Rikki Lear

@SAFCsource Saw him live and he was absolutely shocking. Wouldn’t get close to the first team for a Premier League club. Looked League One level at best

Ajax striker Brian Brobbey is being 'seriously considered' by Sunderland. #SAFC [AD] ad.nl/voetbal/spel-o…

@JackDunn1973 You have to have to leave 3k for away fans and 10% for general sale apparently

Find it crazy how a 46k seater stadium (taking out away fan allocation) can only sell 38k season tickets. Surely there isn’t 8k in corporate and segregation

@Capt_Fishpaste I’ve said exactly the same. I can’t understand why in these last few games we haven’t even tried it. On paper it should work: Mayenda Isidor Le Fee Roberts

The Wilson Isidor thing is weird. We spent all spent the first few weeks arguing about if he's a left winger or a striker, RLB comes out and says he sees him playing from the left, then the sum total of him playing left wing was a 17-minute debut at Portsmouth. #SAFC

@nick_eubanks Leads

Agency folks... Who wants to see a step by step process for generating consistent, qualified leads? Reply LEADS and I'll send you something special. No catch, seriously.

What are your thoughts on the rebrand video everyone in marketing is talking about? #marketing #jaguar #branding #advertising

As a Sunderland fan I’m dreading the year we go back up. For 80% of clubs the PL is a miserable place; dead atmospheres, players who don’t care and getting beat the majority of the time. The odd upset or cup run but I’d rather be able to win the league & stay in the championship

Have you got any examples of marketing that's worked for you or on you but there is no way to track it?

Whether it was prospects or candidates, I’m certain we won many of them over because of that personal connection they felt before we’d even met. We had an untraceable brand advantage.

A message for all marketers that need to hear it: Do the right thing, even if you can’t track it. We’ve come through a phase of marketing obsessed with tracking and cutting channel spend towards channels which can prove ROI. 🧵

@SAFCPaddy Class player but playing out of position (and still doing well enough)

Do people actually think Neil is bad? He’s arguably been the best player on the pitch both games since the break

Those are my key tips for a simple but effective generative AI process. What would you add or what has worked for you? 🤔 I’d love to hear your thoughts and keep learning 🙏

5.Self-review from the opposite side 🔄 Finally, ask the AI to review its own work. For example, “Now, pretend you’re the person reading this—what feedback would you give? What can be improved?” This extra step has helped me refine my outputs and add more value.

💡 A Simple but Effective Way to Work with Generative AI 💡 I’ve refined an approach that consistently gets me better results. If you want a simple but effective process here is what I would recommend (number 4 was the biggest game changer for me):