Rich Webster
4.8K posts

Rich Webster
@richwebz
⚬ inner entrepreneurship. ⚬ writing & advising entrepreneurs ⚬ creativity + pricing + inner work




I’ve long suspected that traditional goal-setting is on its way out The old SMART framework just doesn’t fit today’s unpredictable world But what should replace it? In my latest blog post, I explore an alternative approach, outlined in "Why Greatness Cannot Be Planned" by Kenneth Stanley and Joel Lehman Instead of rigid objectives, the authors suggest a more dynamic, creative approach Here’s what they recommend: 1. Optimize for novelty and interestingness 2. Follow your gut instinct about which direction is most promising 3. Hold your plans lightly and be open to changing direction 4. Pay attention to the past 5. Double down on what makes you unique 6. Collect stepping stones If you’ve ever felt stuck or uninspired by goal-setting, this will challenge you to think differently
















