Ryan Tanner Müller

Throwback to media buying / paying for niche RTs from @iamdansnow since 2014. The only person I’d ever trust to run ads. Happy birthday brother. Your success is inspiring.

10 rules for building a business in 2026. Doesn't matter if it's SaaS, ecom, agency, or a lemonade stand. 1. Your first hire should be someone who can operate without you for 15 days straight. 2. If you can't put your face on what you're building, you don't believe in it enough yet. 3. Revenue is not profit. Cash in the bank is all that counts. 4. The best mentors are people just two steps ahead of you, not billionaires running a different game. 5. Every marketing channel you use should be feeding your email list. That's the only thing you own. 6. If you're spending more time on AI workflows than on the product itself, you're optimizing the wrong thing. 7. Structure your offers around 60-90 day commitments instead of hoping people come back on their own. 8. Proactive communication with your team is non-negotiable. Silence is the fastest way to lose trust. 9. Go to at least one or two industry events a year. You need a barometer for where you stand. 10. When nothing else works, work works.

@PhilKiel Facebook has trained us to give them EVERYTHING so that they can judge how much we should pay for a conversion and never let us pay less ... We have been giving the pixel limited access and firing back conversions that are far less. Seems to have helped.

“I’ll figure it out” has gotten me further than any plan I’ve ever made

We absolutely need to get to a post-Nike world. Shut it down, let it be known for the period it was great before it was destroyed, give the new generation of brands their moment in the sun.

@iamshackelford LFG

Nice.

@orenmeetsworld Hard

they never should have given me the artificial intelligence

This is cool AF

*Post-apoc industrial academics* satiate visual cravings lately. Therefore we integrate quickly and with confidence.

And welcome to "Severence" you're welcome. My timeline is a crystal ball 🔮

Boardshorts summer

@AaronJNosbisch @drinkbrez Actually a great video. Nice

Shots by @drinkbrez available now 🦋❤️‍🔥

Mark is the 🐐 People are sleeping on him. In a pool of 3D, fast edits, and AI slop, real art leaders are craving analog & "slow media". (@orenmeetsworld will make a video about this once it really starts. Maybe 12-24 months) Can't wait to start to start cooking again soon

Momentum > everything

It's unbelievable how many bugs, broken features, unreliabilities, and shortcomings are within Apple IOS experience these days. Hoping this trajectory gets corrected swiftly.

@iamshackelford @MichaelMoscoso_

Do you make standout content and love BRĒZ? We’re on the hunt for talented creators to help take our content to the next level. We’re not looking for generic UGC creators reading off a script—we want visionaries who can craft compelling, scroll-stopping content that connects with our audience in a real way. Form in next tweet!

@iamshackelford This fired me up. Good shit

They called us “sports poor.” That’s not an official term, but it might as well have been. Growing up in Orange County, we were surrounded by wealth we couldn’t quite touch. My parents worked blue collar jobs. Every extra dollar in our house went to sports. My parents poured themselves into paying for uniforms, equipment, tournament fees.. really anything to give my siblings and me a shot at chasing our dreams. When I was like mid 13 years, my parents split. It was Christmas with no tree, no gifts, and my mom in tears. Our dog at the time Bugsy ate the only toy my brother got (a Jimmy Nutron bobble doll) That was the first time I tasted real financial stress. It was literally imprinted onto my brain that this is fucking miserable and I hope to never ever ever feel this way again. In college, my mom took out a home equity loan to pay my tuition. I didn’t grasp the sacrifice until years later, when she admitted how risky it really was. Looking back, I had no idea how close we came to losing everything. That’s why, after I finally started earning decent money, the first thing I did was give her five thousand dollars in cash. The tears of relief, pride, and gratitude made every late night and every risk worth it. Money is still a tricky subject for me. I’m good at making it, but keeping it is a different story. Growing up, nobody talked about taxes or financial advisors in my house. We were too busy praying the credit cards wouldn’t bounce. Those memories remind me how close we were to not having enough and how determined I am to make sure my family never feels that anxiety again. Truth is, I don’t need much. As long as I can take care of the people who took care of me.. and ensure they never have to worry about money.. that’s everything.

Half-baked thoughts from someone who’s fullt cookin: #1: New Talent Can't Handle Direct Feedback New hires entering this space are getting softer with feedback. Not the "be more resilient" bullshit that never works either  I’m talking basic, professional growth When I played high level footy and you got feedback it meant they saw potential. They wanted YOU in their system. 99% of the time no feedback meant the door was coming you’re not apart of the plan. But now constructive criticism is taken like a personal attack. Share improvement areas and they shut it down. Offer guidance and they get defensive.  And I love remote work but it’s only making it worse. It’s so easy to get comfortable when you’re working out of your home and this younger generation ACTUALLY needs to actively chase uncomfortable conversations and criticism.  Chances are you’ll never wake up, launch a brand, and hit 8 figures IN your first year. You’ll need to work under someone first You’ll need to fuck up and you’ll need to learn how to receive, internalize, and learn from constructive feedback.

The "Guitar" is going to come back in such a big way.

@iamshackelford You should have used that Optimal Tip-to-tip Efficiency algorithm we discussed last week. Was a good run anyways bro. Proud of you . On to the next

Today I got fired from #netflix. I was responsible for the Jake Paul and Mike Tyson livestream. I’d like to thank the team at Netflix for the opportunity and for the chance.

Ive been mentoring an agency lead for about 4-5 months now and he kept asking about prioritization and processes and I just literally told him - keep it as simple as possible and just do what you're best at 80% of the time. Everything else is a trust but verify routine. It doesn't HAVE to be super crazy or deeply processed to make it work.