Ryan Forman

@THArrowOfApollo JULY

We're now sending 300,000 cold emails a month for Adam Robinson with 34% positive reply rates. This is after we just burned $10,500 discovering why RB2B's cold email infrastructure went to zero. And we rebuilt everything and 2X'd their efficiency in 30 days. Here's what nobody will tell you about sending cold emails at scale: The strategy everyone uses for sender names will actually KILL your deliverability in 2025. We proved it by accidentally torching their entire infrastructure (375 domains, all dead). What else did Sales Automation Systems learn this month? Variant A: 775 emails per positive reply (our baseline from last year) Variant F: 387 emails per positive reply We literally double the efficacy of RB2B's copy with the smallest changes. Same lists. Same targeting. One weird change nobody talks about. Most agencies would bury this after losing $10k of client infrastructure. But Adam asked me to build in public. Full transparency. So here’s how we fucked up, and how we fixed it. Comment JULY and I'll DM you: - The 8-minute video showing our exact July results - Why 375 domains burned to zero (and how to never make this mistake again) - The sender name strategy that's somehow crushing it - Which copy variant cut our work in half Fair warning: This goes against what every cold email "guru" teaches. We burned $11k learning this so you don't have to. Like, Comment JULY, and Follow