Roberto Mor

5 principles for creating content that inspires action: How I turned a reportage into a forest.

Faster editing for less than the price of a beer. Here’s my solution to edit your content on Lightroom quickly and easily. No more endless hours of post-production—work smarter, not harder. buff.ly/3XkuxMH

Let’s play a game! Just original audio on this edit. You name a song I should put as a soundtrack I will do the edit. Wanna play?

Lately, I've been immersed in the magical world of storytelling, video production, reportage and documentaries... I've always struggled with not knowing what I want to do when I grow up. It's a question I constantly ask myself I stopped asking it to gain peace of mind

A phone, a couple of skaters and @capcutapp Don’t overcomplicate it.

Playground

Looking for crocodiles in Guatemala

Last year, I created my first documentary (the trailer’s dropping soon, stay tuned!). No skills, no experience. I just went for it (and yes, I teared up when I saw the finished product). It was an incredible experience: amazing people, a week in Berlin living with locals, and the chance to create something beautiful. Me in the backstage:

You’re literally sitting on a goldmine. You’ve spent days, months, maybe years creating content that’s now collecting dust on some social platform—or worse, buried in your cloud storage. Maybe you don’t need to create more content. Maybe you just need to take what you already have and give it new life: lower costs, more efficiency. Yes, you can ask me how to do it. Yes, I reply to everyone.

I’ve been a photographer for years (and yes, fair question: why start building a personal brand now? Short answer: because I’ve been an idiot). I’ve shot and created content for hundreds of companies. What do they all have in common? They’ve got content, a great-looking Instagram page... but no clients. Why? Because too many people still don’t get it: you need to move people off social media and onto your own turf (email list, online course, landing page—take your pick).

How did I land the most important client of my photography career? Two emails and a decent website. No ads, no automated funnels, no fancy strategies. Sometimes, all it takes is a bit of courage. One of the projects I’m most proud of: the winter campaign for Trentino Marketing.

Unpopular opinion: you don’t need fancy gear to create great content. All you need is a decent camera body and budget-friendly lenses. The proof? I shot an entire paid reportage in Guatemala using a second-hand lens and Sony’s basic kit lens (basically a piece of plastic with glass). Comment GEAR to get my budget-friendly gear list.

Exactly one year ago, I decided I wanted to make documentaries. No experience, no special skills (except photography). Here’s what I did: - Found online courses to get the basics (the internet is the greatest university if you know where to look). - Reached out to organizations, offering to produce a documentary for free. I wanted to practice and test my skills in the field. The result? - In 2024, I made 2 short documentaries for free in London and Berlin (one is dropping soon, stay tuned). - For 2025, I’ve got 2 paid, all-expenses-covered documentaries lined up in South Africa and Peru. Not bad for a beginner, right? Comment "Resources" if you want a list of courses to learn how to make your first documentary.

Automating outreach? Totally doable. I’m building a business from scratch focused on content creation: Aliveera. The challenge? Finding clients (without clients, it’s tough to kickstart a business). Here’s what I’m doing: - Selecting a niche (B-Corps for us). - Crafting a no-brainer offer (either you take it, or you’re missing out). - Setting up an automated cold email outreach sequence. The result? One meeting scheduled just 2 hours after launch. Can you ask me how? Yes. Just do it

@teachable @kit 5/ The result: Now the school has segmented audiences for targeted offers, a welcome email series to strengthen relationships with its students, and valuable insights into what people really want—allowing them to create tailored offers, solve problems, and sell more effectively.

@teachable @kit 4/ We then built a series of welcome emails, including a survey. The survey's goal was to gather more insights, and thanks to automation, profiles are automatically updated (and placed into audience segments) based on their preferences.

I helped an online yoga school sell more through email marketing (and an automated funnel). Here’s how I did it (and how you can send 13k email in 90 days with automation):

@jubbishjay Yeah! I've been there two years ago, took incredibly bad pictures compared to now 😁

@roberto_mor_ Yes!! Years and years ago in a big storm haha

It’s all okay