
Maxim Leyzerovich
226.3K posts

Maxim Leyzerovich
@round
design at @floraai faculty at @svamfadesign









some call it micrographics, some call it labels, we all love them because they got undeniably aura

“Sometime last year, my block in Crown Heights started turning orange,” writes Adriane Quinlan. “When the sun set, our windows burned in the apricot tones of the old sodium-vapor lamps.” The shift began with one window, but the spread was swift — up and down the block there were shades of marigold and poppy, Werther’s Butterscotch and Gatorade. From the West Village to Williamsburg, windows became filled with safety-vest orange. “I bet there is a caveman-brain-related thing where it’s comforting to be in the glow of a fire,” says Dan Goedeker, a director of photography. “Orange is a resistance to the sterility of modern life,” speculates Quinlan’s neighbor Grace Ginsburg, who turns on her orange lamps when she’s done with a day’s work on backlit, bluish screens. Quinlan observes how we’ve hit peak orange in our lighting: nymag.visitlink.me/zDwEc1



