Robert Brady
14.4K posts

Robert Brady
@robert_brady
PPC wizard and all-around internet marketer. Loves skiing, golfing, ultimate frisbee & mountain biking.
Idaho Katılım Aralık 2008
937 Takip Edilen5.9K Takipçiler

@NeptuneMoon @homemadehooplah Depends on whether you're a shareholder or not.
And devil's advocate, but a lot of pension funds & retirees are BIG shareholders.
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@homemadehooplah Oh FFS
These guys could make the world a better place, but just nah? And no awareness of how much of a selfish,self absorbed prick they sound like. Or more likely the just don’t care.
Shareholder value does not equal human value.
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Says the guy whose employees pee in bottles, who has single handedly forced more small business to shutter than any other corp in history, and who is actively planning to replace countless workers in warehouses & factories for companies with robots
These people are abhorrent
CNBC@CNBC
Jeff Bezos: "If I do my job right, the value to society and civilization from my for-profit companies will be much, much larger than the good that I do with my charitable giving."
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@DavidDJJames Stay put.
If Washington gets antsy, offer them a swap with a 2nd rounder thrown in.
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Most people launch PMax and “wait for it to learn”.
That’s how budgets get burned.
In Google Ads:
First 12 hours of channel distribution = everything.
If your campaign starts like this:
Heavy Display
Discovery / YouTube impressions
…there’s a high chance it never properly shifts to Shopping later.
You’ve already trained it wrong.
What we do instead:
Check channel performance within first 6–12 hours
If Shopping isn’t picking up → intervene early
Don’t let the algorithm drift into low-intent inventory
PMax doesn’t magically “figure it out”.
It follows early signals.
Bad start = bad trajectory
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Interesting stat from Pinterest:
73% of ad impressions occur in Search results pages on the app/website
#ppcchat
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@beyondthepaid More excuses for a product that can’t live up to its extreme hype.
Also notice the shifting of poor results from the product to the user.
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@beyondthepaid It's been clear for some time that "Other search terms" is where Google hides the cushion-shaking queries.
And if their AI/machine learning/algorithm was so sophisticated, we'd see improvement in performance over time in that line, but...
#ppcchat
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"Other search terms" continues to grind my gears. Looking at a campaign now where "other search terms", which supposedly are "not searched on by a significant number of people," represents 75% of spend, cost/conversion is nearly 5x that of the visible search terms, and CPC is 33% higher than on visible search terms. This is typical for B2B and so annoying. I want to see the terms and exclude the irrelevant ones #ppcchat
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@beyondthepaid @AnthonyHigman Got a bunch for multiple accounts myself. And yes, the clients forward them to you with questions like "Are you handling this?"
#ppcchat
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@AnthonyHigman YES. I think there is a massive glitch. All the disapprovals we got were for destinations that are working fine.
Bonus is when the client gets these emails and freaks out. So fun.
SARCASM
#ppcchat
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Anyone Else Get A Billion "Destination Not Working" Google Ads Policy Emails This Morning?!?!?!?
Havent Dug Into Yet, But Super Weird.
#PPCchat

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Beware! #ppcchat
Google Ads experiments now auto-apply results by default searchengineland.com/google-ads-exp…
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Happy Birthday @NeptuneMoon! So grateful for all you do in the #ppcchat community to help and uplift others around you. Hope you have a great day!
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@PPCGreg Seems like putting a target on your back for account hijacking via dubious link requests.
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@beyondthepaid Well, if going Pro doesn't get rid of the ads in Tweetdeck I'm definitely not paying for it.
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@AriaWestcott @VaibhavSisinty How much would you say this is impacted by the massive amounts of earned media/PR the company receives?
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@VaibhavSisinty 41% above industry average conversion rates from a solo operator with no code written is the number that should make every marketing team rethink their headcount conversation.
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Anthropic is valued at $380 billion.
For nearly a year during its fastest growth period, their entire marketing operation was one guy.
Austin Lau, a non-technical growth lead, was running paid search, paid social, email & SEO completely solo.
Just Claude Code & some insane automation he built himself without writing a single line of code.
Here's the exact workflow:
- Export ad performance CSVs into Claude Code
- AI flags what's underperforming
- Sub-agent 1 writes headlines
- Sub-agent 2 writes descriptions
- Figma plugin auto-swaps copy into 100 ad templates
- MCP server pulls live Meta data to close the loop
Output went up 10x.
Creation went from 2 hours to 15 minutes.
Conversion rates beat industry average by 41%.
This isn't AI helping a marketing team.
This is one person replacing what used to be a 50-person department.
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@NeptuneMoon In the current world of algorithmic bidding and learning phases, this many changes in a short time frame would likely be damaging in the long run (like 7-10 days I would guess, maybe 30 days)
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The existential threat to marketing professionals is real, at least for now...
#PPCChat
Computer@AskPerplexity
Perplexity Computer replaced $225K/yr in marketing tools in a single weekend. We built an AI marketing agent that scans hourly, manages budgets, detects fatigue, and coordinates several campaigns end to end. In one test run, it made 224 micro-optimizations to our ad stack.
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@rustybrick @AnthonyHigman Great find @rustybrick . This has to be the most low-key referral program ever run by a huge corporation.
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@AnthonyHigman @robert_brady thought this was new, but doesn't seem so seroundtable.com/google-ads-ref…
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Google Ads now has a referral program! Got this email today. It's giving desperate IMO #ppcchat

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