rob

IKEA released a guide for making forts. I love it.

Voting is very important, please check the first letters of my last ten tweets.

This is how you defuse a cat fight! Well done!😂

agencies: "fuck reading 40 page guideline documents" also agencies: "we should create a 50 page guideline document"

@jestyn absolutely true

@robistyping And for reaching out when your friends are grieving - you can't say anything that makes it better, but nor can you likely say anything that makes it worse, and showing up to say anything shows you care.

Advice someone gave me about parenting: Being present beats being perfect. Feels like it works for managers too.

@michaelmiraflor Sorry to hear this, if there's any way I can help just lmk x

This has objectively been one of the worst months of my life. No choice but to just man the f*ck up and take it as it comes. Life is crazy.

@johnnieego This, and also the classic "more than just [insert the thing you literally make money from]"

Just saw this all the way up an escalator at Kings Cross. Different like how? Meaningless distinction is fine. Meaningless proposition, not fine.

Going great

Never tell your electrical engineer parent you want to be a transformer for Halloween.

@davetrott Dopamine hit ☹️

This didn't happen to this person, I did it in the mid-seventies, wrote about in a post in 2000 and a book in 2010. It's been ripped off I(almost word-for-word) dozens of times. Why do people bother doing that if there's no money in it?

1st world planner problems

Sorry, "our ad was made with AI" still does not qualify as a creative concept.

Ad campaigns are the blockbuster version of your brand story. Social content is the weekly sitcom version.

i don't know how many more cookies i can accept y'know

@ramirezreyes Sorry to hear it man x

Back on the hunt again. Contract ends this month. Oh well. Will I stay in Berlin? Will I end up in a new country? Will I go back to Toronto? Who the fuck knows...

@patrickberzai3 Nice

Half of a strategist's job is taking what everyone has already written on a problem and making it shorter, sharper, perhaps more specific.

@Ugo_alves Madness

@robistyping x.com/ugo_alves/stat…

Frameworks can do a lot of things, but they can't do the real work for you.

Ps. You might also like my newsletter Salmon Theory: salmontheory.email Every week, 5k ambitious strategists get short practical notes on finding compassion, clarity and creativity.

Social strategists should read more Jenni Romaniuk and less Gary Vaynerchuk.