Ryan McArthur

@boringlocalseo LOCALRANK

REPEAT AFTER ME Local SEO is evolving again and most businesses are getting crushed. NAP citations still help. Reviews still help. Your GBP still matters. But LLM citations are now the MULTIPLIER that separates winners from losers. ChatGPT, Gemini and AI Overviews are not picking random businesses. There is a clear pattern behind who gets recommended. What people THINK is enough: - Perfect NAP across directories - Clean citation profile - Solid Google Business Profile - A few quality backlinks - Some 5-star reviews All of this is still important, but it is no longer enough by itself. Traditional citations influence Google's algorithm. They do NOT influence LLMs in the same way. Here's what actually influences AI recommendations now: 1. External listicles and roundup content ChatGPT and Gemini pull heavily from: - "Best X in [city]" blog posts - Local roundup articles - Niche-specific guides - Third party comparison sites - Micro media directories If multiple external sites list your business, LLMs start repeating your name. If nobody lists you, LLMs pretend you do not exist. Simple as that. This is training data, not traditional ranking factors. 2. Recency beats domain authority Fresh mentions matter MORE than high-DR sites now. 2025 content gets cited far more than older pages, even from authoritative domains. This means you need to actively UPDATE your placements. One-time citations are losing power. 3. Repetition equals truth in an LLM The more often your business name appears across different sources on the web, the more "true" you become to AI models. Traditional citations give you credibility with Google. LLM listicles give you discoverability with AI search. You need BOTH. The new Local SEO and LLM SEO hybrid strategy: Step 1: Maintain your NAP foundation - Google Business Profile optimization - Core local citations (Yelp, Bing, Apple Maps) - Review generation and management - Normal local SEO fundamentals Still required. Still works for Google. Step 2: Add LLM listicle citations Get your business featured in: - "Best [service] in [city]" articles - Local business roundups - Comparison guides and reviews - "Top 10 [category] near you" posts This is what LLMs actually ingest and reference. Step 3: Refresh placements every 3 to 6 months AI models heavily prefer fresh data over old data. Old mentions fade out of AI's "memory." New ones get priority. This is the future of Local SEO: Traditional citations get Google's attention. LLM listicles get AI's attention. Stack both strategies and you dominate everywhere—Google Maps, ChatGPT searches, AI Overviews, and Gemini recommendations. I built a method to feature your business on 500 listicles across 500 websites to boost LLM visibility. Comment "LOCALRANK" and I will DM it to you (Must be following)

@SecScottBessent 2 easy budget neutral ways: Allow donations of crypto to the strategic reserve and create an official US Gov wallet address where depreciated crypto (and NFTs) can be sent for tax loss harvesting.

Bitcoin that has been finally forfeited to the federal government will be the foundation of the Strategic Bitcoin Reserve that President Trump established in his March Executive Order. In addition, Treasury is committed to exploring budget-neutral pathways to acquire more Bitcoin to expand the reserve, and to execute on the President’s promise to make the United States the “Bitcoin superpower of the world.”

Obit: Beloved Media Services Exec Russell Zingale, Dead At 62: Zingale, who was inducted as a MediaPost All Star in 2021, led innovations contributing to two back-to-back Agency of... bit.ly/3K1sXWS @mp_joemandese

Man Lost a real Bay Area QB Guru coach Theder the football knowledge and life lesson are priceless you will be miss #RIP

Former Cal hed football coach Roger Theder dies. sfchronicle.com/collegesports/…

Former Cal football coach Roger Theder has passed away at age of 76 californiagoldenblogs.com/2016/10/3/1315…

#RIP to my 1st @CalFootball HC Roger Theder. You believed in me & offered a scholarship 2 @CAL which I will 4ever be grateful. #GoBears

Bot Fraud and Ad Fraud are NOT interchangeable terms as this compendium expertly details and much more. twitter.com/wfamarketers/s…

@Daft_Daddy Can I have $20?

Congratulations @usintmedia, MediaPost's Programmatic Agency of the Year 2016! #mpaoy -> ow.ly/XnGWt

Programmatic Agency of the Year: U.S. International Media: At first thought,... bit.ly/1Pf5V0z @mp_joemandese

Very exciting win. Thank you @MediaPost twitter.com/usintmedia/sta…

@brendonbarton twitter.com/azathletics/st…

An ad in view for 1 second or more seems so reasonable now. Study: People Have Worse Attention Span Than Goldfish newser.com/s206799

@Twitter needs a post setting to not display new duplicate tweets already viewed by a user. Reduces feed clutter, better experience.

@brendonbarton championship time twitter.com/wojyahoonba/st…

"It's like getting hacked. When you sell hacking tools." - Alanis Morrisette on #HackingTeam

Good news! Facebook Reviews Now Get You Rich-Snippet “Review Stars” in the Local Search Results localvisibilitysystem.com/2015/06/29/fac… via @philrozek

This animated map shows the largest company by revenue for every state @BI_Video buff.ly/1J2l1A6