

Foxy
29K posts

@ritely
People intelligence for recruiters, HR, universities, investigators. 60-section OSINT dossiers. Compare those in your short-list. Zero involvement by applicant
























New channels look unprofitable when you measure them like the old ones. Facebook looked unprofitable in 2013 when brands measured it like search. No purchase intent. Low ROAS. "Brand awareness at best." Then a few brands realized Facebook wasn't for catching demand. It was for creating it. They built billion-dollar companies while everyone else was still arguing about ROAS. TikTok Shops is getting the same treatment. I've run paid acquisition across every major platform for 20+ years. The pattern hasn't changed. You get good at measuring one channel, apply that ruler to the next, and call the new one broken when the numbers don't match. The skeptics aren't wrong about everything. On-platform margins are thin. The buyer skews young and promo-driven. Most brands won't crack it. But the real question isn't whether the channel is profitable on its own. It's whether you know how to make a new demand creation channel work for your business. Every great channel looks broken to the people who can't make it work.




@HubSpot add-on in Marketing - AEO (Answer Engine Optimisation), pretty impressive and simple start with AI marketing-ops from an operator's perspective. And add-on next SEO, #AEO would be a window for realtime impact tracking, adjustment suggestions and reporting. I'm sure there is much more in depth, but with a quick test and play highlights key AI enablements in nutshell : + Tracking brand visibility score across AI engines (@ChatGPTapp , Gemini, @perplexity_ai ) + Shows sentiment are mentions positive, neutral, or negative? + Surfaces which prompts are triggering your category and whether you're in the answers + Reveals which domains AI is citing in your space (your competitors likely already know) +Turns all of that into prioritized, actionable recommendations Why it matters operationally: AI visibility is becoming a pipeline metric, not just a branding one. This would one way to connect the dots of direct or indirect impact of AI citations on your brand, and sentiments at the earliest stage of the buyer journey. Before intent. Before your SDRs ever get a shot. (attached- test views)