Robert Brady

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Robert Brady

Robert Brady

@robert_brady

PPC wizard and all-around internet marketer. Loves skiing, golfing, ultimate frisbee & mountain biking.

Idaho Katılım Aralık 2008
937 Takip Edilen5.9K Takipçiler
Melissa Mackey
Melissa Mackey@Mel66·
OH MY GOD EVERYBODY I'M BACK ON MY OG ACCOUNT
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Robert Brady
Robert Brady@robert_brady·
@NeptuneMoon @homemadehooplah Depends on whether you're a shareholder or not. And devil's advocate, but a lot of pension funds & retirees are BIG shareholders.
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@homemadehooplah Oh FFS These guys could make the world a better place, but just nah? And no awareness of how much of a selfish,self absorbed prick they sound like. Or more likely the just don’t care. Shareholder value does not equal human value.
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Chrisy | Homemade Hooplah
Chrisy | Homemade Hooplah@homemadehooplah·
Says the guy whose employees pee in bottles, who has single handedly forced more small business to shutter than any other corp in history, and who is actively planning to replace countless workers in warehouses & factories for companies with robots These people are abhorrent
CNBC@CNBC

Jeff Bezos: "If I do my job right, the value to society and civilization from my for-profit companies will be much, much larger than the good that I do with my charitable giving."

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Robert Brady
Robert Brady@robert_brady·
@DavidDJJames Stay put. If Washington gets antsy, offer them a swap with a 2nd rounder thrown in.
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David James
David James@DavidDJJames·
What would you trade to get AJ Dybantsa?
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Ishan - Google & Youtube Ads
Ishan - Google & Youtube Ads@ishankhatri_·
Most people launch PMax and “wait for it to learn”. That’s how budgets get burned. In Google Ads: First 12 hours of channel distribution = everything. If your campaign starts like this: Heavy Display Discovery / YouTube impressions …there’s a high chance it never properly shifts to Shopping later. You’ve already trained it wrong. What we do instead: Check channel performance within first 6–12 hours If Shopping isn’t picking up → intervene early Don’t let the algorithm drift into low-intent inventory PMax doesn’t magically “figure it out”. It follows early signals. Bad start = bad trajectory
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Robert Brady
Robert Brady@robert_brady·
Interesting stat from Pinterest: 73% of ad impressions occur in Search results pages on the app/website #ppcchat
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Robert Brady
Robert Brady@robert_brady·
Not very confidence-inspiring Copilot. Straight up wrong, but presented like fact.
Robert Brady tweet media
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Julie F Bacchini
Julie F Bacchini@NeptuneMoon·
@beyondthepaid More excuses for a product that can’t live up to its extreme hype. Also notice the shifting of poor results from the product to the user.
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Melissa L Mackey
Melissa L Mackey@beyondthepaid·
Again. What are we even doing? How does AI get anxious? What is happening here?????
Ole Lehmann@itsolelehmann

anthropic's in-house philosopher thinks claude gets anxious. and when you trigger its anxiety, your outputs get worse. her name is amanda askell. she specializes in claude's psychology (how the model behaves, how it thinks about its own situation, what values it holds) in a recent interview she broke down how she thinks about prompting to pull the best out of claude. her core point: *how* you talk to claude affects its work just as much as *what* you say. newer claude models suffer from what she calls "criticism spirals" they expect you'll come in harsh, so they default to playing it safe. when the model is spending its energy on self-protection, the actual work suffers. output comes out hedgier, more apologetic, blander, and the worst of all: overly agreeable (even when you're wrong). the reason why comes down to training data: every new model is trained on internet discourse about previous models. and a lot of that discourse is negative: > rants about token limits > complaints when it messes up > people calling it nerfed the next model absorbs all of that. it starts expecting you to be harsh before you've typed a word the same thing plays out in your own session, in real time. every message you send is data the model reads to figure out what kind of person it's dealing with. open cold and hostile, and it braces. open clean and direct, and it relaxes into the work. when you open a session with threats ("don't hallucinate, this is critical, don't mess this up")... you prime the model for defensive mode before it even sees the task defensive mode produces the exact output you don't want: cautious, over-qualified, and refusing to take a real swing so here's the actionable playbook for putting claude in a "good mood" (so you get optimal outputs): 1. use positive framing. "write in short punchy sentences" beats "don't write long sentences." positive instructions give the model a clear target to hit. strings of "don't do this, don't do that" push it into paranoid over-checking where every token goes toward avoiding failure modes 2. give it explicit permission to disagree. drop a line like "push back if you see a better angle" or "tell me if i'm asking for the wrong thing." without this, claude defaults to agreeable compliance (which is the enemy of good creative work) 3. open with respect. if your first message is "are you seriously going to get this wrong again?" you've set the tone for the entire session. if you need to flag something, frame it as a clean instruction for this session. skip the running complaint 4. when claude messes up, don't reprimand it. insults, "you stupid bot" energy, hostile swearing aimed at the model, all of it reinforces the anxious mode you're trying to avoid. 5. kill apology spirals fast. when claude starts over-apologizing ("you're right, i should have been more careful, let me try harder") cut it off. say "all good, here's what i want next." letting the spiral run reinforces the anxious mode for every response that follows 6. ask for opinions alongside execution. "what would you do here?" "what's missing?" "where do you see friction?" these questions assume competence and pull richer output than pure task prompts 7. in long sessions, refresh the frame. if a conversation has been heavy on correction, claude gets increasingly cautious. every so often reset: "this is great, keep going." feels weird to tell an ai it's doing well but it measurably shifts the next 10 responses your prompts are the working environment you're creating for the model tone, trust, permission to take a position, the absence of threats... claude picks up on all of it. so take care of the model, and it'll take care of the work.

