now. Prompt Users: ask AI to do tasks. Get mediocre output. Get frustrated. Give up. System Builders: build AI into the architecture of their business. Get compound results. The gap widens every day. The difference isn't the tool. It's the decision about what the tool is for. Prompt Users rent AI. System Builders own it. Which one are you building toward?

AI Imprint Challenge — free, 3 days, starts Feb 24. Why your AI isn't working. The calibration system that fixes it. Your first 24 hours with the new approach. bit.ly/3ZRYtRa

3 billion tokens processed in 23 days. Not my team. Not my company. Just me. That's roughly 18 years of nonstop reading — compressed into February. Here's why. 🧵

When you feed AI 3 billion tokens of context — your voice, your frameworks, your client data, your market research — the output stops sounding like a chatbot and starts sounding like you at your best. That's what we're teaching starting tomorrow.

Here's what most "AI experts" won't show you: their usage dashboard. Because talking about AI and actually USING AI at production scale are two completely different things. The gap between most AI advice and actual AI results is an input problem, not a prompt problem.

I'm launching three AI events for entrepreneurs: Tomorrow: AI Imprint Challenge (free) This weekend: Connect the Dots to Riches March: Force Multiplier 3 billion tokens of input went into building what these events deliver.

Working With Ai x.com/i/broadcasts/1…

Claude Code and Obsidian - Magic x.com/i/broadcasts/1…

WOrking with my Ai - Claude in Obsidian x.com/i/broadcasts/1…

What if you didn’t need a human to have a skill? What if you could just program the skill? And what if that skill made fewer mistakes, worked 24/7, and outperformed any human… including you? I asked this to a room full of successful entrepreneurs last week. They looked at me like I’d just asked, “What if gravity stopped working?” So I showed them. I had an AI agent analyze every team meeting for the year, every Slack message, every sale, every payment — and deliver a strategic summary in minutes. A task that would take a highly paid professional a month… or more. The room went silent. And then the questions started. Because that was just the beginning. I can now: – Build and launch a full campaign in under 30 minutes – Turn an 8-hour role into 1–2 hours a day – Multiply any person in my business into the equivalent of 1,000 productive people Why? Because the skills companies spend years recruiting for… I’m programming overnight. Here’s the part you need to understand: Big companies are figuring this out right now. Every day you wait, they’re building systems that make your “hard work” look like slow motion. The good news? Most people in your market still have no idea this is happening. And even the ones who do… don’t know how to do it. I know this because I’ve spent the last few months working at the absolute cutting edge of AI — 12 hours a day, 7 days a week. And you’ve got about six months before this becomes common knowledge. That’s your window. So here’s what I’m doing: I’m inviting 10 people to my house to show them exactly how I’m using AI. It’s called Connect the Dots to Riches. And I promise this: Anyone who lets me show them how I’m running AI will leave with the biggest advantage I’ve ever given. And those advantages have helped create: – A billion-dollar company in a single year – Over $15 billion in results across countless entrepreneurs If you’re interested, don’t wait. We only have a few spots left. 👉 Send in your application now: docs.google.com/document/d/1xn…

