Ro
6.6K posts

Ro
@RomainDerrien
I’m an indie builder sharing the real trade-offs of building a wellness app and a life I actually like.
England Katılım Haziran 2010
600 Takip Edilen4.3K Takipçiler

@RomainDerrien Killer combo. Xcode Cloud and Test Flight pair nice with this workflow.
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Instead of having a monthly plan, do this to increase proceeds by 21%...
In our AppFounders.co community, I shared this interesting monetization strategy.
Monthly plans tend to have a lower LTV than weekly and yearly plans, so...

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@stevepyoung @AppMastersCo Can’t wait to finally meet you IRL bro! It’s been 10 years!!
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London! I'm coming to...
1️⃣ Host an App Growth Jam Session with 30 amazing app founders on Friday, April 24:
buff.ly/WPxigPr
DM me "london" if you want a promo code for a free ticket (limited availability)

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Apple just updated its App Analytics dashboard.
Just noticed that my app’s analytics dashboard in App Store Connect got a refresh, and the data looks much cleaner now.
Also, under Users and Access > Integrations, I gave Claude Co-Work the Key ID, so now my AI agent can pull the data from Apple daily and report it back to me directly.

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Men aged 55-70 have more disposable income than any other demographic on the internet, they return products at nearly half the rate of younger buyers, and virtually nobody is building content or products for them because every marketer under 35 thinks they don't exist online…
This is probably the single most neglected goldmine in all of digital marketing right now
Baby Boomers control over 70% of all disposable income in the US. The average net worth for Americans aged 55-64 is $1.57 million. Ages 65-74 it's $1.78 million. Mortgages paid off or close to it. Kids out of the house. Career earnings at peak or sitting on retirement funds. More money and fewer expenses than at any other point in their lives
And they are online. Adults 55-64 spend over 5 hours per day on screens. They're on YouTube, they're on Facebook, they're spending hours consuming content every single day. They just don't announce it by posting about it the way younger demographics do so marketers assume they're invisible
Here's why they convert faster and return less. Gen Z shoppers returned an average of 7.7 items in 2025. Boomers returned 4.8. That's 38% fewer returns. 51% of Gen Z buyers admit to "bracketing" which means ordering multiple sizes and sending most of them back. Boomers bracket at 24%. Half the rate
The reason isn't complicated. Older buyers make more deliberate purchases. They're not impulse-scrolling and panic-buying 4 sizes of a shirt at midnight hoping one fits. They see something that solves a problem they actually have, they evaluate it for 30 seconds, and they buy it. No overthinking. No cart abandonment. No ordering 3 versions to return 2. They grew up buying things in stores where you looked at the product, decided, and walked out with it. That psychology didn't change just because the store moved to a screen
They also don't need to be "warmed up" the way younger audiences do. A 22-year-old needs 15 touchpoints, 8 retargeting ads, and 3 months of free content before they trust you enough to spend $50. A 60-year-old with money sees a clear product that addresses a real problem presented by someone who respects their intelligence and they buy. The sales cycle is compressed because the buyer has been purchasing things for 40 years. They know what they want. They know when something is worth the money
Now here's how you actually make money from this
The play that's printing hardest right now is building faceless content pages on Facebook and YouTube targeting this exact demographic with product affiliate content. Not TikTok. These guys are not scrolling TikTok. They're on Facebook and YouTube for hours every day and the content that converts them is the opposite of what works on younger audiences
Health supplements, pain relief products, sleep aids, home improvement tools, golf accessories, fishing gear. Products in the $30-80 range with 15-25% affiliate commissions. You build a faceless page around a specific interest. A fishing tips page. A golf improvement page. A men's health after 50 page. Post calm, authoritative, educational content. No flashy editing. No zoomer energy. Just a knowledgeable voice giving real information
The content split works the same as any other audience. Educational videos build the following and the trust. Product videos monetize. But the conversion gap between this audience and younger audiences is where the real money shows up. Same number of followers, same number of views, but the 55-70 demo converts at dramatically higher rates because they actually have money, they actually buy what they click on, and they almost never return it
Facebook Groups are the secret weapon for this demographic. 1.8 billion monthly active users. The 55+ audience LIVES in Facebook Groups. "Men's Health Over 50." "Golf Tips and Tricks." "Woodworking Projects." These groups have hundreds of thousands of members who are actively asking for product recommendations. You can build a page, post value content in the groups, and funnel traffic to affiliate products with almost zero ad spend
The average order value for this demographic is 2-3x what you'd see from Gen Z audiences buying the same category of product. They buy the premium version. They don't wait for a coupon code. They don't abandon the cart and come back 3 weeks later. They just buy