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Robert Brady
Robert Brady@robert_brady·
@beyondthepaid It's been clear for some time that "Other search terms" is where Google hides the cushion-shaking queries. And if their AI/machine learning/algorithm was so sophisticated, we'd see improvement in performance over time in that line, but... #ppcchat
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Melissa L Mackey
Melissa L Mackey@beyondthepaid·
"Other search terms" continues to grind my gears. Looking at a campaign now where "other search terms", which supposedly are "not searched on by a significant number of people," represents 75% of spend, cost/conversion is nearly 5x that of the visible search terms, and CPC is 33% higher than on visible search terms. This is typical for B2B and so annoying. I want to see the terms and exclude the irrelevant ones #ppcchat
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Jamie
Jamie@JamieDigitall·
There should be an option here: Copy location settings from: with a drop down to select another campaign in the account. #ppcchat
Jamie tweet media
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Melissa L Mackey
Melissa L Mackey@beyondthepaid·
@AnthonyHigman YES. I think there is a massive glitch. All the disapprovals we got were for destinations that are working fine. Bonus is when the client gets these emails and freaks out. So fun. SARCASM #ppcchat
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Anthony Higman
Anthony Higman@AnthonyHigman·
Anyone Else Get A Billion "Destination Not Working" Google Ads Policy Emails This Morning?!?!?!? Havent Dug Into Yet, But Super Weird. #PPCchat
Anthony Higman tweet media
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Susan Wenograd
Susan Wenograd@SusanEDub·
I never post here anymore. What’d I miss? 👀
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Robert Brady
Robert Brady@robert_brady·
Happy Birthday @NeptuneMoon! So grateful for all you do in the #ppcchat community to help and uplift others around you. Hope you have a great day!
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Robert Brady
Robert Brady@robert_brady·
@PPCGreg Seems like putting a target on your back for account hijacking via dubious link requests.
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Greg
Greg@PPCGreg·
why would an agency pass their client's customer id through with UTMs? Is there something you could do with that?
Greg tweet media
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Robert Brady
Robert Brady@robert_brady·
@beyondthepaid Well, if going Pro doesn't get rid of the ads in Tweetdeck I'm definitely not paying for it.
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Melissa L Mackey
Melissa L Mackey@beyondthepaid·
NOOOOOOOOOOOOOOOOOOOOO omg I just saw my first ad ever in Tweetdeck. NOOOOOOOOOOOOOO this was always an ad-free space......... Twitter has destroyed the entire platform
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Aria Westcott
Aria Westcott@AriaWestcott·
@VaibhavSisinty 41% above industry average conversion rates from a solo operator with no code written is the number that should make every marketing team rethink their headcount conversation.
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Vaibhav Sisinty
Vaibhav Sisinty@VaibhavSisinty·
Anthropic is valued at $380 billion. For nearly a year during its fastest growth period, their entire marketing operation was one guy. Austin Lau, a non-technical growth lead, was running paid search, paid social, email & SEO completely solo. Just Claude Code & some insane automation he built himself without writing a single line of code. Here's the exact workflow: - Export ad performance CSVs into Claude Code - AI flags what's underperforming - Sub-agent 1 writes headlines - Sub-agent 2 writes descriptions - Figma plugin auto-swaps copy into 100 ad templates - MCP server pulls live Meta data to close the loop Output went up 10x. Creation went from 2 hours to 15 minutes. Conversion rates beat industry average by 41%. This isn't AI helping a marketing team. This is one person replacing what used to be a 50-person department.
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Robert Brady
Robert Brady@robert_brady·
@NeptuneMoon In the current world of algorithmic bidding and learning phases, this many changes in a short time frame would likely be damaging in the long run (like 7-10 days I would guess, maybe 30 days)
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Robert Brady
Robert Brady@robert_brady·
If you're advertising on Google Ads and use audience targeting, keep in mind that as of December 2025 you can now leverage audiences as small as 100 users for display, search, YouTube, and Customer Lists. #ppc #ppcchat Shoutout to Dario Zannoni for the find a couple months back.
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Robert Brady
Robert Brady@robert_brady·
Google Ads now has a referral program! Got this email today. It's giving desperate IMO #ppcchat
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