Running Claude Code In Obsidian x.com/i/broadcasts/1…

Have you ever noticed that the biggest opportunities always look "too easy" to the people who miss them? Because right now, most entrepreneurs think the key to winning with AI is... • Better prompts • Cooler tools • Automating a few tasks • And maybe hiring someone who "gets it" But what if I told you it's none of the above? Now, I gotta admit — I saw a lot of this AI change coming. But I had no idea how much was going to change... and how fast it was all going to happen. And I've been at the forefront of every major shift online for 25 years. In 2007, when I invented the automated webinar, we were getting 80% show-up rates and 10% conversion rates. We ran them every hour of every day. Most people had no idea it was even possible. When I wrote the Internet Business Manifesto — the first lead magnet that went viral — I made $3.5 million in two months. So what did I do? I wrote seven more reports over the next 18 months. Here's what I've learned about those pivotal, breakthrough discoveries: The window between "insider secret" and "common knowledge" is where fortunes are made. And right now, that window is WIDE open with AI. But here's what keeps me up at night... Most entrepreneurs I talk to are still playing around… dabbling… and experimenting with ChatGPT like it's a novelty. Meanwhile, a small group of people have figured out how to: → Turn every course they've ever bought into an AI agent that delivers the OUTCOME — without learning anything → Go from idea to live campaign in 30 minutes → Have AI review every team meeting, every Slack message, every sale for the year — and deliver a strategic summary in minutes → Turn every person in their business into the equivalent of 1,000 The skills most businesses spend years recruiting for? They're programming them overnight. And you? You're still trying to figure out which AI tool to use. I don't say that to be harsh. I say it because I've watched this movie before. Every time there's been a major shift — lead magnets, automated webinars, the attention economy — the people who moved FIRST captured advantages that compounded for years. The people who waited? They spent the next decade trying to catch up. This time, the gap will be bigger. And it will happen faster. Let me tell you what happened just last week. I started calling some of my former clients — people who are now much more successful than me. Russell Brunson… Ryan Deiss… people at that level. And I said something I've never said before: "I don't know what you're doing. I don't care how swamped you are. If you can spare a day and fly to my house, I know I can change your life in one day." These are people who have EVERYTHING. And they're rearranging their schedules to come. That's how certain I am about what's happening right now. I'm sure you're thinking: "Rich, I've heard a thousand AI promises. Everyone's claiming this is the future. Why should I believe you?" Good. Skepticism is a sign of intelligence. But ask yourself this: How many of those people invented the automated webinar? How many wrote the first viral lead magnet? How many have helped clients generate over $15 billion — including taking one company from $220 million to over a billion in a single year? I don't make promises I can't deliver on. I never have. But I am absolutely certain that anyone who comes to my house and lets me show them how I'm running AI will leave with the biggest advantage I've ever been able to provide. And the advantages I've provided have made one company over a billion dollars in a year. In addition to creating countless entrepreneurs with an extra $15 billion in results. Read that paragraph again. Let it sink in. So here's what I'm doing. I'm opening my house. The same place I hosted Brunson, Deiss, Perry Marshall, and the Agora team for a 24-hour livestream when I launched my flagship offer, Steal Our Winners. And this time it's an event called Connect the Dots to Riches. You come here. You watch exactly how I'm using AI to run entire areas of my business. Then we sit down in front of YOUR computer and we don't leave until your system works like mine. You leave with: Complete AI agent teams installed and working Skills you've always wished you had — now programmed and ready Every course you've bought turned into an executing agent The ability to turn complexity into a weapon instead of a limitation But more than that — you leave as someone who's no longer playing catch-up. You become the person your competitors are trying to figure out. The one who seems to execute at impossible speed. The one who launched that campaign, built that system, scaled that offer while everyone else was still "researching AI tools." It’ll bring you a total identity shift. And one more thing about windows of opportunity: They close. More wealth is going to change hands in the next 6-12 months than any period I can remember in 25 years online. I've retooled my entire business to capture it. I'm teaching my whole team AI next week. And for the first time in years, I can't pull myself away from my computer at night because there's so much I can do, so fast. The new winners are being determined RIGHT NOW. Six months from now, you’ll either be the person who seized this moment — with agent teams running your business, executing at 1,000x speed, wondering why you ever did things the old way... Or you'll be watching those people from the outside, kicking yourself, trying to catch up to a lead that gets bigger every day. There is no third option. If you're not leveraging AI at this level, you will be left behind. And then you will be out of business. There's no question about it. So it’s time to Connect the Dots to Riches. Come to my house. See how I'm doing it. Leave with everything you need to win. And step into the greatest wealth transfer we’ve ever seen with the most valuable skill the world has to offer. Click the link below for a spot at Connect the Dots to Riches now: docs.google.com/document/d/1xn…

See this Instagram video by @therealrichschefren instagram.com/reel/DTInAc6CA…

The platforms have passed a terrifying threshold. Google recently reported that over 51% of searchers never leave Google. That means they control the traffic, the answers, and the outcomes. It’s already hard to pull people off-platform. It’s about to get way harder.

@TomSharpsays dropbox.com/scl/fi/os668rn…

@richschefren I still remember that report - how many years later? It was awesome! Would love to get my hands on a pdf version to re-read it.

I wanted to learn Theory of Constraints. But I knew I wouldn’t really learn it… unless I had to sell it. So I wrote a report that started with this: “What if your success isn’t based on what you know, who you know, your offer, niche, passion...any of it?” Because all of that? Just potential. Your success is your potential minus your constraint. And most people just keep adding more potential and wondering why they’re still stuck.