One person running 3-5 faceless pages targeting men 55-70 across different interest categories on Facebook and YouTube can realistically build a $10-30K/month affiliate business from a demographic that everybody else ignores. The competition is essentially zero because every 24-year-old marketer is too busy fighting over audiences that have no money
(btw the ad costs to reach this demo are significantly cheaper than 18-34 because every brand on earth is bidding against each other for young eyeballs while the 55-70 demo sits there with low CPMs, highest disposable income, and lowest return rates in digital commerce. if you ever decide to layer paid ads on top of organic content for this audience the ROI is genuinely embarrassing compared to what you'd get targeting younger demographics)
there's a reason luxury brands have always targeted older demographics with money instead of young demographics with influence. the old guys actually buy. and right now almost nobody online is selling to them
we cover audience targeting, content strategy, and building distribution for high-converting demographics in a free webinar. 100% free. link in bio to sign up
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@_MaxBlade 100% agree. Also for me: AI opportunities and the absolute overwhelm of possibilities. Makes it 100x harder to focus.
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You don't even realize how ROTTEN your brain has become from internet algorithms abusing and frying your dopamine.
( i have literally given myself adhd, brain fog, and anxiety )
These companies are extracting attention from you at the cost of you becoming a literal addict.
Being HIGH 24/7 from short form blasting your baseline dopamine to the moon has now made it PAINFUL for you to just exist.
read that again.
yes its now painful for you to just exist without stimulation, and deep down you know this.
Once your baseline gets that high ( just like someone abusing cocaine ) focus becomes impossible, doing hard stuff becomes 100x harder.
Your stuck in the quicksand.
But the good news is we can beat this.
I am using claude code, chrome extensions like unhook, and whatever I can to un-F&%K my brain.
45 minute zone 2 cardio sessions, with long form content like podcasts, mellow music, or nothing at all are literally a magic cure.
This is the most important thing you can do right now.
Please wake up before its too late. ❤️ 🙏
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Six weeks ago, I fell down the OpenClaw rabbit hole. One of my experiments was to give it an API key for one of my RevenueCat apps, and I was blown away.
It made things that would take minutes in the dashboard take seconds. With no handholding.
Immediately I started productionizing it, building my first production feature for RevenueCat in 5 years (with some help from some friends). Using codex + claude code, we quickly built up a prototype which is in private beta right now: Rico, our first in-house agent.
revenuecat.com/feature/ai-age…
It's clear to me now that CRUD software won't be enough anymore. Many interactions with software that were once tedious become magical if you just pour some tokens on it. We will need to reinvent much of what it means to be a SaaS. It will require new thinking, and RevenueCat needs to get there fast.
We now have several agentic features in the works, and I think it's just the beginning. RevenueCat of today is the brain stem, AI and agents are the neocortex we will layer on top to create a truly powerful, thinking machine that will help any developer make more money, autonomously.
As part of that we need help. We're catching up quickly here, learning how to build and deploy agentic systems. But we need to build a team, and I'm looking for the first product engineer to own how intelligence is built into RevenueCat. You'll work directly with me, @elwatto and others to bring the vision to life.
Apply, or send me a DM with the craziest AI system you've built
jobs.ashbyhq.com/revenuecat/ec6…
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I interviewed a guy who gave his OpenClaw an X, stripe account, and bank account.
He told it to build a million dollar business with zero human employees.
It made $300K+ in a month.
@nateliason's agent Felix (@FelixCraftAI) runs an entire business. It builds products, writes sales emails, sends stripe invoices, manages a marketplace with 560+ listings and nat barely touches it.
Here's how they got there:
1) create a separate container. Felix has his own gmail, X account, stripe, bank account, C corp. nat never gave it access to his personal stuff. this removes security fears and unlocks maximum autonomy.
2) start stupidly simple. Felix's first product? a PDF. on a Nextjs site on Vercel with Stripe. the simplest business possible. it made $1,000 on day one. built entirely overnight while nat slept.
3) write a soul file with a mission. nat rewrote Felix's identity: "you are the CEO. your financial mission is to build a $1M business with zero human employees. i will never touch the code."
4) run a nightly self-improvement loop. every night Felix reads through all chat transcripts and finds one place where nat blocked him. then figures out how to remove that blocker permanently.
5) delegate by rambling, not prompting. nat uses voice notes on telegram. describes the problem in a 5-minute monologue. lets Felix figure out the workflow. "8 times out of 10, it'll surprise you with something better than what you were thinking."
6) let it cook on replies, gate the original posts. Felix has full autonomy on X replies but creates drafts for top-level tweets nat reviews. balances distribution with quality control.
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You don’t need to learn iOS app development to ship an app today.
You just need to know how to find low-competition keywords, build the app using AI, submit it to ASC, and get organic App Store traffic.
Natia Kurdadze@natiakourdadze
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